Pricing Our Offering Ups Ground Shipping from the Ups Store

In: Business and Management

Submitted By btac205
Words 251
Pages 2
When customers believe that an offering has high value they are much more likely to move from satisfied customers and become loyal customers. The customer’s perception of our offering’s price is a key and critical component in the perceived value of our offering. After review of the options for pricing objectives, our UPS Store’s offering of UPS Ground shipping is based on benchmarking the competition and utilizing a competitor-based pricing strategy. The UPS Ground shipping retail rate is set by UPS based on a thorough understanding of their primary competition, FedEx. Our UPS Store prices UPS Ground shipping at the published UPS retail rate. This strategy will allow our UPS Store to leverage the UPS brand to capture the Ground shipping business from our competitors in the Lawton area; a single independent retail shipping outlet that must up-charge to offer the same product. Utilizing a one-price strategy pricing tactic our UPS Store can offer UPS Ground shipping at the UPS retail rates and remain competitive. Our UPS Store offers ground shipping in an approach similar to cost-plus pricing. Our store receives a discount on the retail Ground Shipping rate. This allows our UPS Ground shipping price to exactly match the UPS retail Ground Shipping rate while leaving a margin that represents our markup over cost. Our store is in a position to offer discounts to our customers. This is generally reserved for our B2B customers in the form of a frequent shipper…...

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