Nook Color Swop Analysis

In: Computers and Technology

Submitted By fairypoet
Words 1914
Pages 8
Situation you Analysis
Industry Analysis Demographic | The Demographic of e-reader consumers is between the ages of 25-65. The Demographic group ranging from Male and Female although it is shown that most of the dedicated e-reader owners tend to be women. Also their education background varies, since the device can be used for various reasons and not just reading. Study also shows e-reader owners have higher household income than average comparing to the US population. | Ethical Background | As of May 2011, 15% of Hispanic population own an e-reader, followed by 11% of Caucasian and 8% of African American. Consumer who has a college degree and high house-hold income are also more likely to own an e-reader. (Yarter, 2011). Overall, the highest rate of tablet device and e-reader ownership are Hispanic Adult with the house hold income of $75,000 a year. (Yarter, 2011). | Economic | The Nook book has prices, which vary from the Nook first edition that is $119.00 and the Nook Color that is $249.00. The costs of the devices do affect the consumer because the United States is going through financial issues and jobs are limited to some Americans. About 14% of adults response that $199 is the highest price that they would pay for an e-readers without internet access. | Legislative | The Nook has the Android software, which has a licensing agreement with Microsoft. Microsoft is actually suing Barnes and Noble for not having a licensing agreement with Microsoft. Microsoft claims that “the manufacturers of its Nook e-reader…assertion that the Android operating system violates its intellectual property”. There are nearly 6 Patents that Microsoft has against Barnes and Noble with the ereader Nook and its Android software. The case is still pending. | Social Trend | eBook and tablet industry has been blooming for the last 3 years. Printed magazine and newspaper are…...

Similar Documents

The Color Purple Analysis

...Stacy Jackson C. Liegh McInnis ENG 105-09 December 7, 2011 Critical Analysis of Alice Walker’s The Color Purple Alice Walker wrote The Color Purple to give her insight of men, women, love or the lack thereof, physical, mental, and verbal abuse. The men within this book were very powerful. It would be safe to say that the men were as slave owners and the women were treated as slaves. Celie, being the main character of the book, endures every form of abuse from individuals in her life that should have been showing her love. Everyone abused her except her sister Nettie, whom she found herself trying to protect from their father. Celie’s mother abused and cursed her, even while being on her sick bed because her husband, Celie and Nettie’s father, desired to have sex with Celie more than he did with his wife (Celie’s mother). Marriage is a union between a man and a woman although in today’s society in some states it could be man and man or woman and woman. However, within the traditional marriage, the man is said to be the head of the household, especially within the Christian faith. Marriage consists of God, the husband, and then the wife which is how it was intended to be. In this context, historically, the men within a marriage ruled or oppressed the wife. The wife had to do whatever her husband demanded of her. Alice Walker’s The Color Purple explains the marital oppression of women, which included an older widowed man who is given a younger unattractive wife by her......

Words: 3457 - Pages: 14

Colors

...I enjoy color, whether it is my crisp clothes or the blinking light of my alarm clock. Like some grand accomplishment of constructing an Academy Awards outfit, I stare in awe at my closet, my source of pride. “Okay, school-bus yellow is darker than lemon yellow,” I tell myself as I meticulously rearrange my color-coordinated clothes. As I look at my variegated shirt selection, I revel in my need for joyous color and expression. Because, you see, my everyday life is colorless, gray - dark and full of challenges. Catching the bus at 6:35 (nope, no car for me) and helping my mom (single parent at that) cook, budget, and pinch pennies - these are the realities of life. It’s not unfair, but it’s hard nonetheless. I make the best of it in my search for color, my search for illustration, my search for self. Taking a look at my closet, which is essentially a reflection of my chirpy persona, one would notice that I own few solid shirts. That would be boring - the antithesis of everything I represent. I need vibrancy; I need sizzle; I need dimension. Plaids, stripes, and eye-boggling outfits fulfill this yearning. Each color contributes to my message. Although most guys would be frightened to wear one, I’m not afraid to sport a salmon-pink rugby shirt or a rich Tyrian purple T-shirt. Because my father was never around and I didn’t have the whole father-son experience with football and no-girls-allowed playhouses, my colorful world has taken a new hue. So, while the “big game” is......

Words: 453 - Pages: 2

Swop

... http://www.singaporeair.com/en_UK/about-us/ * Brief History of Singapore Airlines * Mission & Vision Statement http://sias.org.sg/index9.php?handler=ir&action=ir_content&ir_content_title_id=36 The above table shows the mission and vision statement of Singapore Airlines.SIA not only focused on their customer service which they have received many awards for their excellent services but they do also focus on Customer safety and Public Image of the organisation. Analysis Analysis * Product Positioning The above table shows different airline company position themselves in the airline industry,Singapore airlines has the highest fares in the airline industry due to their excellent service and awards winning compared to Qatas airline.Another side of the diagram shows all the budget airlines which includes Jetstar,AirAsia and Tiger Airlines. * SWOT Analysis Internal Strength Multiple awards Singapore Airlines (SIA) is known throughout the world for its service excellence. SIA was voted for the best business class award by Skytrax and was also awarded 5 stars by them. In just October 2012 alone, they already won the World Travel Awards for 2012 and Asia’s Leading Airline. This shows SIA’s dedication of not only being in the best in Singapore, they also aim to be the best in Asia, if not the world. (SIA’s award page) Subsidy of the government Being the subsidy of the government, it......

Words: 1957 - Pages: 8

Colors

...My preferred color is blue. This color is known to be spiritual, insightful, patient and accepting. This color has a very nurturing side and is very Intune with other people and what they are feeling instead of what they are saying. I would describe this color as being gifted with connecting with people on a deeper level. Many people that are creative with vivid imaginations are most likely blue. This color is a true romantic and follow their heart. I would say I fit in this color in every aspect of its characteristics. I do everything I can to avoid conflicts. I don’t like to argue or debate at all. I’m very creative and love to talk with people. I have a big circle of friends and I value those relationships as well as the ones with my family. I tend to be the peacemaker in difficult situations. I think Blue has great qualities and a few that can be challenging. For example if you can use the good characteristics such as: empathy, sensitivity, accepting and be sympathetic when talking and listening to people this is an excellent quality to have. I think most people would be more likely to confide in you and ask you for help with issues as you won’t react in a negative, judgmental way to their issues. The negative effects of the color blue is the non-confrontational view. Sometimes there needs to be a debate in order to solve a problem. It’s part of the process to finding a resolution. I see myself learning to accept the debating process however it’s not natural to me at......

Words: 337 - Pages: 2

Color

...emits light. "the lights flickered and changed color" synonyms: hue, shade, tint, tone, coloration More one, or any mixture, of the constituents into which light can be separated in a spectrum or rainbow, sometimes including (loosely) black and white. plural noun: colours "a rich brown color" the use of all colors, not only black, white, and gray, in photography or television. "he has shot the whole film in color" a substance used to give something a particular color. "lip color" synonyms: paint, pigment, colorant, dye, stain, tint, wash More HERALDRY any of the major conventional colors used in coats of arms (gules, vert, sable, azure, purpure), especially as opposed to the metals, furs, and stains. 2. pigmentation of the skin, especially as an indication of someone's race. "discrimination on the basis of color" synonyms: skin coloring, skin tone, coloring; More a group of people considered as being distinguished by skin pigmentation. "all colors and nationalities" rosiness of the complexion, especially as an indication of someone's health. "there was some color back in his face" synonyms: redness, pinkness, rosiness, ruddiness, blush, flush, bloom More 3. vividness of visual appearance resulting from the presence of brightly colored things. "for color, plant groups of winter-flowering pansies" picturesque or exciting features that lend a particularly interesting quality to something. "a town full of color and character" synonyms: vividness, life,......

Words: 520 - Pages: 3

Colors

...and help us discern what colours around us mean. We need to always be aware and looking for colours which can give us clues and messages in this amazing world. Reference: Color Meanings ...... not always what you expect. (2014), Retrieved April 8, 2014, from http://www.color-wheel-artist.com/color-meanings.html Color meanings and their customs. (2014), Retrieved April 8, 2014, from http://clanofdanu.tripod.com/colors.html Color Meanings in Business. (2014), Retrieved April 8, 2014, from http://www.empower-yourself-with-color-psychology.com/color-meanings-in-business.html Color symbolism, color and personality, gemstone color & meaning. (2014), Retrieved April 1, 2014, from http://crystal-cure.com/color-meanings.html Different Colors and Their Meanings. (2014), Retrieved April 1, 2014, from http://www.infojug.com/articles/different-colors-and-their-meanings.html Meaning of Colors. (2014). Retrieved April 8, 2014, from http://www.stgeorgegreenville.org/OurFaith/Icons2/Icon%20Display/PDF%20Documents/Color.pdf. Table of Colours and their Common Associations and Meanings. (2014), Retrieved March 31, 2014, from http://www.picturetapping.com/PTT_Colour_Chart.pdf Understanding the Meaning of Colors in Color Psychology. (2014). Retrieved March 31, 2014, from http://www.empower-yourself-with-color-psychology.com/meaning-of-colors.html. Communication. Research Paper The Power of Colours and their Meanings. Dhakshani Dharmadeva (2614) Hishani Raveendran......

Words: 2318 - Pages: 10

Color Blind or Color Brave

...Color Blind or Color Brave? Carrie Rawdan SS236-05 Professor Burnett February, 24th, 2015 The story of Mellody Hobson “Color blind or Color brave” is a powerful speech about the reality of current day racism. She choose to share her brilliant ideas and life experiences by giving a speech on TED. Her stories of racism and her triumph of becoming one of two black woman running a fortune 500 company are intriguing. Mellody Hobson delivers a powerful speech that touches the heart and encourages the mind to decide if we are Color blind or Color brave”. “TED began in 1984 as a conference where Technology, Entertainment and Design converged, and today covers almost all topics — from science to business to global issues — in more than 100 languages” (TED, 2014). This is an amazing opportunity for people to share their views, life experience, and intelligence in a global community setting. Mellody Hobson, the chairwoman for DreamWorks, started her speech on TED with a full audience. She spoke of a story supporting a friend at a predominantly white meeting and was mistaken for the kitchen help. “This experience made her ask herself and friend, is this a good enough reason why we need more racial diversity in the U.S Senate” (Hobson Mellody, 2014)? The daughter of a single mother and five other siblings, Mellody said she was taught at a very young age the realness of the world from her mother. One day after a birthday party, Mellody’s mother did not ask the normal......

Words: 621 - Pages: 3

Powerless Colors an Analysis of Sherman Alexie’s “the Lone Ranger and Tonto Fistfight in Heaven” and Langston Hughes’ “on the Road”

...Brandi Charlot March 8, 2015 Introduction to Literature Powerless Colors An Analysis of Sherman Alexie’s “The Lone Ranger and Tonto Fistfight in Heaven” and Langston Hughes’ “On the Road” Alice Walker stated, “the most common way people give up their power is by thinking they don’t have any.” Power is a mental attribute. Many people put boundaries around themselves. These self-imposed boundaries result in anguish, despair, pity, and ultimately a sense of powerlessness. Sometimes these boundaries are not only self-imposed, but society-imposed. The protagonists in Sherman Alexie’s “The Lone Ranger and Tonto Fistfight in Heaven” and Langston Hughes’ “One the Road both suffer through a state of powerlessness imposed on them by a racial prejudice society. This state of powerlessness provides both a physical and mental effect upon the protagonists. Victor, the protagonist in “The Long Ranger,” is a Native-American man that lives in Seattle, Washington. He lives with his girlfriend (who is a white woman) and drinks frequently. He is unemployed and eventually moves back to his reservation. Sargeant, the protagonist in “On the Road,” is a Black-American man. He is unemployed and looks for salvation at a church. The church refuses his pleas. He acts in rage, and subsequently, he is arrested and jailed. Racism in America has a long-standing tradition from the “March of Tears” to “Bloody Sunday.” Racism is “the belief that all members of each race possess......

Words: 910 - Pages: 4

Color Blindness

...Color Blindness Color blindness also known as color deficiency is a vision problem when you have difficulty distinguishing certain colors, such as blue, yellow, red and green because your eyes did not make all the pigments needed for color vision. If one pigment is missing, the eye might have trouble seeing certain colors. A pigment is a material that changes the color of reflected or transmitted light as the result of wavelength-selective absorption. (1) There are three different types of color blindness disorders. 1. Trichromat; meaning you can discriminate among colors of the visible spectrum and have normal color vision 2. Monochromats; which are totally color blinded sensitive to lightness and darkness 3. Dichromats; who are partially color blinded (Rathus 82). Color blindness is a sex-linked trait that is caused by a recessive gene. Roughly 8% of men and 0.5% of women are affected. (3) Men are more likely to be color blinded than women. Why? Because the genes for the red and green color receptors are located on the X chromosome of which males have only one and females have two. (2) Being color blind in not debilitating in fact there are many famous and success individuals who are color blind. For example Bill Clinton our 42nd President has a color vision deficiency that he inherited from his parents. He needs a special light in order to determine the color of a certain object. He also has difficulty when it comes to signals from individual colored lights, so he......

Words: 349 - Pages: 2

Colors

...Digitisation\2nd Semester 2015\GSL\GSL-Knowledge-check-MCQ_15b.docx DTP: Mira 1st set 15b 10-07-15 KNOWLEDGE CHECKS: MULTIPLE CHOICE QUESTIONS AND SOLUTIONS | 3 Question 2.4 Which of the following circumstances are most likely to increase the threat of new entrants? Select which two options are correct. A B C D Brand loyalty has decreased in recent years. Supplier power has increased due to a shortage of key components. Existing competitors have dramatically increased their spending on advertising. The industry growth rate has increased by between eight and 10 per cent a year for each of the past five years. Question 2.5 Which one of the following alternatives provides the best reason why competitor analysis is important to perform? A B C D You can determine what your competitors are doing well and copy it. Competitive intelligence may reveal industry trends you may have missed. A general understanding of competitors is needed for most organisations. Customers have a choice who they purchase from, so you should understand what else they can buy. Module 3 Question 3.1 The intent of the balanced scorecard approach is to A B C D measure performance based on non-financial data. assist the company evaluate its strategic alternatives. measure performance in several areas simultaneously. eliminate financial controls as measures of company performance. Question 3.2 A low-cost generic strategy is best described......

Words: 11020 - Pages: 45

Color Psychology

...Research Paper Color Psychology Paper Research Question: How does color affect one’s mood? Review of Literature: Colors may just seem simple and unimportant, but they affect our daily lives more than we may know. If someone is feeling angry, it could just be because they’re angry, or it could be perhaps that they are surrounded by or looking at the color red. That’s right! People’s moods can change just because they are looking at different colors! There are many theories on how just a simple color can change one’s whole mood. According to Johnson (2007), color does affect mood by producing certain chemicals and stimulating different feelings such as hunger. For example, blue can make one feel calm because it releases calming chemicals, and red can make one hungry because it is an appetite stimulant. Yellow can make one feel irritated, and it is a fact that people lose their temper most in yellow rooms. However, pink is tranquilizing and can make one feel weak. In conclusion, Johnson says that depending on the color, one’s body can do things (like producing chemicals) that cause a certain emotional reaction (mad, sad, etc.). Another idea, by Smith (2007), is that the effect color produces is based on what one’s body does in response. For example, yellow is mentally stimulating, and activates memory, whereas red increases confidence. Also, brown can make a person feel orderly and stable, while a dark blue can make one feel sad. Therefore, Smith says that different colors......

Words: 1436 - Pages: 6

Color Blindeness

...olVirtual Genetics Lab: The Inheritance of Color Blindness Worksheet Learning Goal: To explore the inheritance pattern of color blindness in humans. Prerequisite Knowledge: Before beginning this lab, you should be familiar with these concepts: * the definition of sex-linked genes, and examples of sex-linked genes in humans and other organisms * how the inheritance pattern of sex-linked genes differs from that of autosomal genes * the use of Punnett squares to understand patterns of inheritance Introduction: The gene that codes for red-green color blindness, the most common form of color blindness in humans, is found on the X chromosome. One in 12 males is color blind. In females, however, color blindness affects only about 1 in 200. Why is there such a difference? In this lab activity, you will act as a genetic counselor and help parents determine their likelihood of having color-blind children. You will also use this information to understand why males are more likely than females to be color blind. Part A Couple 1 comes into your office. The husband has normal vision; the wife is heterozygous for the color-blindness allele. Enter the Virtual Genetics Lab Room by clicking the button. Then, follow the Lab Procedure. Lab Procedure 1. Make sure that Human is chosen from the Species Selector and that Color Blindness is selected from the menu of traits. 2. In the Set Alleles box, set the parents’ alleles according to the information about......

Words: 1067 - Pages: 5

Color Phenomenology

...Color Relationalism and Color Phenomenology∗ Jonathan Cohen† Color relationalism is the view that colors are constituted in terms of relations between subjects and objects. The most historically important form of color relationalism is the classic dispositionalist view according to which, for example, red is the disposition to look red to standard observers in standard conditions (mutatis mutandis for other colors).1 However, it has become increasingly apparent in recent years that a commitment to the relationality of colors bears interest that goes beyond dispositionalism (Cohen, 2004; Matthen, 1999, 2001, 2005; Thompson, 1995).2 Accordingly, it is an important project for those interested in the metaphysics of color to sort through and assess different forms of color relationalism. There is, however, a powerful and general cluster of objections that has been thought by many to amount to a decisive refutation of any and all forms of color relationalism. Although this idea has been developed in a number of ways, the basic thought is that relationalism — qua theory of color — is at odds with the manifest evidence of color phenomenology, and that this clash between theory and data should be resolved by giving up the theory.3 ∗ The material in this paper overlaps with parts of chapter 6 of my forthcoming book, The Red and the Real: An Essay on Color Ontology. I am grateful to members of the audience at SPAWN, where a version of this paper was presented, and particularly to......

Words: 9873 - Pages: 40

The Color of Fear

...The film shown in class, The Color of Fear, featured a focus group of men representing multicultural America, who held an open and often frank discussion of racial issues in the United States. Among the many topics and issues mentioned included the notion of White over Black, or persons of color. Closely related to this is White Supremacy and White Privilege. Other things mentioned by the participants include: being invisible, disregarded, ignored, that minorities held themselves back from progress, and color-blindness to name but a few.    In the interest of previewing the content of this course, what was it about the film that got your initial attention, revealed something new in the discussion of race and racism, or made you think closer about everyday events in your personal experience? Reflecting back on the movie and the end of the quarter and all the things I have learned through out, the part of the film that got my initial attention was David. To me he summed up the saying “ignorance is bliss”. He seemed to come from a world where in his mind, equal opportunity was everywhere and he felt very strong about the best person for the job should be the one that gets it based on qualifications not skin color. In actuality, the world outside his own small town was quite the opposite. Minorities that he would consider a friend and look at the same as he would a white person where getting treated bad in some cases and would have to deal with the “white man” always trying......

Words: 329 - Pages: 2

China Color Tv Market Analysis

...homogenization of color TVs become increasingly serious shortcomings of the traditional marketing channels emerge and accept the challenge, which requires color TV enterprises must begin marketing channel Marketing channel structure and function in areas such as channel improvements and options channel mode. This paper reviews the Marketing channels of China's color TV enterprises the change process, analyze the reasons for change the channel and proposed channel Marketing channel strategy for a Time of Change home appliances.         [Keywords:] change color TV industry Marketing channels                    One of China's color TV industry, the changing course of Marketing channels         1.1 The reform and opening up previously         Before the reform and opening up of China's color TV has not yet formed a complete industry, although a few companies able to produce black and white TV, but because of restrictions on people's living standards, only a very small number of urban households and even the 'privilege' home in order to spend household appliances, color TVs for the rural households is going to happen.                  During this period the basic characteristics of China's household electrical appliance is inadequate supply, color TV manufacturers in the market has the absolute right to speak. At this point, China is still in the planned economy era, the latter part of the planned economy to market economy, the gradual transition period, sales of......

Words: 1507 - Pages: 7