Premium Essay


In: Business and Management

Submitted By sagvic
Words 2097
Pages 9
Current performance and strategy
Overview of current strategy, structure and performance
Coral Divers Resort, located in a small but quiet island, has been a safe and knowledgeable scuba diving resort with solid reputation over the past ten years. Its current strategy is to provide not only a wonderful place for diving, but an ideal beachfront location. For ten years’ operations, Coral Divers’ annual revenues are as high as $554,000. However, situations get worse reflected directly by continually declining revenues.
Critical issues, key decisions, opportunities and challenges
The biggest issue for Coral Divers is the lack of specialized features to distinguish itself from the competition. From Greywell’s perspective, Coral Divers has not provided any different services in aspect of diving or resort.
Accordingly, Greywell has proposed three main choices to improve the current dilemma. As families are a growing market segment, engaging in family diving vacations would be a feasible solution, with the aid of Rascals in Parades; a travel company specialized in family diving vacations. Another potential strategy is to develop adventure diving. Although associated with threats that other resorts in the Bahamas also offer adventure-oriented dives, Coral Divers Resort enjoys natural underwater attractions such as Shark Wall and Shark Buoy, which are popular and close to Coral Divers. The final option is to leave New Province and relocate elsewhere. But he is still wondering whether it is worth to give up his company lasted for ten years
Situation analysis
External analysis
Broad environment
Coral Divers Resort is located in the southwest side of the New Providence Island, where tourism is well known, especially in Nassau. Nassau, as the capital of the Bahamas, owns largest population and most developed tourist infrastructure. The popularity of Nassau attracts…...

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