Pran Group

In: Business and Management

Submitted By sznp
Words 1598
Pages 7
Organization: PRAN

1. Introduction
PRAN is the largest grower and processor of fruits and vegetables in the country. Their contract growers cultivate the choicest fruits and vegetables which are processed in our modern and hygienic factories to highest quality standards. They think the comparative advantage of their country as an economy lies in agriculture. They believe the way to economic prosperity is through agri and agro-business. PRAN is in testimony to their convictions. It stands for Program for Rural Advancement Nationally.

Today, PRAN’s consumers not only value “PRAN” for its authentic refreshing juice drinks products , but also for its mouth watering quality confectionery products with high visual appeal and exciting texture. The company intends to expand their presence to every corner of the world and strive to make “PRAN” a truly international brand to be recognized globally. PRAN market products with consistent quality at home & abroad as per world standards produced hygienically in accordance with good manufacturing practices and they are remaining committed to these objectives all times.

Despite economic recession, stiff competition and serious political unrest during the first half of the year, Agricultural Marketing Company Ltd, made a gross sale of Tk. 98.93 Crores as against Tk 94.00 Crores during the previous year.

2. History
PRAN is currently the most well known household name among the millions of people in Bangladesh and abroad also. Since its inception in 1980, PRAN GROUP has grown up stature and became the largest fruit and vegetable processor in Bangladesh. It also has the distinction of achieving prestigious certificate like ISO 9001:2000, and being the largest exporter of processed agro products with compliance of HALAL & HACCP to more than 70 countries from Bangladesh.

1.3 Product offering PRAN is the pioneer in…...

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