Paradise Air

In: Business and Management

Submitted By wiznew
Words 14374
Pages 58
Rencana Kerja dan Anggaran Perusahaan | March 4
2012
| Rencana Kerja dan Anggaran Perusahaan (RKAP) ini dipersiapkan oleh manajemen PARADISE AIR INDONESIA untuk menjelaskan status terakhir dari PARADISE AIR INDONESIA untuk kembali beroperasi dalam waktu dekat ini dan memberikan arahan yang jelas kepada organisasi internal PARADISE AIR INDONESIA apa yang harus dilakukan dalam tahun 2011– 2012 | PARADISE AIR INDONESIA | draft Table of Contents Visi, Misi Dan Sasaran 6 1.2 Maksud dan Tujuan 6 1.3 Struktur Manajemen Perusahaan 7 1.3.1 Struktur Organisasi 7 1.4 Tim Manajemen PARADISE AIR INDONESIA 7 1.5 Asumsi Asumsi 8 1.6 Kunci Keberhasilan 8 2.1 Segementing Targeting Positioning 9 2.2 Kompetisi Pasar 10 2.2.1 Persaingan dan Daya Beli 11 2.2.2 Pesaing Utama 11 2.2.3 Persaingan 12 2.3 Pemilihan Rute 12 2.4 Bandara Halim Perdanakusuma 13 3.1 Rencana Armada 15 3.2 Standard & Kriteria Pemilihan Pesawat 15 3.3 Jenis Pesawat 16 3.3.1 Studi Pesawat Yang Digunakan 16 3.3.2 Pengadaan Pesawat Boeing 16 3.3.3 Pengadaan Pesawat Sukhoi 17 3.4 Sumber Daya Manusia 18 4.1 Strategi Pemasaran 19 4.1.1 Strategi Harga 19 4.1.2 Strategi Promosi 19 4.1.3 Strategi Distribusi 20 4.1.4 Pola Distribusi 20 4.1.5 Strategi Produk Layanan 20 4.2 Pelayanan 21 4.2.1 Analisa Jasa Layanan 21 4.2.2 Perbandingan Kompetitif 22 4.2.3 Rencana Layanan 22 4.3 Penjualan 22 4.3.1 Rencana Penjualan 23 4.3.2 Literatur Penjualan 23 4.4 Perawatan dan Operasi 23 4.5 Strategi Operasi 24 4.6 Management Operasional 24 4.7 Kinerja Penjualan 24 7.1 Pendapatan, Biaya dan Laba/Rugi Operasi 25 7.2 Proyeksi Rugi Laba 26 7.3 Indikator indikator efisiensi 28 7.4 Saldo Kas dan Neraca 28

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