Nestle Analysis

In: Computers and Technology

Submitted By rego28855
Words 670
Pages 3
BUS 690: SEMINAR IN BUSINESS POLICY AND STRATEGIC MANANGMENT
INSTRUCTOR: DAVID HOVER
STUDENT ID: 912459696
SEPTEMBER 29, 2015

The word’s largest food company in sales (2010), Nestlé, was able to differentiate their products continuously by becoming the leading nutrition, health and wellness (NHW) company in the world guided mainly by product improvement, and mergers and acquisitions (M&A). In 1997 then-CEO and Chairman Peter Brabeck had a vision to transform their brand of food and beverage to an updated food and NHW company. Brabeck wanted consumers to differentiate Nestlé products from their substitutes and to be seen as a better choice for all eating occasions. The long-term strategic vision took thirteen years for it to be reached.
The company was guided by their mission statement which helped Brabeck decide which products to keep, allowing him to identify more growth for the company. Forming a strategy and seeing where the company is moving towards could be a difficult task, yet having a purpose of what a company stands for can lead to greatness. Brabeck was able to identify those factors in a timely manner and deliver quality for their customers. In addition, He created a unique strategy which opened up a new opportunity to developed his own brand, Nestlé Nutrition.
Nestlé has long been interested on the consumer approach. It was important for them to create wellness within their selected products and brand loyalty to differentiate themselves from competition . The company as a whole took a more external approach taking a customer oriented view to defined the quality of the product, nutrients, and packing. To improve the company capabilities, all product must be tested passing a 60/40+ metric, letting the company certain that the product would be profitable. Interesting enough, it was their strong research and development that provided such results…...

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