National Bookstore Company Profile

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National Bookstore: A Profile Of Its Marketing Mix

National Bookstore is the largest bookstore chain in the Philippines with 92 branches in the country.[1] It was set to open its first overseas branch, in Hong Kong, in September 2007. National Bookstore was established in the late 1930s in Escota, Manila, as a small stall selling school supplies and textbooks. At the end of the Japanese Occupation of the Philippines, the whole Escota area was burned, the shop destroyed in the conflagration. The Cancio-Ramos family, the owners, were able to rebuild National Bookstore at the corner of Avenida (now bonifacio Avenue) and Sollar. National Bookstore was able to recover due to the post-war boom selling school supplies, mostly books and stationery. '

National Book Store (NBS) is a privately held Philippines-based company that operates book stores across the country. The company offers books, school and office supplies, gifts, toys, music, and videos. Additionally, it provides services such as binding, balloon making, color stamp printing, engraving, gift wrapping, lamination, photocopying and scrapbooking. The company primarily operates in Philippines, where it is headquartered in Mandaluyong City and employs about 2,500 people.

Datamonitor's National Book Store, Inc. Company Profile is the essential source for top-level company data and information. National Book Store, Inc. Company Profile examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. National Bookstore to get into new media

National Bookstore continues on its expansion binge, eyeing to open between eight to 10 branches this year, to compliment the company’s existing 120 stores nationwide.
The company however, according to company president Alfredo C. Ramos, is also looking closely into the evolvement of…...

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National Bookstore

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