Free Essay

Odwalla Case Analysis

In: Social Issues

Submitted By mudassarh
Words 2119
Pages 9
Introduction According to the case study, Odwalla Juice Company was founded in 1980 when three musicians in an effort to raise money to fund music school programs, had the idea of selling freshly squeezed juice to small businesses within their immediate community. The trio invested $200 in juicing equipment and started a “fresh juice revolution”, which was intended to meet the growing demand for organic foods & beverages by consumers across the country. The company started relatively small with the founders personally squeezing, packaging and transporting these juices to local restaurants that existed in their community. However the company experienced rapid growth in the early 90’s and by 1995 it has increased its product line and expanded operations well beyond the local market. Odwalla was able to captivate consumers through the creativity of the company’s founders who were also very passionate about social responsibility and the need to ensure the health and wellbeing of the community. This philosophy was also reflected in the company’s core values and company vision which read “Odwalla, a breath of fresh intoxicating rhythm, living flavor, soil to soul, people to planet, nourishing the body whole.” The company’s core values also touted a philosophy or honesty, integrity, personal responsibility and environmental awareness, just to name a few. In an attempt to effectively meet the needs of its customer base, the company leadership employed a business model that was focused on selling strictly organic products which contained very little or no preservatives. They also bypassed the pasteurization process and instead used an acid rinsing method in order to kill bacteria. This was mainly done in order to preserve taste and maintain the integrity of their products in the eyes of their customers as being non-processed & 100% organic. However, in 1996 an outbreak of E.Coli bacteria that was found to be linked to the company’s unpasteurized apple juice products caused a series of illnesses across the West Coast of the US and even resulted in the death of an 18 month old baby. The company was suddenly thrown into survival mode since these events resulted not only in a 90% drop in sales in one month as well as a 34% drop in the company’s stock price, but also numerous legal troubles, government investigations and fines and severe damage to the brand. The leadership the company was faced with the challenge of modifying a strategy that had worked wonderfully in the past, rebuilding the company brand and guiding Odwalla through a long recovery process.
Stakeholders
Employees
Odwalla’s employees can be considered a major or primary stakeholder since as described in Waddock, they are persons without whom the business cannot operate (page10). In this case the company leadership realized the need to have a shared vision which they were able to in turn use to motivate the employees to strive for excellence. The company leaders were always open to suggestions and ideas from employees about improving their products and services. The employees of the company were also allowed to participate in the formulation of the company vision which gave them a sense of purpose and contribution. Also the way the company vision was practiced by management made the vision attractive and credible to the company employees, which according to expert Burt Nanus, is necessary for in order for the vision to be embraced (http://www.au.af.mil/au/awc/awcgate/ndu/strat-ldr-dm/pt4ch18.html). The employees of the company can also be considered primary stakeholders since they are there to ensure that all parts of the business processes, come together to provide the best possible product and service to the customer.
Customers
Odwalla’s customers are also a key stakeholder since they are the ones who through their patronizing of the company ensure its profitability. In this case Odwalla’s customer base consists of persons who are health and environmentally conscious and prefer organic foods and beverages. They are a key stakeholder since Odwalla’s products are specifically produced to meet the needs of this target group since being health conscious themselves meant that the customers would also likely share the company’s vision. During the crisis over food safety, customers literally stopped purchasing the company’s products which caused a drop in sales of 90% after just one month. The struggle for survival that resulted from the loss of its customer base reinforces the fact that when primary stakeholders cut ties with an organization, profitability is reduced and the company cannot function effectively. The reaction of the customers during the food safety crisis also shows how the civil society sphere impacts a company. Once safety was perceived to be compromised then the community initially turned away from Odwalla products.
Government regulators The E.Coli outbreak resulted in higher safety standards being set for food companies operating within the industry as well as more stringent tests and benchmarks being implemented by the FDA. The FDA mandated that quality control techniques be updated and the investigations into Odwalla’s safety practices resulted in a $1.5million dollar fine. The political sphere became more active as it relates to food safety and instituted strict guidelines that govern operations in food businesses within the industry which impacted companies like Odwalla since business processes had to be modified (which leads to additional costs) in order to meet the guidelines of this stakeholder.
Investors
Odwalla’s investors can also be considered primary stakeholders in this case, since their investments in company stock allows the company to raise capital in order to meet its needs for growth and profitability. The case makes mention of the investment banker who made a significant investment in the company and who also took on a leadership role as chief financial officer and used his expertise to reduce production and distribution costs while increasing profit margins. Once a company continues to do well then the shareholders will continue to invest and the company can continue raising capital for growth and expansion.
Key Target Groups
Apart from its targeted customer base, the case also shows us that Odwalla also focused on partnering with environmental groups by sponsoring various bio-safe agriculture forums, and outdoor events that were focused on preserving the environment and cultural diversity. For example the creation of seasonal brands where the proceeds would go to environmental causes is one way in which the company was able to reinforce its vision and core values through corporate citizenship. The company would also focus its efforts at corporate citizenship into areas that were most related such as providing a scholarship fund for women interested in health and nutrition or sustainable agriculture (Frieburger page 5) Furthermore the company only establishes contracts with organic producers in an effort to maintain their product integrity and stay true to their values and vision.

The role of leadership
From analyzing the case we can conclude that the main role of the leadership of the company is to establish the corporate culture, core values and instill the businesses vision within the various stakeholders. Another role that can be identified is the preparation of the strategic plan or direction for the company, the establishing of goals, and procedures to be followed in order to meet those goals. The Odwalla case shows that the company leaders were very passionate about achieving their vision and maintaining their core values, even during times of crisis. The company’s vision was reflected in the business processes, corporate responsibility and during the food safety crisis that threatened the very survival of the company. True strength of character and leadership is shown in times of crisis which more often than not requires the direct involvement of the CEO. An article by Eric Douglas entitled crisis leadership, describes Odwalla’s CEO as a realist survivor, one who takes responsibility, makes sure everyone is aware of what’s going on, delegates decisions, and enables people throughout the organization to communicate – both to employees and to the media. The realist-survivor trusts that if many people assume responsibility, then many people can be mobilized to act quickly (http://www.leadingresources.com/learning/tools/crisismanagement/crisisleadership/)
Douglas also points out two important rules of crisis management in his article:
“Protect other people first – customers, employees and citizens. Not your shareholders or yourself. Protect the public and your customers, and the shareholders will follow. Why? Because the long-term reputation and goodwill of your organization are more important than any short-term risk to shareholder value or your own job security.”
Also, “Be prepared to reframe and expand your level of responsibility. In other words, accept responsibility even if you’re not at fault. This may feel counterintuitive, especially when someone else is clearly culpable. But reframing and expanding your level of responsibility will help lead you out of the crisis.” When a container of Odwalla apple juice contaminated by the bacteria e coli resulted in the death of a child in 1996, CEO Greg Stepensall stepped in right away and assumed personal responsibility. He recalled every Odwalla product and paid settlements to the families affected by the tainted products. He held regular press conferences to ensure the public knew what was going on and how the company was responding. For more than a year, Odwalla retooled its production lines, adding flash pasteurization to ensure no future incidents could occur and although product sales fell 90% initially the company survived with its reputation intact. The company also took a leading role in the food industry as it relates to food safety. Odwalla’s response to the crisis proved successful because they stuck to their core values of integrity, honesty, accepting responsibility and effective communication. Therefore they were able to retain the trust of their consumers.
Strategic Issues/ Decisions The crisis created an opportunity for perspective, learning and improving the business. This allowed the leadership of the company to re-evaluate their strategic direction and identify areas where improvements could be made. The need for an effective advertising program was identified in order to strengthen the company brand and image and defend against competition. Also in order to reduce dependency on juice based products the decision was also made to expand their product line and bring new items to market such as meal replacement bars and shakes. There was also a consideration toward global distribution and the company invested heavily in quality assurance technology and eventually became an innovator of a “flash- pasteurization” process that killed all bacteria, but kept the fresh taste and quality of the juice intact. Although this is necessary to reduce the likelihood of customer illness by making the product safer, it may also be seen by consumers as Odwalla reneging on its promise to provide consumers with un-processed, organic products. So there is also a risk of customer backlash with this strategy even though it is done is an effort to protect them.
Recommendations
In these circumstances I would recommend that Odwalla first of all update its vision and core values and add a line that reflects their new found passion for food safety. The company has done well to become an innovator in this area with the development of new methods of pasteurization that do not affect the taste of the product. The company should invest in an advertising and marketing campaign in order to re-shape its image and remove any lingering doubts about the company’s safety practices. The short term costs associated with this will result in long term gain for the company. Odwalla should also continually seek to reduce its production and distribution costs without sacrificing quality in order to increase profitability and shareholder wealth, which will result in further investment in the company.

Conclusion
The Odwalla case shows the uncertainty of doing business and how one crisis can turn a usually successful and thriving venture into a fight for survival. The case also shows the impact that a company’s vision and core values can have on an organization. In some respect, we could say that Odwalla’s passion and intention to satisfy the needs of their customers by providing fresh, tasty, unprocessed, organic juices was honorable. However because of the perishable nature of food and the extra risk associated with unprocessed foods, the company’s strength became a major weakness almost overnight. Throughout the case it was shown that sticking to your vision and core values, even in times of difficulty will make it easier for the organization to rebound and for consumer trust and confidence in the business to be maintained.

References
Waddock, Leading Corporate Citizens, Third Edition

Freiburger, Corporate Responsible Leadership

Eric Douglas, Crisis Leadershp, Article retrieved from: http://www.leadingresources.com/learning/tools/crisismanagement/crisisleadership/ Capstone Study, The Odwalla Juice Crises, retrieved from:
http://highered.mcgrawhill.com/sites/dl/free/0073377694/868035/mel77694_case1_656_658.pdf…...

Similar Documents

Premium Essay

Odwalla Case Study

...Vivian Delisle Strategy Consultants……………. Odwalla Inc.: Apple Juice E-Coli Outbreak by Managing Post Crisis Tradedgy Course OL690: Corporate Social Responsibility Instructor: Mike Davis Date: October 30, 2012 Introduction: Odwalla juice company has a devastating tradedgy occur, the year was 1996 and a young girl died and at least 70 others were injured from drinking their apple juice tainted with a poisonous bacteria. The company pleaded guilty to criminal charges for violating FDA safety laws and had to pay $1.5 million in fines. Odwalla was considered a great socially responsible company with an ethical conscious so you have to ask what happened? Analysis: Odwalla is a juice company that had produced unpasteurized and fresh premium juices. The executives in the company boasted of their commitment to society and had positioned the company as a New Age brand of juice. People paid more for this juice as compared to the usual store brands or Motts, ect… The company was in business for 20 years before the outbreak. The juice was tainted with E. coli 0157:H7 bateria. Odwalla had a great maketing campaign that focused on its social responsibility that was believed by their stakeholders; their employees, creditors, and customers all believed Odwalla was a great company. When the crisis hit Odwalla removed the product but had a hard time swalling the “responsibility” pill. Even though Odwalla continued to improve their manufacturing processes they......

Words: 765 - Pages: 4

Free Essay

Odwalla, Inc. Case Study

...Odwalla, Inc. case study Odwalla which is a company making fresh juices and juice blends was founded in 1980 by three musicians with $200 investment. They got their inspiration from a book "100 Businesses You Can Start for Under $100" during a visit to a bookstore. The founders started to squeeze and bottle the juice, and delivered to stores and restaurants. They collected fund to expand their business, and named their business. After several different juice operations joined Odwalla within 10 years, the company grew rapidly with various products, but facing more challenges. Base on the large demand of orange juice, Odwalla always had sourcing problems of best oranges; and also, the shelf life of orange juice was a big problem and cost more expense of the company. In the winter of 1990- 1991, Odwalla almost broke down because of financial problems. In the meantime, a former investment banker- Stephen Williamson invested in Odwalla, and became the CEO of the company. His unique version made an important change in the company’s development, and got Odwalla out of this crisis, even grew stronger in the following years. There was a high growth of the company in to nationwide during the year from 1993 to 1996 by purchasing several other companies in different states, diversifying product, and adding more nutrients. Another factor was that Odwalla’s product display in retail stores gave customers a unique and bright view. Odwalla became the leader in the beverage industry......

Words: 604 - Pages: 3

Premium Essay

Case Analysis

...CASE ANALYSIS #1: McDonald’s “Seniors” Restaurant In the study of the briefing of the McDonald’s Restaurant, there are positives to the problem and negatives towards the problem. A McDonald’s in a city crowded with seniors are overwhelmed with senior customers during the early hours of the day. The senior come in as a meeting area where they eat and commune at the restaurant. The number of seniors that come in, crowds the dining area in which customers come in and eat. They come in on the fourth Monday of every month to get extra special, over the age of 55 discounts. This is a meal that cost 1.99 and free coffee refills. The staff knows the seniors very well and go to see them if they are hospitalized. The relationship is considered a good one between the staff and the seniors. In addition, a idea of adding bingo to add to the excitement of the mornings for the seniors from nine to eleven a.m. Using the party room would accommodate up to 150 senior patrons. A primary problem to this case study is the senior crowd. The restaurant already takes on the task of having enough room to seat the entire dining style crowd, if it engages in bingo than the crowd will become even more outrageous. Not only will the restaurant have the meeting crowd they will have a bingo crowd as well. Meaning, that more senior crowd will come in ready and only ready to engage in bingo. A secondary problem would be the title of the restaurant would be at risk. The fast food......

Words: 922 - Pages: 4

Premium Essay

Case Analysis

...Cases are included in many courses in Administrative Studies to give students an appreciation of the hard realities of business and the constraints involved in decision making. By exposure to a variety of situations and diverse problems, the student can experience, to some degree, the challenges and dilemmas of the decision maker. Cases are usually based on real situations. For reasons of privacy and confidentiality, the persons, the companies, and the locations involved are typically disguised. When assigning case analyses, instructors expect that students will: • study the information provided in each case, • attempt to diagnose the nature of the problem or problems involved, • search for alternative ways in which the problems can be resolved, • recommend and justify the course of action that is most likely to be effective. The justification should rely, to a large extent, on theoretical principles. Sometimes students feel disappointed because the cases sometimes do not appear to be “dramatic.” However, because the cases do represent the realities of organizations, they are often likely to be somewhat mundane, at least to the outside observer. Most of the incidents are based on events that were actually faced by managers and their subordinates on a day-today basis. Very often, cases do not contain all the information that the student would like to have. This is often done intentionally, or at least knowingly, by the case writer. In real life, a manager must frequently make......

Words: 2140 - Pages: 9

Free Essay

Case Analysis

...Case Analysis Luotang Power Company Background Luotang Power Company is a 600 Mega Watt coal-fired power plant, located in Hubei Province, China, the parent company of which is China Hua Tong Power (HT Power). The major business is to generate electricity by coal burning and sell it to Hubei Provincial Power Company (HPPC), the major customer which is the only power transmission and distribution company in Hubei Province. Whereas the coal is purchased from Pindingshan Coal Company who is required to supply low sulfur bituminous coal that meets certain quality specifications. Regardless of the improved plant availability and fuel economy, the company wasn’t performing well for the financial result. A variances analysis indicated that the poor performance was due to a combination of shrinking revenue, increasing price of the coal and decreasing quality of the coal. Company analysis Macroeconomic analysis A PESTE framework including political, economic, social, technological and environmental factors is used to contextualize the company in an industry framework. Economic aspect: China is the world second largest energy consumer behind the United States. The energy consumption has been boosted by strong economic growth over the past two decades. Its electricity consumption is influenced by fluctuations in the GDP growth. (Appendix1) Hubei led the four provinces fed by the central China grid with a 13.8% rise in economy and is said to be doubled in the next five......

Words: 1090 - Pages: 5

Free Essay

Case Analysis

...Case Analysis 1 Case Analysis MT311: Business Law I Scott Strauss October 5, 2010 Case Analysis 2 Case Analysis Thomas Baker and others bought new homes from Osborne Development Corp. and they sued for multiple defects in the houses that were purchased. When the homes were sold, it was paid for in a new home warranty program administered by Home Buyers Warranty (HBW). The company enrolled the homes with HBW and it paid a fee and filled out a form that consented to a binding arbitration provision. The new homeowners would be bound by the arbitration agreement. They cannot sue the builder. Consumers who complain about defective products can be forced into binding arbitration and barred from suing the manufacturer. Arbitration is supposed to provide consumers with an immediate and an inexpensive place to go but it could be costly. Going through arbitration, homeowner gives up the right to a cost free judge and jury. Any controversy or claim arising out of or relating to the contract, or breach thereof, shall be settled by arbitration and judgment upon the award rendered by the arbitrator may be entered in any court having jurisdiction. Arbitration is taking the place of lawsuits therefore protecting many businesses from court fights. When there is a broad arbitration clause, such as one covering any type of dispute arising out of an agreement, a court should follow the presumption of arbitration and resolve doubts in favor of......

Words: 267 - Pages: 2

Premium Essay

Case Analysis

...optimization of its own strength and strategies, Lindo Enterprises will continue to maintain its position in the market and met its annual target growth rate in the next five years. II. Statement of the Problem... View Full Essay Join Now Please login to view the full essay... Essay's Statistics Submitted by: catherinepagdato Date shared: 11/19/2013 03:58 AM Words: 1276 Pages: 6 Save Paper Report this Essay Similar Documents Harley Case Analysis Case Analysis Outline a Case Analysis For “The Vidsoft Triangle (a)” Case Analysis Wengart Aircraft Case Toyota - Case Analysis Case Analysis Sports Company And Vietnam Case Analysis Case Analysis Case Analysis On Superior Grain Elevator Inc Clean Edge Razor Case Analysis Case Analysis Charlotte Beers (Ogilvy & Mather) Case Analysis Case Analysis: The Sundale Club Byd Case Analysis Jones Blair Case Analysis Global Expansion Strategies Of Two Korean Carmakers- Case Analysis Case Analysis Mfs Case Analysis Ben & Jerry's Case Analysis Sample Swot Case Analysis LoginJoin RSS ©2014 TermPaperWarehouse.com Privacy Policy Terms of Service Copyright Information Contact Us Help Advertise With Us...

Words: 443 - Pages: 2

Premium Essay

Case Analysis

...04-78-651-03 Business Strategy Case Analysis: Zespri Submitted to: Dr. Jonathan Lee Submitted by Group #5: Lifang Huang 104005864 Wei Li (Sherry) 104018790 Rong Shang 104050190 Le Zhang 104010354 Weicheng Zhao 104048973 November 10th, 2014 Major Issues Zespri is the main exporter of New Zealand-grown kiwifruit and the leading marketer of kiwifruit worldwide. As the global demand for kiwifruit increased, there is much room for Zespri to grow both in emerging markets and in existing markets. However, the major issue Zespri faces is that if it is on the right track to maintain the leadership position and to achieve the commitment to increase New Zealand kiwifruit exports to $3 billion by 2025. There is another issue in terms of Zespri’s global sourcing program. According to Jager, the CEO of Zespri, the global sourcing needs to triple in size if Zespri wants to double in size to satisfy demand when New Zealand fruit is out of the market. Zespri needs to figure out how to keep its competitive advantages and increase profitability. Internal Analysis VRINE Model There are several unique resources and capabilities that Zespri possesses, which makes it more competitive than its competitors. Zespri’s products are Zespri Green, Zespri Gold and Zespri Green and Gold, which are all of high quality. Besides, Zespri is a grower-owned business whose strategy includes an integrated supply chain, a premium brand, targeted investment in innovation......

Words: 2978 - Pages: 12

Premium Essay

Case Analysis

...CASE NO.1 I. PAMPANGA CEMENT CORPORATION The government had been pushing the Pampanga cement corporation to switch their product into coal. II. SWOT ANALYSIS: Strength: * Can borrow money to bank (DBP/PNB) * Long term experience in business industry Weakness: * Rivalry in the executive position * Conflict with the employee * Financial problem Opportunities: * borrow money from banks * leader of labor union is compadre of atty. Alcantara Threats: * the labor union case threatened to strike over the issue of a 10% percent increase in wages * the government had been pushing cement companies to switch to coal * quarrel between the owner of the land III. ALTERNATIVE COURSES OF ACTION (A.C.A) * A.C.A #1 Switching to coal for production Advantages: 1.) Financial assistance from the banks 2.) Lower production cost of cement Disadvantages: 1.) High cost of expenses for installing 2.) Increase the company liability Conclusion: I there for conclude as my point of view switching cement to coal is the best way for the company to easily cope up their investment. Even though the installing of coal is in higher cost but in the end, the company will benefit the lower production cost compare to fuel. * A.C.A #2 Do their previous process of production and focus the solution for the internal issues of the company. Advantages: 1.) They can fix their receivable scandals 2.) They can talk about the labor union......

Words: 874 - Pages: 4

Premium Essay

Analysis of the Case of Odwalla

...Customers found that the productions which from Odwalla are not safe, they may stop buying them which may cause the low sales. As another stakeholder in this case, the shareholder of Odwalla should make efficient decision which could get the company out of the trouble. I think what they should do is to recall the product from the stores which they supplied to. Also, providing some safety solutions which would be more effective. Another thing which they could do is to reform the company in terms of company’s regulation, brand name and the slogans which they used in their advertisement previously. By doing these, they would get a both short-term and long-term benefit. If I were the CEO this company, I would definitely recall the product as well. Although e-coli is rare, when it happens it will make bad effects on people with weak immune systems. Deciding to recall the product and make immediate improvement is more important for both sides of us and customers. We should make more good changes on the product which may increase the credibility of our company. It will uphold his fiduciary responsibility to Odwalla’s owners, and also upholds the rights of costomers. Thinking that if the CEO did not decide to recall the product, it may cause many bad influence. There would be a lawsuits waiting for Odwalla and the stock may go down. The CEO acted appropriately and with ethics which may earn the credibility and the stock may go up....

Words: 252 - Pages: 2

Premium Essay

Case Analysis

...SWOT Analysis | What is SWOT Analysis? | Examples of SWOT Analysis SWOT analysis was originally conceived and developed in the 1960s and its basic organising principles have remained largely unchanged in the field of strategic management since that time (Kotler et al., 2013). It is, as Ghazinoory, Abdi and Azadegan-Mehr (2011) comment, a systematic framework which helps managers to develop their business strategies by appraising the internal and external determinants of their organisation’s performance. Internal environmental factors include leadership talent, human resource capabilities, the company’s culture as well as the effectiveness of its policies and procedures. In contrast, external factors include competition, government legislation, changing trends, and social expectations (Johnson, Scholes and Whittington, 2008). The SWOT analysis framework involves analysing the strengths (S) and weaknesses (W) of the business’s internal factors, and the opportunities (O) and threats (T) of its external factors of performance (Ghazinoory, Abdi and Azadegan-Mehr, 2011). Through this analysis, the weaknesses and strengths within a company can correspond to the opportunities and threats in the business environment so that effective strategies can be developed (Helms and Nixon, 2010). It follows from this, therefore, that an organisation can derive an effective strategy by taking advantage of its opportunities by using its strengths and neutralise its threats by minimising the......

Words: 3497 - Pages: 14

Free Essay

Case Analysis

...Case analysis:- Skim the case:-read it twice What is required of me and what is my role? Consultant of AL What is the main issue and why is it important to the organization? Fraud and mismanagement Why has the issue arisen, and why now?because al left the co. in middle to complete his studies When does the issue need to be decided? How should I allocate my time on this case? 2. Read the case closely. How do the exhibits fit the case? Which ones are relevant, and which ones are not? What industry does the organization operate in? mortgage business What is the state of the economy?Economy is doing well. What information do I have on competitive factors that are important to my analysis? What are the key organizational factors? (What is the reporting structure, and what are the organization’s goals and objectives? What principles, rules, or values, if any, are at issue? What are the organization’s planning and control systems? Are there any incentive systems that might affec behaviour? Which business functions are critical to success or failure?) Who are the affected stakeholders (investors, employees, managers, customers, suppliers, and members of the public or community)? What are their interests and what motivates them? Who are the readers of any reports that I might prepare? What decisions will be made based on my report? Notes in the case:- Trusted employees to run the business. AL started the co. in 2002 with $40,000. Initially co. was doing well......

Words: 995 - Pages: 4

Premium Essay

(Case Analysis)

...(Case Analysis) Overview This case analysis is about an employee whose messages are distorted and misunderstood when it reaches the C.E.O’s office. The author of this case analysis sites some alternative courses of action to choose the best way on how to solve the problem. The author also shows the advantages and disadvantages of each alternative courses of action he sited. The best alternative course of action will be recommended by the author. Central Problem When I communicate from the CEO’s Office, my message either becomes distorted or misunderstood by the time it reaches the employees. I suspect sabotage by either the union or middle or lower level managers. Objectives This case analysis wants to solve the problem using the objectives that follows: To find out why messages are incorrectly relayed. To find a better way of communicating with the C.E.O. To determine some alternative courses of action on solving the miscommunication problem. To site some pros and cons of the alternative courses of action. To find the best solution of the problem. Alternative Course of Action Miscommunication is the process wherein a message is related incorrectly which leads to misunderstanding of the people. Proper communication is important specially if the information you want to tell is very important. It will keep the employees well-informed and provides proper orders and instructions in relation with their duties and responsibilities. This case......

Words: 475 - Pages: 2

Premium Essay

Case Analysis

...Week 3: Case Analysis Assignment: Apple Inc. Geraldo Moraes DeVry University BUSN-412 Business Policy Professor Raef Assaf CASE ANALYSIS ASSIGNMENT: APPLE INC. Apple Inc. designs, makes, and markets mobile communication and media gadgets, PCs, convenient advanced music players, and offers a mixed bag of related programming, administrations, peripherals, organizing arrangements, and outsider computerized substance and applications (Dess, G., Lumpkin, G., & Eisner, A. 2012). Its items and administrations incorporate iPhone, iPad, iPod, Mac, iPod, Apple TV, an arrangement of customer and expert programming applications, the iOS and OS X working frameworks, iCloud, and frill, administration and bolster offerings. According to the case study, Apple Computer was established in Mountain View, California, on April 1, 1976, by Steve Jobs and Steve Wozniak. Jobs was the visionary and advertiser, Wozniak was the specialized virtuoso, and A. C. "Mike" Markkula Jr., who had joined the group a while prior, was the businessperson (Dess, G., Lumpkin, G., & Eisner, A. 2012). Employments set the mission of engaging people, one person, one PC, and doing as such with polish of configuration and savage tender loving care. In 1977 the first form of the Apple II turned into the first PC standard individuals could utilize right out of the case, and its moment achievement in the home market brought on a processing upheaval, basically making the PC business. By 1980 Apple was the......

Words: 1988 - Pages: 8

Premium Essay

Case Analysis

... Case Analysis Toyota Case Analysis   I. Viewpoint         For further analysis of this case, Ms. Rivera as a Marketing Manager is responsible to solve the dealing problem.   II. Time Context         In the year 1990’s different problem occurred.   Toyota reduced part defects by 84%. It also reduced the ratio of inventories to sales by 35% versus 6%. III. Objectives   a. To be able to implement the marketing strategy used in the said case.   b. To be able to have a good relation in dealing with consumers needs and wants.   c. To be able to maximize operating performance and financial returns to ensure growth for the company’s future.   d. To be able to classify the strengths, weaknesses, opportunities and threats that the company have.   e. To be able to explain the solutions in the major problem of Toyota.   IV. Statement of the problem         Major:         Competition will arise. Toyota’s has a closest competitor regarding on its consumers – Ford motor vehicles and Mercedes. It is a problem on how they can implement their marketing strategy to stay on top amidst of the consumers demands.         Minor:   1. A reduction on ratio of inventories to sales by 35 percent versus 6 percent. 2. Toyota relied on identical suppliers as of Ford motor vehicles and Mercedes.   3. Easy access on the internet that may cause imitation on each competitor’s latest idea.     V. Areas of Consideration |                                 |Production & operation          ......

Words: 1070 - Pages: 5