New Product Developement

In: Business and Management

Submitted By khalidzaffar
Words 783
Pages 4
Executive Summary

This project is about new product development by XYZ company. XYZ company has been very innovative in making new products. This company uses Tetra pack packaging for its products. The new product develop by XYZ company is Pine apple juice named as “Vitomax”.

We have made a Marketting mix strategy for our product. We have devided market into different markets and decided to target young students of colleges and universities that belong to Middle class family.

We have paid special attention to the packaging , colour , and price of Vitomax. We have decided to place the product in all markets of Khyber pakhtoonkhwa specially in universities and college’s canteens.

We will promote our product through electronic media , print medeia , internet and cable network. We have also conducted a survey to know peoples preferences.

Product:

XYZ company is launching a new Pine apple juice in the market named as “ Vitomax”

Brand Name:

Vitomax

Slogan:

Refresh life with Vitomax

Picture: ??????

Purpose:

The purpose of launching Vitomax is to give people a new taste. As peoples are drinking almost every juice available in the market. We want to provide people a fresh juice with important ingredients required to be healty. Vitomax has all these qualities.

Product Related Attributes:

Some of the features of Vitomax are:

1) It is good for health.

2) Provides calcium.

3) Provides vitamins.

4) Excellent in taste.

5) Beneficial for kidneys.

6) Give freshness.

Marketting Mix strategy:

Marketting segmentation is performed on the basis of

1) Age

2) Gender

3) Income

4) Occupation

5) Education

6) Life style

7) Personality

Targetting:

We will…...

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