Premium Essay

Product Critique Segway

In: Business and Management

Submitted By pbaptista
Words 1209
Pages 5
Paul Baptista Critique 2 New Product Planning
SEGWAY

In this critique I will be analyzing the product failure of the Segway PT a two wheeled (Personal Transportation) device that is battery powered that utilizes self-balancing technology. It is propelled by simply standing on the device and pitching your weight forward or backwards. The technology in the base of the Segway utilized motors and sensors to adapt to the angle or pitch the rider commanded and set forth the speed and direction, turning the Segway worked in the same manner by leaning with the handle bars to turn left or right which changed the speed of the wheels to turn in either direction. Segway was considered to be a game changing innovation in the way the regular person would get around, endorsed by big names like “Steve Jobs” from Apple and “Jeff Bezos” from Amazon, Segway seemed to be the new thing with a Blue Ocean approach in personal transportation market .
In this critique I will be elaborating on the missteps taken by Segway’s entry to new transportation market facing regulatory transportation barriers, followed by the shortcomings with the quality of the product, and why the Segway failed to appeal to the market, lastly some suggested improvements.
Barriers to Entry
Segway had a plan to develop and change the way people moved around from point A to point B by creating a device that would be environmentally friendly and economically useful for everyday use. The problem the firm faced was once introduced to the world it seemed to become an electric vehicle rather than a new mode of transportation such as a bike, scooter. The 1st road block: “Where would these vehicles operate?” became the biggest problem once launched. It was too big of a vehicle to simply be used on sidewalks and was very unsafe to be used on the road. During inception this problem seemed to be overlooked, would these…...

Similar Documents

Premium Essay

Critique

...Below is a free essay on "Website Critique" from Anti Essays, your source for free research papers, essays, and term paper examples. The website I decided to critique is the Wal-mart.com. Wal-Mart was founded in 1962, with the opening of the first Wal-Mart discount store in Rogers, Ark. The company incorporated as Wal-Mart Stores, Inc., on Oct. 31, 1969. The company's shares began trading on OTC markets in 1970 and were listed on the New York Stock Exchange two years later. The company grew to 276 stores in 11 states by the end of the decade. In 1983, the company opened its first Sam’s Club membership warehouse and in 1988 opened the first supercenter -- now the company’s dominant format -- featuring a complete grocery in addition to general merchandise. Wal-Mart became an international company in 1991 when it opened its first Sam's Club near Mexico City. The Wal-Mart incorporators then made a website called Walmart.com where they sell products online to people that prefers to shop that way. Walmart.com feature selections of high-quality merchandise like clothing for children, teens, women and men, electronics, jewelry, shoes, household products, and much more. They also sell class rings via internet to those that want to buy it online. They have ways to ship their products but they first have customers choose a payment method. Their first option is by using a credit card. They have their customers put all their information at first and verify if they accept their card......

Words: 352 - Pages: 2

Free Essay

Product Critique

...2013 Chevy Camaro I. The Chevrolet has an abundant product family that is versatile across the entire automobile spectrum. Chevrolet offers any type of car that is on the consumer market, with the Camaro as their affordable sport car selling at a basic price of $23,000. The Camaro is an affordable and economical rear-wheel-drive performance sports car with a V-6 or V-8 engine. The Camaro is a two door coupe that seats four people comfortably with an estimated 30 miles per gallon. The Camaro can be classified as a red ocean as it competes directly with other retro-inspired muscle cars, including the Dodge Challenger and Ford Mustang. This car is geared for optimal customer user experience. The powerful engine and old American muscle car style gives the user a full exclusive sports car experience. For Chevrolet, safety is extremely important to their brand. The innovation of having high performance headlights with multiple air bags helped give the car the rating of a perfect NHTSA Crash Test Ratings of 5 stars. II. The Chevy Camaro is targeted and segmented to a specific market because there is a particular customer group who is interested in this product. For starters, Chevy cannot start marketing and targeting families with children because this car would be impractical for that situation. It would be just as impractical for Chevy to target businesses and market this car as a flexible all work condition vehicle. This car is clearly a sports car, and should be...

Words: 289 - Pages: 2

Premium Essay

The Critique

...Final Paper Today I will discuss my final peer critique of Aaron, as written and evaluated by me,. As I set and prepared for Aaron’s speech, I notice his dress and demeanor. He appeared well to do with his jacket and slacks. As I further examined him I couldn’t help but notice that he was wearing a pair of work boots. I took this as to be the way Aaron is and nothing else. For if you know Aaron, you know he has a casual attitude and always ready with a smile. Before the class started that day we talked about our speeches and if we could convince ourselves of the topics we had decided on. He seemed a little nervous about his topic because he did not fully agree or disagree with the appearance of tattoos. We talked about both pros and cons of this idea but could not agree on one side. He told me that he had chosen the topic and was going to do what he could to convince us, though you could tell he was nervous. As Aaron stepped up to do his speech, that’s when I noticed his nerves set in on him. He didn’t seem as if he could loosen up and I believe the main reason why was because he wasn’t too sure of his topic. I do believe if he was convinced about it himself, he would have delivered a much better speech. His speech was well organized and prepared and followed the main ideas of what a speech should be, yet he was allowing his nerves to make him loose eye contact. As his speech proceeded Aaron settled down enough to allow his words to flow better. Here is......

Words: 949 - Pages: 4

Free Essay

Critique

...CRITIQUE The following is a critique of the Joomla! User Manual 1.0. The URL of the page is as follows http://help.joomla.org/images/User_manual/user_manual_v1%200%201_10%2021%2006.pdf. This a critique of the installation portion. It also covers some features of the Joomla! Installer that is based on browser and the Manual Installation. The links for these are http://help.joomla.org/content/view/39/165/ and http://help.joomla.org/content/view/40/132/ respectively. Only recently, I installed the software Joomla!. At first I tried the “easy browser install”. But I couldn’t do it and I failed. I then tried using the manual for instructions to help me to install the software. But, the installation procedure through the user manual took me over 15 hours. I later realized, it was not entirely the mistakes of the install process of the software due to which I consumed so much time, but rather the user manual was fairly out-of-date, deceptive and deficient. Overview: • The first and major fault with the document was that it was a “fair weather friend”. If everything operates smoothly, then you rarely need to consult the installation portion. But if some trouble arises, the user manual is ill-equipped to handle it. A quick scan of the Installation part of this manual gives the idea of many users who are having trouble installing the software because they have broken and incomplete installs. • The attempt of the manual to make itself user friendly is actually a drawback for it.......

Words: 985 - Pages: 4

Premium Essay

Critique

...Critique of Research Article Name Instructor Unit Date Medical articles can be well analyzed based on the content, the reputation of the authors among other useful information. However, it is paramount that evidence based practice (EBP) be adopted when analyzing an article. According to Sackett et al (1996, pg 71-72) “Evidence based medicine is the conscientious, explicit, and judicious use of current best evidence in making decisions about the care of individual patients”. The best available and current research is utilized in making a judgment about the article in question (Drisko and Grady2012). The research article, Healthcare Providers’ Intentions to Engage in an Interprofessional Approach to Shared Decision-Making in Home Care Programs: A Mixed Methods Study by Legare et al., presents views of the healthcare providers in the implementation of the interprofessional approach to shared decision-making (IP-SDM). In addition, it evaluates their intention for engaging in the program. The IP-SDM program has been gaining popularity in Canada but it is yet to be incorporated into the healthcare system (Reeves et al., 2008) Interprofessional approach entails the engagement of different professionals within the healthcare system, where all contribute towards the achievement of a common method of patient care. In addition, the aspect of shared decision-making entails the development of a system that involves the patients in determining the type of treatment that is......

Words: 4221 - Pages: 17

Free Essay

Segway Incident

...Kylie Lewis 4/9/14 Block 3 Segways: Terror Causing Torture Devices Treasured recollections with your best friend scrapbook themselves as terror-and-pain-free moments. Well, they should anyway, but with my best friend Alexis’s and my aptitude for disaster, my most memorable memories with her elicit injury-and-terror-filled life- flashing-before-my-eyes-moments. Thanks to our never-failing clumsiness, the four day trip I took with her and her eccentric family to St. Louis last fall break included slips down staircases, tumbles into rooftop ponds, and an accidental masterpiece resulting from a dropped pumpkin. Despite all of these unfortunate accidents, one escapade trumped all of them: The Great Segway Fiasco. Eerie, early morning fog shrouded our car on the morning it all began as we drove down the St. Louis streets toward the Segway rental place; Alexis’s mom had signed us up for a Segway tour. As we arrived at the Segway place, the tour leader presented us with a very clear set of rules. “Now, since your age of 12 doesn’t reach our city-street age requirement of 16, we’ll be taking you guys in the woods today. This means that the path will be considerably thinner, so you need to ride single file. If your tires bump against anyone else’s, you guys will crash. Remember, Segways are designed to continue moving along even after you get off of them, so make sure to lean your Segway against a tree or rock when you step off.” He barked loudly. After a century of learning......

Words: 605 - Pages: 3

Premium Essay

Critique

...A Critique on Mission Statements I. Introduction Upon entering into the market, a company does not necessarily have to have a mission statement; however, most successful companies achieve their objectives and goals through operating with and being founded upon a mission statement. The mission statement’s purpose is for companies to say much more about their business scope and purpose of ‘who they are, what it does, and why it exists’. Some companies project future growth in their mission statement; however, that projection can be stated in the company’s vision statement. This paper’s mission is to list and critique the mission statements of Spring Hill College and eight S&P 500 companies being: Google, Coca Cola, Avon, Walt Disney, Target, Wels Fargo, All state and Verizon Wireless. II. Spring Hill College’s Mission Statement Spring Hill College is a Jesuit Institution founded in 1830 by Michael Portier, Mobile’s first Catholic bishop. The mission of Spring Hill College a liberal arts and Jesuit College of the south reads: “Rooted in its Catholic heritage and continuing the 450-year-old Jesuit tradition of educational excellence, Spring Hill College forms students to become responsible leaders in service to others. We offer our students a thorough preparation for professional excellence; and we strive to awaken mind and spirit to the pursuit of truth and to the ever-deepening appreciation of the beauty of creation, the dignity of life, the......

Words: 2255 - Pages: 10

Free Essay

Critique

...Writing a Theater Critique What Is a Critique? A critique is a thoughtful and fair accounting of what you saw and an insightful analysis of your own reaction to the play. Who or What Can I Critique? 1. Playwright and play: (Also see below) 2. Direction: Look for pace, unity, and overall quality of the production. 3. Acting: Who stood out? Which performance affected you the most and why? Separate the actor from the role. 4. Design elements: How did they contribute to the production? 1. Scenery: Sets and properties 2. Costumes: Correct for the play? Correct for the character, place, and period? 3. Lighting: Emphasis, color, movement, and mood. 4. Music and/or sound: Correct for the play? Correct for the character, place, and period? How Do I Critique? Here are two approaches you can take. Each represents a different way to achieve the same goal: Method 1 1. Start with the play: Define the basic theme or idea. (e.g. “This play is about [greed, romance, politics, etc.]) If the play is a well-known classic, what new insight does this production present? If it is a new play, what, if anything makes it unique? 2. Select and prioritize any or all of these subjects according to what you think is most important to the success and/or failure of the production: 1. Acting 2. Costumes 3. Directing 4. Lighting and Sound Effects 5. Setting or Environment 6. Stage Business (movement or......

Words: 562 - Pages: 3

Premium Essay

Segway Case Analysis

...In December 2001, Dean Kamen of Segway LLC unveiled the Human Transporter HT. With lofty ideas of replacing the automobile and unrealized sales forecasts, Kamen's Segway HT has not moved mankind nearly as much as Kamen had expected. With an annual CEO change since start-up, it is apparent that Segway's lack of a stated vision and mission is haunting the organization. The lack of "a way ahead", coupled with a less than well-defined marketing strategy, has caused Segway to fall short of Kamen's expectations. Kamen, while a definite asset to Segway, could be a detour or even a dead end on the company's road to success. Historically, Kamen's successes have been based on his abilities to be innovative in research and design, while at the same time being able to pass the developed product off to a partnering company that is able to take the product to market. Kamen's emotional attachment to Segway is preventing its success. As if these problems were not enough, combined with the fact that there was no pent up demand for such a product, Segway's future success will be dependent on an organizational make-over. Segway Value Chain In order to highlight Segway's situation, I have broken down their value chain into two simple classes. Firstly I will focus on "what is working" and secondly on "what is not working" for Segway. What is working Technology: Segway uses their patented design to produce a socially responsible (green product), environmentally friendly mode of......

Words: 1249 - Pages: 5

Premium Essay

Segway

... What Segway Learned About the Value of Feasibility Analysis the Hard Way Web:www.segway.com Introduction The Segway PT is a two-wheeled, self-balancing transportation device that consists primarily of a set of tall handlebars on top of two disc-like wheels. There are no chains or visible mechanical workings. Riders lean forward to move forward and back to move backward. Turning is done mechanically via hand controls. The device is driven by a quiet, nonpolluting electric motor and can travel up to 10 miles per hour. The name "Segway PT" stands for "Segway Personal Transporter. " The Segway was built in secrecy and was unveiled on December 3, 2001 , on the ABC program Good Morning America. [pic] [pic] The initial reaction to the Segway PT was enthusiastic. Venture capitalist John Doerr predicted that it would be as important as the Internet. Apple's Steve Jobs predicted that cities would be built around it. To cope with the expected demand for the product, Segway's factory in Bedford, New Hampshire, was designed to build up to 40,000 units per month. Initial sales were targeted at between 10,000 and 50,000 units during the first 12 months. But, after 21 months, only 6,000 units had sold. What went wrong? Feasibility Analysis While the Segway was a technological marvel, in retrospect there were fundamental flaws in both its product feasibility analysis and its market feasibility analysis.......

Words: 1684 - Pages: 7

Premium Essay

Segway

...The Segway PT is a two-wheeled, self-balancing transportation device that consists primarily of a set of tall handlebars on top of two disc-like wheels. There are no chains or visible mechanical workings. Riders lean forward to move forward and back to move backward. Turning is done mechanically via hand controls. The device is driven by a quiet, nonpolluting electric motor and can travel up to 10 miles per hour. The name "Segway PT" stands for "Segway Personal Transporter. " The Segway was built in secrecy and was unveiled on December 3, 2001 , on the ABC program Good Morning America. The initial reaction to the Segway PT was enthusiastic. Venture capitalist John Doerr predicted that it would be as important as the Internet. Apple's Steve Jobs predicted that cities would be built around it. To cope with the expected demand for the product, Segway's factory in Bedford, New Hampshire, was designed to build up to 40,000 units per month. Initial sales were targeted at between 10,000 and 50,000 units during the first 12 months. But, after 21 months, only 6,000 units had sold. What went wrong? Feasibility Analysis While the Segway was a technological marvel, in retrospect there were fundamental flaws in both its product feasibility analysis and its market feasibility analysis. When reviewing Segway's prelaunch and postlaunch behavior, one has to wonder how so many critical issues seemingly weren't analyzed or were missed. It provides lessons for future entrepreneurs to be......

Words: 1344 - Pages: 6

Free Essay

Critique

...Mobile health or mHealth is a technology that concerns about health objective. It is a health service delivery in mobile phone. Most people usually have their own phone. They use their phone to play game, send message, call someone or use their phone for their health. This essay is a critique to “Mobile technology is changing healthcare in developing nations” by Puddak Thomas published in Berkeley Science Digest on December 23, 2012. This paper criticize the weakness of the essay, which is the usage of SANA, and the two fallacies, which are appeal to the crowd in paragraph two and non-sequitur in paragraph five.         Firstly, the omission of this article is the writer did not show a method of SANA. It is a tool that uses video, image and text for helping people, and people are able to download it for their health. Sana is a cell phone facilitated clinical information system that connects community health workers and medical specialists (Behar, 2012). Author wants to demonstrate that SANA helps people, but he did not tell the readers how SANA saves people life. One study shows that SANA collects data and interviews the patient through the clinical protocol by healthcare workers. When the data is collected and uploaded, the partner hospital’s doctors will read the information about the patients and make an effective diagnosis recommendation for the patients. If the doctors has a question, they are able to ask the patients by using SANA application (Dmjue, 2014). According......

Words: 1135 - Pages: 5

Premium Essay

Critique

...Strategic Export Pricing: A long and Winding Road The above qualitative journal will be critiqued by asking a series of questions using a two part process. The parts will be as follows, 1. Elements influencing the believability of the research – Focusing on what is expected from the research by asking questions about the researcher’s academic and professional qualifications 2. Elements influencing the robustness of the research – Many of the topics examined in research are of an abstract nature in that the particular experience may be interpreted differently by another individual Furthermore, the strengths and weakness concerning each area of the critique will be outlined. Elements influencing the believability of the research Writing Style: Is concise, correct, well organised but uses jargon in places but overall effectively written Author: Barbara Strottinger The paper does not mention the author’s academic qualifications or profession which is could be interpreted as lowering the merits of the paper. Report Title: Strategic Export Pricing -the long and Winding Road The title is clear, accurate and unambiguous/ written in 8 words Abstract: The abstract positively outlines an overview of the study, which looks at the primary reasons for exporting, home market saturation to advancement of new technology, leading to greater transparency in business...Therefore, making it harder to maintain cross market prices. The researcher clearly identifies the......

Words: 587 - Pages: 3

Free Essay

Critiques

...Article critique College writing 102 Professor Ricardo acosta Yamini ahir, Giovanna Garcia, Stephanie Sanz March 26, 2012 No surprises meat is bad for you According to the author “Mark Bittman”, explains how the meat dame our body and argue how people needs it every day. There are two problems with focusing on meat; one, we eat too many animal produces despite the meat and we eat too many grains, secondly, industrially produced meats effect on our morbidity and mortality and industrial agriculture damages the environment too. The author also argues that eliminating industrial production of animal products would help us stop consuming so much meat. He believes that traditional production would be better because of its lack of efficiency compared to industrial production and would help reduce consumption. He also believes that it’s not just about eating red meat, but about the general over consumption of junk food that causes health risks. He believes that studies on red meat exaggerate and are largely inaccurate. The author provides scientific studies that he analyzed to formulate his argument and then presents articles from other newspapers on the topic, and we think all the information is relevant to the subject and he uses it in a logical manner. The article defines the main ideas properly but it lacks background information on certain pertaining subjects. The information is well used and interpreted; however, we dismissed counter arguments in a very brisk,......

Words: 268 - Pages: 2

Premium Essay

Critique

...Critique Ayman, Chemers, and Fiedler reviewed the model of leadership previously described by Fiedler & Chemers in 1974 and Fiedler in 1967 Ayman, Chemers, and Fiedler (1995) found the following: The model predicts that a leader’s effectiveness is based on two main factors: a leader’s attributes, referred to as task or relationship motivational orientation [formerly referred to as style], and a leader’s situational control [formerly referred to as situational favorability]. The model predicts that leaders who have a task motivational orientation compared to those who have a relationship orientation or motivation will be more successful in high- and low-control situations. (p. 287) The purpose of their article was to address the confusion surrounding the model’s components like how they relate to each other (Ayman, Chemers, & Fiedler, 1995). According to Ayman, Chemers, and Fiedler (1995), “the model’s constructs are: (1) leader’s characteristics, (2) situational control, and (3) leadership effectiveness” (p. 288). Ayman, Chemers, and Fiedler’s conclusion is that contingency model of leadership has been in practice and aided by research for the last thirty years. They revised the strengths and weaknesses of the model. According to Ayman, Chemers, and Fiedler (1995): The greatest strengths of the model reside in: (1) the conceptual and statistical independence of its central constructs, LPC and situational control; (2) its emphasizes on independence and, where......

Words: 3483 - Pages: 14