Radio Comparision

In: Business and Management

Submitted By manojshetty
Words 1046
Pages 5
Preface This document provides us an insight to the radio industry in in present form in India and compares two of the most renowned radio channels (one a privately held entity and another being run by the government). About Radio Industry in India There are a total of 232 FM channels, private and government owned in India. The Current size of the radio industry (2009-10) is estimated at over US$ 170.87 million. According to a PwC study, the radio industry is forecast to grow at a compound annual growth rate (CAGR) of 18 per cent over 2009-13, reaching US$ 391.15 million. In terms of its share of the advertising pie, it is projected that the radio advertising industry will be able to increase its share from 3.8 per cent to 5.2 per cent between 2009 and 2013. The government earned US$ 11.05 million from private radio channels during 2008-09. Radio Mirchi, along with its alliances, is number one in the Indian private FM radio industry, with a 46.5million listenership according to Indian Readership Survey (IRS) 2009. The Metro Market Phenomenon 18% of all private FM stations are in Metro markets. Metro markets contribute maximum revenue to the industry, however there is no room for expansion as these markets already have maximum number of permitted stations in operations and are witnessing fierce competition. Competitive analysis We look at two of the major players in this space; one a private network and the other a govt. held entity to understand the difference between their respective content, rating and popularity. Radio Mirchi Entertainment Network Pvt Ltd. ( A Bennett and Coleman Enterprise) FM 98.3 1993 13 cities and 6 major metro's Khoobsurat Total Filmy Sunset Samosa Purani Jeans Dr. Love Rainbow FM All India Radio (A Govt. owned Enterprise) FM 101.2 to 107.1 (based on regions) 1992 12 cities Take Off, Time Out Music on the Rocks, Wicked Hour Friend to Friend,…...

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