Organic

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Submitted By Omapritty
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Marketing Communications Plan
Prepared For Tewkesbury Borough Council

For the attention of Katie Powers,
Economic Development Officer,
Tewkesbury Borough Council.

Matthew Stott

3712951

Contents Page

Executive Summary 4 Introduction 5 Key Issues 8 Marketing Communications Objectives 10 Proposed Strategy 11 Proposed Tactics 11 Push Campaign: 12 Pull Campaign: 13 Cruft’s Promotional Stand: 13 Social Petworking: 13 PR: 13 Tewkesbury Dog Show ‘Battle Of The Dogs’ 14 Campaign Timing: Gannt Chart 15 Monitoring The Changes 16 Budgeting 16 Summary 17 Appendices 18

Executive Summary
Located in Gloucestershire, Tewkesbury’s diverse transport links makes it easily accessible and the riverside location provides a picturesque focus for visitors. Tewkesbury is a medieval market town which has retained many of it’s historical buildings. There are numerous cultural attractions including the Abbey that dates back to 1087, Farmers markets and a Tudor style high street with many traditional shops. Transport links include national cycle paths, long distance footpaths and the town is even accessible by water as it is located at the confluence of the rivers Severn and Avon.

The history of Tewkesbury provides a major focus for the local tourist industry complimented by outdoor activities close to the town in the un-spoilt Gloucestershire countryside. In 1471 Tewkesbury was the site of the most decisive battle of the War of the Roses. The battlefield is accessible from the town center with guided tours and an annual battle reenactment. There is the potential to grow the local tourism industry of the area extensively by building on the existing attractions and rich history.

This marketing communications plan will utilize the traditional history of Tewkesbury to help attract the lucrative market of dog owners as tourists.…...

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