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Format for Course Outline

------------------------------------------------- Course Details

Academic Session : 2015-2017
Term : IV
Course Name : Digital Marketing
Name of Instructor : Prof. Ami Shah
Guest Faculty, if any (Yes /No): No
If Yes, Name of the Guest Faculty: _____________________________________
Affiliation of the Guest Faculty: ________________________________________
Number of Sessions to be taught by the Guest Faculty: ___________

------------------------------------------------- Course Objectives
The Internet has become an integral part of our daily lives. It has helped in making information easily available as and when requested. In the era of .com and eBusinesses, brands have created their websites and online stores to keep consumers and prospects informed, tailor make customized offering and interact with them in a personalized manner. Consumers are increasingly turning to the Internet as this is one of the most ‘non-intrusive’ platforms that provide information ‘on-demand’ at anytime that’s most convenient to them.
Emergence of social platforms has further changed the digital landscape. Social platforms provide new ways to connect and interact with friends, find and befriend people who share a common interest, build professional circles and voice free opinion on any and everything. In a nutshell, social platforms have helped in community building, exchange of information and honest expression of thoughts and ideas.
To a marketer, social platforms open a plethora of opportunities. A marketer, who could just talk, can now listen too! A marketer can identify and better target his consumers and prospects; he can now segment them in ways like never before – loyalist, advocates, impulsive, opportunists and so on. Moreover, grievances can now be best resolved to the customer’s utmost…...

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