Monte Bianco Case Study

In: Business and Management

Submitted By lucanoto92
Words 3033
Pages 13
Cafes Monte Bianco

Antonio Bianco Laura Bozzi Luca Leone Noto Carmine Tomeo Roberta Valente

EXECUTIVE SUMMARY
Situazione
A8uale:

• Azienda a ges$one familiare (III generazione); • Se/ore: F&B; • Business core: torrefazione e distribuzione del caffè; • Mercato di riferimento: Europa;

Da@ economici: • Ricavi 56.112.408 ₤ (17,71% Private; 82,29% Premium) • EBIT

7.067.721 ₤ • U$le ne/o 1.945.632 ₤ • ROE 10.15% • PFN 23.878.550 ₤

Strategie perseguibili:

Modificare la strategia commerciale: 1. Focus esclusivo sul mercato Private (Qualità D) 2. Mixed Strategy (Qualità A-­‐ Premium, Adver@sing level 7%, Produzione rimanente per Private)

Previsioni

Mercato Private: • Ricavi 52.800.000 ₤ (-­‐5,9%) • EBIT 5.421.319 ₤ (-­‐23,29%) • U$le Ne/o 957.791 ₤ (-­‐50,77%) • ROE 9,46% (-­‐7%) • PFN 29.539.123 ₤ • Cash Flow Finale – 4.051.792 ₤

Mixed Strategy: • Ricavi 100.646.400 ₤ (+79,4%) • EBIT 20.783.668 ₤ (+194%) • U$le Ne/o 10.175.200 ₤ (423%) • ROE 52,61% (+418,32%) • PFN 21.602.011 ₤ 2 • Cash Flow Finale 3.397.989 ₤

AGENDA
Assump&on
Liquidità opera@va

Mercato private: Profit Plan
• Profit Wheel
• Cash Wheel
• ROE Wheel

Credi@…...

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