Mnagement

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Examination Paper of Marketing Management
IIBM Institute of Business Management
Examination Paper

MM.100

International Marketing Management
Section A: Objective Type & Short Questions (30 Marks)





This section consists of Multiple Choice & Short Note Type Questions.

Answer all the questions.
Part One carries 1 mark each & Part Two carries 5 marks each.

Part One:
Multiple choices:
1.

International marketing includes activities that direct the flow of goods from:
a. One country to one country
b. One country to another country
c. One country to multiple country
d. All of the above

2. ETC stands for______________
a. Expert trading companies
b. Essential trading companies
c. Export trading companies
d. None of the above
3. Till 1950-56 there was no clear exim policy and no __________ restrictions of any kind.
a. Import
b. Export
c. Both a) & b)
d. None of the above
4. Tariffs have been one of the classical methods of regulating ___________ trade.
a. International
b. National
c. Domestic
d. None of the above
5. The world trade organization (WTO) was established on 1st January____________
a. 1996
b. 1995
c. 1997
d. None of the above
6. Export documentation is a very important area in ___________ management.
a. International
b. Import
c. Export
IIBM Institute of Business Management

1

Examination Paper of Marketing Management
d. None of the above
7. Methods of export pricing are_____________
a. Cost plus pricing
b. Competitive pricing
c. Marginal pricing
d. All of the above
8. OECD has been a destination of a major portion of ___________exports.
a. Japan
b. USA
c. India
d. UK
9. Psychographic segmentation involves grouping people in terms of:
a. Attitudes
b. Life styles
c. Values
d. All of the above
10. Foreign direct investment would be permitted up to __________ in the development of the zones. a. 100%
b. 90%
c. 38%
d. 48%
Part Two:
1. Differentiate between…...

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