English and Literature
Submitted By nhavtn
Competition In Energy drInks Sports drInks And vitamIn Enhanced Beverages Essays and Term Papers
1. What are the strategically relevant components of the global and U.S. beverage industry macro-environment? How do the economic characteristics of the alternative beverage segment of the industry differ from that of other beverage categories? Explain.
About the market size, The worldwide total market for beverages in 2009 was $1,581.7 billion. The sales of beverages in the U.S. during 2009 totaled nearly 28,859 billion gallons, with carbonated soft drinks accounting for 48.2 percent of industry sales and bottle water making up 29.2 percent of industry sales. Sports drinks, flavored or enhanced water, and energy drinks made up 4.0 percent, 1.6 percent, and 1.2 percent of industry sales, respectively, in 2009. The global market for alternative beverages in 2009 was $40.2 billion (12.7 billion liters), while the value of the U.S market for alternative beverages stood at $17 billion (4.2 billion liters) in 2009. The market for alternative beverages in the Asia-Pacific region in 2009 was $12.7 billion (6.2 billion liters) and the European market size in 2009 was $9.1 billion (1.6 billion liters).
About the market growth rate, The dollar value of the global beverage industry had grown at a 2.6 percent compounded annual growth rate between 2005 and 2009 and was forecasted to grow at a 2.3 percent annual rate between 2010 and 2014.The dollar value of the global market for alternative beverages grew at a 9.8 percent annual rate between 2005 and 2009, but was expected to slow to a 5.7 percent annual rate between 2010 and 2014.The U.S. had the strongest growth internationally in alternative beverage sales with an annual growth rate of 16.6 percent between 2005 and 2009 and a forecasted growth rate of 6.7 percent between 2010 and 2014. Europe and Asia-Pacific grew at annual…...