Premium Essay

Oberoi Hotel

In: Business and Management

Submitted By precious9999
Words 552
Pages 3
To: Vikram Oberoi, General Manager of Oberoi Hotel Group
From: Venus Wang, Strategy Consultant
Date: November 24, 2015
Re: Oberoi Group Consulting Project

After a carefully review of Oberoi Group operation situation, I identified one issue waiting for immediate solution as one customer was heavily interrupted by train noises therefore cancelled his last nigh stay in Oberoi Vanyalilas resort. In order to meet company’s need for long-term growth, expansion plans are also provided with specified implementation plan.

Paid for $1,000 U. S. dollors, customers expect perfect services without any disappointment.
One way to address the noisy problem is to ask manger on duty to send apology letter and refund three- days stay cost to this customer. It is the most efficiency way to solve this urgent issue, however future customer might confront the noisy interruption repeatedly, potentially damaging company’s reputation of “ zero defect service and unforgettable luxury experiences. Therefore a follow up plan is necessary. Adding up soundproof layer for each tent will permanently solve the problem. Even though the installation procedure might take a longer time and cost company $ 20,000- $30,000 U.S. dollars, from a long term is cost effective as the renovation will firm company competitive advantage in maintaining a consistent industry leading hospitality service.

The other long-term problem arises from the increasing competition of other strong high-ending hotel chains in local Indian market. Company is now actively seeking for international growth opportunities. However based on my analysis, alternative one expanding to the U.S market will be highly challenging for Oberoi Group. The higher purchasing power of Americans could bring extra customer traffics in a long term, but occupation rate might drop to 10%-20% in the…...

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