Premium Essay

Om Doc

In: Business and Management

Submitted By shrutivinyas
Words 950
Pages 4
Format for Course Outline

------------------------------------------------- Course Details

Academic Session : 2015-2017
Term : IV
Course Name : Digital Marketing
Name of Instructor : Prof. Ami Shah
Guest Faculty, if any (Yes /No): No
If Yes, Name of the Guest Faculty: _____________________________________
Affiliation of the Guest Faculty: ________________________________________
Number of Sessions to be taught by the Guest Faculty: ___________

------------------------------------------------- Course Objectives
The Internet has become an integral part of our daily lives. It has helped in making information easily available as and when requested. In the era of .com and eBusinesses, brands have created their websites and online stores to keep consumers and prospects informed, tailor make customized offering and interact with them in a personalized manner. Consumers are increasingly turning to the Internet as this is one of the most ‘non-intrusive’ platforms that provide information ‘on-demand’ at anytime that’s most convenient to them.
Emergence of social platforms has further changed the digital landscape. Social platforms provide new ways to connect and interact with friends, find and befriend people who share a common interest, build professional circles and voice free opinion on any and everything. In a nutshell, social platforms have helped in community building, exchange of information and honest expression of thoughts and ideas.
To a marketer, social platforms open a plethora of opportunities. A marketer, who could just talk, can now listen too! A marketer can identify and better target his consumers and prospects; he can now segment them in ways like never before – loyalist, advocates, impulsive, opportunists and so on. Moreover, grievances can now be best resolved to the customer’s utmost…...

Similar Documents

Premium Essay

Om Preston

...Queen’s University Belfast Queen’s University Management School. MGT2005 OPERATIONS MANAGEMENT Semester 2, 2012 “You don’t have to change. . . Survival is not mandatory.” (Professor William E. Deming) Course Co-ordinator: Dr Yu Xiong Introduction to Operations Management Operations Management (OM) is a functional field of management encompassing the design, operation and improvement of the processes and systems employed in the creation and delivery of an organisation's products and services. Essentially, operations management is concerned with explaining how factories and services work. Managing operations well requires both strategic and tactical skills and is critical to every type of organization, for it is only through effective and efficient utilization of resources that an organization can be successful in the long run. A few common threads pervade the material we cover in this course:  First, decision making in operations is highly context dependent. Recognising this is half the battle in managing an operation.  The variety of operational contexts obscures the link between particular operational decisions and overall firm profitability. Making this link transparent is essential to making better operational decisions.  Variability exists in any operation, and this variability needs to be managed  Integration, both across functional areas within a firm, and across firms in the value creation and delivery network, is crucial for superior firm......

Words: 3366 - Pages: 14

Premium Essay

Om 16

...the performance objectives might have internal benefits; and a concept from OM chapters was applied in the case. The report found that the way the management manages the hotel is appropriate to the way it competes for business. It shows that in order to implement any change in the current strategy, the hotels' management can make alliances or commercial agreements with other business, develop automatic system to offer services and payments and establish a database and provide membership with loyal customers being offered more free services or better prices or awards. The report also shows that adopting the performance objectives are very beneficial to Penang Mutiara. I. Introduction Though there are many luxurious hotels in the South- East region, the Penang Mutiara is considered one of the leading hotels in that region. This is because of a number of factors, including its differentiated strategy, good management, motivated employees and stylish design that support the luxury atmosphere. The aim of this report is to discuss how the hotel's management will: make sure that the way it manages the hotel is appropriate to the way it competes for business, implement any change in the strategy and develop its operation so that it derives the long- term strategy of the hotel. In addition, the report will address how the performance objectives might have internal benefits; and, finally, a concept from OM chapters will be applied the case. II. Describe How You Think The......

Words: 2914 - Pages: 12

Premium Essay

Essay Om Grænsebrydende Kunst

...dette digt os her i år 2007, som det gjorde ved skreven fod (?). Nu til dags er beretninger om død og ødelæggelse blot baggrundsstøj fra fjernsynet – ”voldtægt af 21-årig kvinde, 10 civile døde i Irak, knivstikkeri fredag aften” – intet, der chokerer eller overrasker os længere. Så hvem ville blive stødt af at høre ”Skurk skjuler halvnøgent kvindelig i kloak”, som Broby-Johansen skriver i 1922? Vores grænse er rykket. Hvad der er grænsebrydende, er altså under konstant udvikling, en udvikling som kunsten er en del af. Der flyttes grænser, og hidtil gældende normer udvides, men når vi ikke længere stødes på samme måde af ord som død og lig, er det så tegn på, at mennesket blot udvider og accepterer nye grænser, eller er vi ved at blive immune over for, hvad der sker omkring i verden? Tanken om, at eksisterende grænser flyttes længere og længere ud, er tankevækkende, for spørgsmålet er, hvor langt en grænse kan rykkes. Maleriet ”Drømmen om Kniven” af Vilhelm Bjerke Petersen fra 1934 viser en abstrakt og deform kvindekrop vendt på hovedet. Det groteske er, at en spids kniv er stukket ind i det, der kunne ligne kvindens underliv og livmoder. Tanken om dette er frastødende og bizar, og det groteske understreges ved kroppens bløde og runde former, der mødes med den skarpe og lige kniv. Farverne er dominerende i skarpe pink-røde nuancer, hvilket virker provokerende for øjet. Titlen ”Drømmen om Kniven” gør hele billedet mere grotesk, da det er perverst, at det beskrives som en......

Words: 1449 - Pages: 6

Premium Essay

Om Course Quiz

...OM Ed. 11: Quiz Questions Ch. 10 Chapter 10 Job Design and Work Measurement 1. The objective of a human resource strategy is to manage labor and design jobs so people are effectively and efficiently utilized. T or F? Answer: 2. Technology, location, and layout decisions are all possible constraints on human resource strategy. T or F? Answer: 3. Which of the following best describes mutual commitment in an organization? A) an instance in which management is committed to the employees and the employees are committed to management B) both management and the employees are committed to the same objective C) both management and the employees are committed, but to different objectives D) management obtains the commitment of the employees to a stated objective E) both management and the employees can rely on each other Answer: 4. Mutual trust is: A) when employees have gained the trust of management. B) reflected in reasonable, documented employment policies that are honestly and equitably implemented to the satisfaction of both management and employee. C) when management has gained the trust of the employees. D) when management recognizes that the employees are competent, motivated people both able and willing to perform at the level required to produce a quality product. E) when management and the employees both agree on common objectives. Answer: 5. What is quality of work life? What is its relation to a firm's human resource......

Words: 802 - Pages: 4

Premium Essay

Om and Pratchett

...In the novel Small Gods, the author Pratchett, presupposes the great God Om to be a turtle, who is supported on the back of an elephant. Strange as this idea is, it is not so far from our thoughts about today’s religious world. Humans have made deities of many different animals, forms, or ideas. Om, the turtle’s alter ego, in Small Gods, is not exactly happy to be so helpless in his new form and while he is determined to get Brutha to believe in him, it is difficult and even more difficult to acquire more worshipers. It is problematic in today’s world as well. People tend to want to see what their conscious sees as normal. If one is familiar with Christianity, then the familiar form would be the figure Jesus Christ and in India, the cow is the sacred, though not the God in itself. The cow is made up of parts; the back is the God of all according to Hinduism, the creator of the universe, or the Brahmin. Lord Vishnu is her throat. Like Brutha, it is often difficult for us to accept what is not part of our normal. Religion is such a personal phenomenon. Many join together to share similar ideologies. Many keep their own interpretations private. Some have no belief, but accordingly,” if a man lived properly, not according to what any priests said, but according to what seemed decent and honest inside, then it would, at the end, more or less turn out all right” (Pratchett pg. 100), so in some ways, perhaps even those without the benefit of a God to help or advise, man may......

Words: 287 - Pages: 2

Free Essay

Øm Abbey

...1. Problemformulering Med udgangspunk i ”Øm Klosters Krønike” fra 1165-1267 vil opgaven analysere hvilke konflikter som Cistercienserordnen havde med biskopperne af Århus. Herudover præsenteres baggrunden for deres virke i Danmark og forståelsen af kilden til konflikten diskuteres. 2. Indledning Klostervæsenet opstod i Østen for mennesker, der havde forsaget det verdslige liv og søgt ud i ødemarkens ensomhed for at dyrke Gud ved bøn og askese, mens andre forsøgte at undslippe det verdslige ved flugt. Den første ordnen der kom til Danmark var Benediktinerordnen og efter den kom Cistercienserordnen. Sidstnævnte blev stiftet som reaktion på benediktinernes overvældende pragtudfoldelse i bygninger og gudstjenesteformer samt en snigende magelighed. Øm Kloster blev oprettet i en tid præget af uroligheder i Danmark. I den forbindelse opstod der en række stridigheder mellem klosteret og biskopperne af Århus blandt andet om dispositionsret over jord og gæsteri. Oprettelsen af klosteret betød konflikter omkring dispositionsret over jord. Konflikterne eskalerede imidlertid under biskop Tyge I af Århus. Dispositionsretten over jorden er spændende at se på især fordi 1100-tallet tilhørte omkring en tredjedel af jorden klostre. Der var ikke mange verdslige der ejede så meget jord som klostrene; dette betød at klostrene var en del af samfundets økonomiske rygrad. Tidsafgrænsningen er sat til perioden mellem 1165 til ca. 1267. I klostrene formede munkene deres egen lille familie og i......

Words: 7637 - Pages: 31

Premium Essay

Om Overview

...OM: Full Notes Lecture 1: Chapter 1 What is OM? Operations Management is the set of activities that creates goods and services by transforming inputs into outputs. Why is OM important? Text book lists four reasons: * To see how people organize themselves for productive enterprise * To understand how goods and services are provided * To understand what operations managers do * Because it is such a costly part of an organization Productivity Measurement: Outputs Produced Inputs Used Single Factor: One good over one input; ie Output/ Labour Multifactor: Output/(Labour +Material +Energy +Capital +Misc.) The controlled variables that go into productivity are: * Labour * Capital * Management Note: Quality Changes, External Elements, and a lack of Precise Units of Measure may also change productivity without managerial changes. Lecture 2: Hand Puppet Exercise Task Time: * time it takes to complete a given task Cycle Time: * time from the completion of one unit until the completion of the next unit Throughput Time: * time from the start of work at task one, until the completion of work at the final task. Realise that: A. The cycle time is a function of the bottleneck time, and therefore should be very similar in value B. Throughput time will include any wait times that occur for the product at the bottleneck C. Human nature will change the times and data D. It is the manager’s role to reduce......

Words: 1720 - Pages: 7

Premium Essay

Om Assignment

...complements an organisation's business strategy either real or case material introduced in class • Critical Thinking – dealing with ambiguity and tread offs- critically analyse an organisation's approaches to the design of its products, services and processes • Group Interaction - make appropriate measures to determine an organisation's key performance measurements (Indicators) – referred to as KPI’s (working on cases) • Presentation and Communication - develop quality plans, and implement appropriate means of quality control with particular reference to service operations – using approaches such as 6 Sigma. Teaching and learning methods OM is student-centred, theory-driven course which balances concentration between theoretical operational models and practical decision situations experienced Operational Managers. OM uses a variety of teaching and learning approaches including group work, individual reading, lectures, discussions and case studies. Student participation and interaction are regarded as central to the class and students are expected to fully engage in all sessions to share their ideas and experiences as well as learn from their peers. Indicative Content/Structure of Class/Lecture Programme This course is based on the following content and lecture programme: Lecture Topics Chapter 1 Introduction to the Operations Function in both service and manufacturing organisations and the challenges facing operations managers Chapter 2 Developing......

Words: 4902 - Pages: 20

Premium Essay


...employed by the businesses to design and send their e-mail campaigns. | |2 |Chatter | | |Chatter app helps the employee to share important information about organization in real time. One can get the instant feed regarding | | |any issue. | |3 |Google Apps for Business | | |Google offers creating text documents, spreadsheets, presentations, etc., on Google Docs which allows the business users to share them | | |in collaborating manner. | |4 |Quickbooks | | |It offers online accounting solutions for a business. It helps in monitoring cash flow, creating VAT returns and creating business | | |reports. | Data Storage and Backup, Mozy, Joukuu are the applications offering data storage and backup services in......

Words: 17343 - Pages: 70

Premium Essay

Om Session 5 Assignments

...OM Assignments 5 Q1. Is there any evidence that Barilla faces the bullwhip effect? If so, what causes of the bullwhip of the bullwhip effect are present? The bullwhip effect is an observed phenomenon in forecast-driven distribution channels. It refers to a trend of larger and larger swings in inventory in response to changes in customer demand. We believed there was a bullwhip effect in this case. We found the evidence from Exhibit 12 which showed the mean of the orders from Cortese Northeast DC to Pedrognano CDC was 300 while the standard deviation was only 227, the gap was 73. Because customer demand is rarely perfectly stable, businesses must forecast demand to properly position inventory and other resources. Companies often carry an inventory buffer called "safety stock" which may cost a lot of money. In real commercial society, it is barely to see the stable order and conversely the order always is very volatile, thus causing the bullwhip effect. Secondly, the order batching contributed a lots since the distributers, GD and DO used the periodic ordering by its customers, finally enhance the bullwhip phenomenon. Q2. What is the logic of the JITD program they are suggesting in implementing? What are benefits and drawbacks of JITD program? Explain your logic in identifying them. The old distribution model: The JITD program is to change the distribution model to: Generally, for company, distribution process involves many stakeholders. Efficient program requires accurate......

Words: 611 - Pages: 3

Free Essay

Om Prevalence

...The study will focus entirely on children under the age of 36 months. Because OM prevalence changes drastically throughout that time period, the study will be divided into three different age groups in children, those under 12 months of age, those between 12 and 24 months, and those between 24 and 36 months. In order to correctly present the study proposal, it is important to first understand exactly what the exposures and outcomes are. In a relationship where one type of event is characteristic to another, the exposure is the variable that affects the outcome. To further explain, the exposure is usually associated with an environmental factor or lifestyle habit, often termed a ‘risk factor’. The outcome is the prevalence or presence of a disease or health related event. In this study focusing on the relationship between daycare attendance and recurring episodes of OM, the exposure is daycare attendance and the outcome is the prevalence of OM. ?? Data will be collected through the use of surveys, with the goal of obtaining adequate information in three areas of interest. The first and second parts include whether or not the children attended daycare, and when they did attend. The third part is a follow-up to those confirming daycare attendance: the type of daycare. Each survey will therefore ask questions about these three areas. The first question would be worded: “Did your child attend any daycare: under 12 months of age? Between 12 and 24 months of age? Between 24......

Words: 527 - Pages: 3

Free Essay

Om 3080 Test 1

...OM 3080 Test 1 MATT BURTON SECTION 004 1. | Efficiency means doing the right things to create the most value for the company.   True    False |   2. | Effectiveness means doing the right things to create the most value for the company.    True    False | 3. | A doctor completes a surgical procedure on a patient without error. The patient dies anyway. In operations management terms, we could refer to this doctor as being efficient but not effective.    True    False | 4. | An operations and supply chain strategy must be integrated with the organization's corporate strategy.    True    False |   5. | One of the competitive dimensions that form the competitive position of a company when planning its strategies is cost.    True    False |   6. | One of the competitive dimensions that form the competitive position of a company when planning its strategies is delivery speed.    True    False | | Various financial data for SunPath Manufacturing for 2012 and 2013 follow.   What is the percentage change in the energy partial productivity measure between 2012 and 2013?    A.  | -9.22% | B.  | 2.33% | C.  | -0.53% | D.  | 2.88% | E.  | 22.2% | | . | i |  What is the percentage change in the labor partial productivity measure between 2012 and 2013?    A.  | -9.22 | B.  | | 2.33 | C.  | -0.53 | D.  | 2.88 | | | | | What is the percentage change in the multifactor labor and raw materials productivity measure......

Words: 980 - Pages: 4

Premium Essay

Om Buyout Case

...OM Scott Case This is the story of the leveraged buyout of Scotts Company by a private equity firm, Clayton and Dubiler (C&D). Scotts Company was acquired from ITT. ITT was a global conglomerate with major holdings in Telecommunications, Entertainment, Insurance, and industrial products. The following is extracted from a brief history of IT ( ITT’s origins span more than one hundred years from the second industrial revolution to the computer age. During that time, the company expanded through acquisitions to become one of the world’s biggest businesses and then narrowed its focus to achieve a place as one of the top financial performers among multi-industry companies on Wall Street. We didn’t follow the crowd. Instead we created our own path and helped fine-tune the concept of a multi industry company that generates value from a shared management approach and synergies between our businesses. The following is extracted from C&D’s mission statement ( Question: C&D forced a number of changes on the Management Control System of Scotts. Some of these are discussed in the case: 1) Incentive Compensation, 2) Management Decision-Making Authority, 3) Monitoring and Advising Management. Why were these changes needed? O.M. Scott & Sons Company Leveraged Buyout Debt Covenants The organizational changes that Scott went through......

Words: 2341 - Pages: 10

Free Essay

Rapport Om Blodsukker

...den ved at aktivere nogle proteiner, der gør det muligt for glukose at passere igennem membranen. Når der ikke er en høj koncentration af blodsukker i blodet, bliver der ikke udskilt noget insulin. Det er fordi, at glukosen skal bruges til hjernen, som ikke kan bruge fedtsyrer til at få energi. Muskler kan nemlig bruge fedtsyrer som energi, hvis der ikke er noget glukose at optage, og deres glykogenlagre er tomme. Når muskelceller optager glukose, optager de mere, end de har brug for lige her og nu. De gemmer resten af glukosen som stoffet glykogen. Leveren kan på samme måde opbygge et lager af glykogen. Leverens lager bruges til hjernecellerne. Hvis alle cellernes lagre er fyldte, og blodsukkeret stadigvæk er højt, laver leveren glukosen om til fedt, som bliver lagret i fedtdepoterne. Og det er det fedt, som musklerne bruger, når deres glykogen lagre er tomme. Glykogen bliver brugt ved hjælp af stoffet glukagon. Når blodsukkeret bliver lavt, bliver glukagon lavet i bugspytkirtlen som insulin. På grund af det, spalter levercellerne glykogenen til glukose, som så kan blive optaget af kroppens celler. Hypotese: Efter indtagelsen af sukker vil blodsukkeret stige relativt hurtigt, og derefter vil det falde støt og så glatte ud. Materialer: Blodsukkermåler, sukker, vægt, nåle, computer. Fremgangsmåde: 1) Man vejer forsøgspersonerne. 2) Man putter ligeså mange gram sukker som forsøgspersonen vejer i kg ned i en kop sammen med noget vand. Rør rundt......

Words: 1218 - Pages: 5

Free Essay

Om Journal

...are to subsides travel costs and establish the CWA by growing our resource base. We are currently using our resources to build the base by buying t-shirts, brochures and employing staff to focus on the bigger goal down the road, scholarship endowment. Much like a small business, in the early stages we are not making much money and we end with very little retained earnings because the resources are being used to grow the base which intern will hopefully grow to accumulating over $40,000 a year. It would be great if we could spend about $15,000 of this money on yearly expenses and put $25,000 dollars a year toward the endowment. Chapter 1 – Understanding the Service Side of OM An Athletic Director needs to set the tone for fund raising with the administration and individual teams. The focus of my OM Journal will be fund raising in the athletic program, specifically wrestling, done by the Citadel Wrestling Association. There is a set amount of funding each team gets and there are financial needs a team has to keep up with in order to be competitive which go beyond a universities minimal funding. The more money that is raised the less burden each team puts on the school. Another large goal of any athletic department is to have fully funded teams. For example, legally any NCAA wrestling team can have maximum 9.9 scholarships because of title IX. As of right now the Citadel wrestling team is not fully funded. The more scholarships that are endowed by the athletic......

Words: 3281 - Pages: 14