Nike Swot

In: Business and Management

Submitted By linzi129
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SWOT Analysis
Lindsay Hartman
Indiana Wesleyan University
MGT-541
[ February 27, 2012 ]
Dr. Janis McFaul

SWOT Analysis Nike is a supplier of athletic apparel and footwear. The company sells its products on various platforms including retail stores, Nike owned retail stores, via the internet and other various independent distributors in over 170 countries (NIKE Inc. 2012). The company also sells licensed college and pro teams gear and apparel. The mission of the company is “To bring inspiration and innovation to every athlete in the world” (Nike website 2011). Nike is a household name throughout most of the world. The company has celebrity athletes from nearly every sport wearing their gear and promoting their products. It is also one of the most recognized companies in the world.
Strengths
Nike is a company that has withstood the test of time. It could not have done so without some of its strong points throughout the company. The strong market share due to brand recognition had a great deal to do with Nike’s success (Datamonitor, 2011). Their innovative stance and ever expanding product lines have pushed Nike to the forefront of the athletic wear market. You don’t have to go too far to see the Nike swoosh or the “Just do it” tag line on any athlete, professional or otherwise. In addition, the proficient technical advancement in products developed Nike's aggressive benefit and brand recognition (Datamonitor, 2011). Nike is a company that understands the necessity of staying on the cutting edge of technology and the advancement through innovation and counsel by athletes and their counterparts as well as physicians who specialize in athletic needs. Nike also has kept manufacturing costs low and has also been able to distribute their products to a variety of vendors and retailers (Datamonitor, 2011). Most of Nike’s manufacturing plants are in the Asian…...

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