Networks, Telecommunications, and Wireless Computing Making Business Decisions 1: M-Coupons

In: Other Topics

Submitted By bookworm44
Words 2680
Pages 11
Anthony McKenzie
CIS 500 Information Systems for Decision Making
Part 2
Prof Vincent Ossisek

Part 3: Networks, Telecommunications, and Wireless Computing Making Business Decisions 1: M-Coupons

The purpose of this paper is to discuss how technology can help the Broadway Café to strive in this technological society. During the years, technology has made some miraculous technological contributions to society. Currently, the latest technological breakthrough that has been introduced to this country is called mobile couponing. Mobile couponing is a computer generated paperless coupon that is forwarded to individuals through a technological device (What is mobile couponing, n.d.). Many businesses are deciding on using the new method of technology as part of their marketing campaign. When businesses are texting information to their customers this information goes straight to either a loyalty card, or to their cell phone. This is a great benefit to business because it’s helping to cut down on the use of some much paper. Also, those businesses that are sending these coupons to their customers this will help cut down on scanning a lot of coupons that the customer has brought in. Customers are able to get through checkout counter quicker and with ease. Third reason retailers are choosing to send their customers these mobile coupons so that it will make their shopping trip stress free, and customers will never have to worry about forgetting their coupons because it’s already on their customer cards (What is mobile couponing, n.d.). Unlike the regular traditional paper coupon, and the mobile coupons they are not the same. What makes these coupons different from each are: Mobile coupons are less expensive, but yet effective. Text message coupons are less expensive to send compared to the traditional coupons.…...

Similar Documents

Network, Telecommunications, and Wireless Computing

...Network, Telecommunications, and wireless computing When we think about marketing, we must consider internet and mobile marketing. Most of young generation has the latest mobile technology, such as laptop, IPhone or blackberries.. Telecommunication system enables transmissions of data over public or private network…business can benefit from today’s modern network infrastructures that provide reliable global reach to employees and customers (Baltzan & Phillips 2007). Mobile marketing is very important because of millions of people around the world exchanging text message or use multi-media service to each other. By utilizing the popularity of text message or mobile coupon, we can convince mobile user customers to switch to our product. The café needs to use mobile technology to extend its marketing by offering mobile coupons its customers. Mobile coupons allow café customers to get instant redemption coupons on their cell phone. As customer walk past the café (or within a 25 foot radius of the café) a coupon for a dollar off a latte or a 15% off discount on an order will be sent to customer’s mobile device. (Cohension Case). Customers can simply bring their cell phones to the café to redeem the coupon electronically. M- coupon is much better than traditional paper coupons for many reasons. First of all, it provides great convenience to customers. Customers do not have to worry about cutting the paper coupon from newspapers or magazine to carry with them for future use.......

Words: 1105 - Pages: 5

Enhance Telecommunications Network Through Cloud Computing

...Enhance Telecommunications Network Through Cloud Computing Calvin D. Ritter University of Maryland University College Asia Metric Machine Parts and Supplies Corporation (MMPS) has experienced great success over the years. They have seen their company grow from just one location and a few local customers to the worldwide supplier they are today. However, there telecommunications network can’t handle the new demanded workload. It experiences frequent crashes, that results in customer service and email interruptions that cost the company a great deal of money. The company is not pleased with this problem. The continued aggravating problem and lack of acknowledgment of the problem by the outsourced telecommunications network managers, has led the company to look for a better network solution. The companies Chief Information Officer (CIO) has given some of the key requirements the company is looking for in the new network solution. The requirements he gave to the executive board are Availability, Reliability, Scalability, Security, Flexibility, Performance, Manageability, and Economic efficiency. The CIO has meet with MMPS executive board to discuss some of the key features they would love to see the new network solution handle. After the meeting, they would love the new system to be more reliable, have more security, and be more scalable, but want the system to be less expensive than the externally managed network already in place. The CIO has reassured the......

Words: 1038 - Pages: 5

Telecommunications and Networks

...Lecture 6 Telecommunications And Networks Learning Objectives Understand the concept of a network. Apply Metcalfe’s law in understanding the value of a network. Identify major developments and trends in the industries, technologies, and business applications of telecommunications and Internet technologies. Provide examples of the business value of Internet, intranet, and extranet applications. Learning Objectives Identify the basic components, functions, and types of telecommunications networks used in business. Explain the functions of major components of telecommunications network hardware, software, media, and services. Explain the concept of client/server networking. Understand the two forms of peer-to-peer networking. Learning Objectives Explain the difference between digital and analog signals. Identify the various transmission media and topologies used in telecommunications networks. Understand the fundamentals of wireless network technologies. Explain the concepts behind TCP/IP. Understand the seven layers of the OSI network model. Reference Introduction To Information Systems, 16th Edition, Marakas & O’Brien, The McGraw-Hill Company, Inc. The Networked Enterprise Networking The Organization Telecommunications and network technologies are internetworking and revolutionizing business and society. The Internet, the Web, and intranets and extranets are networking business process and employees together; and connecting them to their customers,......

Words: 5527 - Pages: 23

Business Decision Making

...National Diploma (HND) in Business | Business Decision Makingby Edina TosokiTutor: Rahaman Hasan | | LETTER OF TRANSMITTAL 29th of November 2013 Dear Mr. Rahaman Hasan, Enclosed is a formal report for your attention on the subject of Kellogg’s case analysis as per requested in September 2013 to analyze the market response to Kellogg’s products in the UK compared to the historical data of response in India focusing on the failed launch. This report includes introduction, literature, methodology, findings and analysis and finally a conclusion and recommendation section to make clear each step of the process. All data that we collected, organized and analyzed have been presented in charts and graphs for the better understanding, then a final presentation was produced to communicate the whole process through visualization. The workload that this formal report has been based on was assigned both to small groups as well joint class work, however this particular report mainly based on my individual input. During the whole preparation of this report I have tried to stay objective and record accurate information as to the best of my knowledge. Some sections of this report may reflect my own conclusions, suggestions and justifications relating to the subject. Thank you for your time reading, marking my report and giving the opportunity to learn and develop new skills by your guidance. Yours sincerely, Edina Tosoki CONTENTS CHAPTER......

Words: 5712 - Pages: 23

Business Decision Making

...5 HND Diploma in Business | Unit 6: Business Decision Making - Resit - Level :5 | Student name and ID number | Assessor name | | Mohit Kumar Pun | Date issued | Completion date | Submitted on | 1st August 2014 | 5thSeptember 2014 before midday | | | | Assignment title | Crossrail - Business Decision Making | ------------------------------------------------- ------------------------------------------------- Learning Outcome | Learning Outcome | AC | In this assessment you will have the opportunity to present evidence that shows you are able to: | Task no. | Evidence(page no) | LO1 | Be able to use a variety of sources for the collection of data, both primary and secondary | 1.1 | Create a plan for the collection of primary and secondary data for a given business problem | | | | | 1.2 | Present the survey methodology and sampling frame used | | | | | 1.3 | Design a questionnaire for a given business problem | | | LO2 | Understand a range of techniques to analyse data effectively for businesspurposes | 2.1 | Create information for decision making by summarising data using representative values | | | | | 2.2 | Analyse the results to draw valid conclusions in a business context | | | | | 2.3 | Analyse data using measures of dispersion to inform a given business scenario | | | | | 2.4 | Explain how quartiles, percentiles and the correlation coefficient are used to draw useful conclusions in a business context | | | ...

Words: 2084 - Pages: 9

Networks, Telecommunication

...Networks, Telecommunications, and Wireless Computing Businesses around the world are moving to network infrastructure solutions that allow greater choice in how they go to market-solutions with global reach. (Baltzan & Phillips, 2009, p. 239) For the Broadway café to move into the 21st century it should include latest technologies in marketing and make significant efforts to include mobile marketing strategies. Companies worldwide are going mobile to increase productivity, speed delivery to market, and reduce operating costs. (Baltzan & Phillips, 2009) To gain the competitive advantage, more and more retailers are turning to mobile application to enhance worker productivity, operational efficiencies, and anytime, anywhere customer service (Baltzan & Phillips, 2009, pages 248,249) The newest channel for direct marketing is mobile direct marketing. It is a communication channel that provides marketers and consumers with opportunities for much greater interaction and individualization. (Kondo, Shen & Shahriar, 2008) The Mobile phone is a highly used and reachable medium; this makes it a potential channel to reach to the prospective consumers. Today everyone owns smartphones to 4G handsets. Broadway café plans to introduce M coupons to its customers. Mobile coupons are digital coupons sent to a mobile device such as a mobile phone, smart phone, or personal digital assistant. They can carry messages including text, pictures, audio, and, more recently, even videos. The...

Words: 1893 - Pages: 8

Business Decision Making

...|BANKING ACADEMY OF VIETNAM | |BTEC HND IN BUSINESS (ACCOUNTING) | | | |ASSIGNMENT COVER SHEET | |NAME OF STUDENT | | |REGISTRATION NO. | | |UNIT TITLE |Unit 6: Business Decision Making | |ASSIGNMENT TITLE |Data Analysis for Decision Making | |ASSIGNMENT NO |2 of 2 | |NAME OF ASSESSOR |MBA Le Thu Hanh | |SUBMISSION DEADLINE | ...

Words: 1303 - Pages: 6

Business Decision Making

...ASSESSMENT COVER SHEET DECEMBER SUBMISSION Unit Number and TitleAssessment TitleCourse TitleAssessment Code | Unit 6: Business Decision Making – Level 5Business Decision MakingHND Business HNDBUS-Unit 6/Business Decision Making/Oct2013 | Hand Out Date | 11th October 2013 | Hand In Date | 21st December 2013 | Lecturer(s) | Mohit Pun Dhan ChooramunGidraph Michuki | Internal Verifier | Jonathan Cartmell | Sources of information | 1. Course notes / Slides / Activities / Handouts 2. Recommended learning textbooks * BPP Business Essential Business Decision Making ISBN:9781445368238 * Newbold, P. et al – Statistics for Business and Economics (Pearson Education,2009) ISBN: 9780135072486 * Day, A. – Mastering Financial Mathematics with Excel: A Practical Guide for Business Calculations (Financial Times/Prentice Hall, 2005) ISBN:9780273688662 * Beynon-Davies, P. – Business Information Systems (Palgrave Macmillan, 2009)ISBN: 9780230203686 | To be filled by the student THIS IS MY FINAL SUBMISSION (Delete if necessary) Student Name | Grace Phanzu | Lecturer | Shafqat Abbas | Student ID | H1309351 | Group(e.g. BDM019) | Luton | Assessment Requirements * An electronic copy of your assessment must be fully uploaded by the deadline date and time. * You must submit one single PDF or MS Office Word document. Any relevant images or screenshots must be included within the same MS Office Word or PDF document. * The last version you upload will be the one that is......

Words: 4679 - Pages: 19

Business Decision Making Process

...East end Computing & Business College Assignment Title: Unit-6: Business Decision Making Submitted To Submitted By Name: Id: Date of Submission: Table of Contents Introduction 4 Assignment One 4 Q1. A plan for the collection of primary and secondary data for the above scenario 4 Q2. Present the survey methodology and sampling frame used 5 Q3. Design a questionnaire to know the opinion of students and staff on the matter 5 Q4. Create information for decision making by summarizing data using representative values 7 Q5. Analyze the results to draw valid conclusions in the above scenario 9 Q6. Produce graphs using spreadsheets and draw valid conclusions based on the information derived from the survey 10 Q7. Create trend lines in spreadsheet graphs to assist in forecasting so that the college management can forecast what they need to spend in the future 12 Q8. Prepare a business presentation using Microsoft PowerPoint and give a presentation to disseminate information effectively on your findings 12 Q9. Produce a formal business report 12 Assignment Two 13 Q1.a) A frequency table with a class interval of 5 13 Q1.b) Calculation of mean, variance and standard deviation 14 Q1.c) Score corresponds to 50% percentile 17 Q1.d) Calculation of the location of third quartile 17 Q2. Calculation of the Karl Pearson’s co-efficient of correlation between monthly income (in hundreds of pounds) and monthly telephone bills (in......

Words: 3515 - Pages: 15

Business Decision Making

...conclusions based on the information derived. Create trend lines in spread sheet graphs to assist in forecasting for specified business information 3 3.3 Prepare a business presentation using suitable software and techniques to disseminate information effectively. 11 3.4 Produce a formal business report 12 4.1 Use appropriate information processing tools 17 4.2 Prepare a project plan for an activity and determine the critical path 20 4.3 Use financial tools for decision-making 22 Conclusion 26 Introduction In order to enhance the competitive advantages of Highlands Coffee in Ho Chi Minh City over other competitors, the report will show some information that might help the company find out appropriate strategy to maintain their position in market. At the first task is the forecasting technique, which shows various way to calculate the actual sales of the bank in the future, and then show the formal report for the Sales director. In the next task in the reports, there is the information processing tools which shows the decision level and information types in each department and the recommendation for the software for each part of department. In the third task, the project planning have been show the way to prepare the schedule the number of employee should have in this project. In the last task, it is the evaluation of two projects – “Project 1” and “Project 2”. The calculation and recommendation of the suitable project are provide in the end of the......

Words: 4198 - Pages: 17

Business Decision Making

...Higher Diploma in Business Management BUSINESS DECISION MAKING Unit 6: Outcome 1: Outcome 2: Outcome 3: Outcome 4: Business Decision Making Be able to use a variety of sources for the collection of data, both primary and secondary Understand a range of techniques to analyse data effectively for business purposes Be able to produce information in appropriate formats for decision making in an organisational context Be able to use software generated information to make decisions in an organisation Your assignment consists of two tasks for you to complete. Task 1 will include two parts. Part 1 is scenario based and asks you to prepare a professional report based on your market findings. In Part 2 of the Task 1 you will need to discuss various Management Information Systems (MIS). Task 2 will be based on three time-constrained activities (TCAs). TASK 1, Part 1 – Individual business report Submission date: 21 May 2015 Scenario: Grocery Ltd In business, good decision making requires effective use of information. A Sales Director of Grocery Ltd, the recently established mass retail business in Dubai, seeks information on the grocery market in Dubai in order to make several important business decisions. He appointed you as his consultant to analyse relevant market data/ information and deliver a professional report based on your findings. Grocery Ltd operate several grocery stores in Dubai; all stores were established four years ago. During the past...

Words: 1394 - Pages: 6

Business Decision Making

...Report on Business Decision Making ( Prity) INTRODUCTION Because of the globalization everyone can do business wherever find profitable place or location, for technological development it become easier and accessible to do business one corner from another corner of the world. Although there is lots or benefits for technological advancement, for operating every business in every place there are some problem also. So for effective business organization should plan for their project. For market research, Abacus Research and Analytics (ARA) a research institute, this institute is going to do a research on consumer behaviors and attitudes towards Food Discount in Retailing by Wm Morrison in Greater London for providing the customer better services. This research will help the organization to take correct and concrete decision for the improvement of customer service for customer satisfaction. Amicus company ltd., Royal company ltd., and . Every company has some problem to operate business although these companies located in good places. These companies want to acquire customer satisfaction by improving customer services. So for better improvement in customer services, Abacus Research and Analytics (ARA) is doing a research for taking correct decision. Abacus Research and Analytics (ARA) collect their information from primary and secondary sources which are authentic as well as accurate, and necessary tools which are relevant to this research used to analysis and calculating......

Words: 4134 - Pages: 17

Telecommunications and Networks

...I. Definition of the subject Telecommunications technology is defined as physical devices and software that links various pieces of hardware and transfers data from one physical location to another. Computer networks consist of two or more connected computers that carry information across a wired or wireless technology. The basic hardware needed for the network to operate is a router which directs traffic to different computers and a network card which allows the computers to communicate. These networks include computers, internet services and communication tools which include cell phones, video conferencing, and email. The internet includes the World Wide Web, chat, email, and voice over internet protocol (VoIP), unified communications, and virtual private networks (VPN). Definitions of each term are defined below. • World Wide Web is the most popular internet service. • Chat allows individuals to “talk” live holding and interactive conversation. • Email allows messages to be exchanged from person to person within seconds. It is faster and less expensive than any other delivery method such as the postal or overnight delivery services. • Voice over Internet Protocol (VoIP) allows users to send calls using broadband internet. It allows users to avoid long distance and toll charges normally charged by local companies. “VoIP can reduce communication and network management costs by 20 to 30 percent.” (Laudon, 2010, p. 269) • Unified communications......

Words: 1432 - Pages: 6

Cis500: Making Business Decisions I

...CIS 500 Making Business Decisions I: Networks and Telecom As stated in the business dilemma, m-coupons have higher redemption rates than either paper or e-coupons because they are not forgotten. Very few people leave their cell phones at home when they leave the house. Therefore, it is virtually impossible to leave your coupon home. In addition to being easier to redeem, they are also substantially cheaper to send than traditional coupons for the company. The average paper coupon can cost anywhere from 0.25 to 0.40 per mailed coupon. Based on the price point and the effectiveness of redemption, m-coupons are more beneficial to a company than traditional coupons. The downside of the mobile marketing and m-coupons is that at times people may view it as spam, and since spam is regarded very negatively, the café would not want that perception amongst its customers or potential customers. Also, text messages could cost receiver money if they don’t have an unlimited plan. There are very few people who are willing to pay for coupons. The privacy issues involved with mobile marketing and m-coupons deal with the unwanted spam associated with m-coupons. Service providers’ needs to have customers sign up for the promotions and coupons in order for there to be no privacy complaints. Another factor to take into account is the age of the consumer. There are more eight to ten year olds with mobile phones today, and they don’t have the legal right to consent to receive the...

Words: 438 - Pages: 2

Network

... Networks, Telecommunications, and Wireless Computing | | | Telecommunication systems enable the transmission of data over public or private networks. A network is a communications, data exchange, and resource-sharing system created by linking two or more computers and establishing standards, or protocols, so that they can work together. Telecommunication systems and networks are traditionally complicated and historically ineffi cient. However, businesses can benefi t from today’s modern network infrastructures that provide reliable global reach to employees and customers. Businesses around the world are moving to network infrastructure solutions that allow greater choice in how they go to market—solutions with global reach. These alternatives include wireless, voice-over internet protocol (VoIP), and radio-frequency identification (RFID). | | | | | Knowledge Areas | Business Dilemma | | | Business Dilemma Personal sensing devices are becoming more commonplace in everyday life. Unfortunately, radio transmissions from these devices can create unexpected privacy concerns if not carefully designed. We demonstrate these issues with a widely-available commercial product, the Nike+iPod Sport Kit, which contains a sensor that users put in one of their shoes and a receiver that users attach to their iPod Nanos. Students and researchers from the University of Washington found out that the transmitter in a sneaker can be read up to 60 feet away. Through the use of......

Words: 2881 - Pages: 12