Opi Zynga

In: Business and Management

Submitted By carocifu
Words 464
Pages 2
Zynga una empresa que desarrolla videojuegos sociales en línea, basándose en los sistemas de Web 2.0 y los presenta como aplicaciones widget en redes sociales como Facebook o MySpace. Con más de 240 millones de usuarios activos mensuales en sus juegos CityVille, FarmVille, Zynga Poker, etc; es considerado líder mundial y una de las almas de Facebook.
Zynga lanzó su Oferta Pública Inicial el 16 de diciembre de 2011, con sus títulos a 11 dólares, (el precio anunciado a principios de diciembre fue de entre 8.5 y 10 dólares), pero las acciones se devaluaron en su primer día de su salida a la bolsa.

Meses antes, se había especulado que en el lanzamiento de su OPI la compañía conseguiría una valoración de hasta 14.000 millones de dólares, pero luego ésta bajó a 10.000 millones de dólares, y finalmente al salir sus acciones al mercado, la valoración de la compañía fue de 7.500 millones de dólares.

En su primer día de lanzamiento el precio cayó casi un 15 % por debajo del precio inicial, y casi un mes después, el precio seguía bajando, con un piso de 8 dólares, es decir la acción acumulaba un 27% de rendimiento negativo, como se puede ver en el siguiente gráfico que muestra los precios entre el 15 de diciembre de 2011 y el 15 de enero de 2012:

Todo indica que inicialmente hubo una sobrevaloración de los títulos, pues la volatilidad de la economía, sumado a la poca confianza de los inversores en la compañía, hicieron bajar su cotización inicial. Sin embargo la compañía reportaba resultados rentables, e ingresos por más de 300 millones de dólares durante el 3er trimestre de 2011.

Sin embargo, esta devaluación fue sólo un mal comienzo, pues aquellos inversores que fueron pacientes y supieron esperar unos meses, tuvieron buenas noticias, pues el 2 de febrero, las acciones subieron un 22%, tras la entrada a la bolsa de Facebook, cuya documentación revelaba…...

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