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In: Business and Management

Submitted By 1321101
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We wish to express our sincere gratitude to MahatabMuntazeri(Mbt), lecturer department of Marketing for providing us awonderful opportunity to do project on our own created Perfume Brand ‘IMPUDENCE’. By this project we have gathered balk amount of experiences which have increased our knowledge about various Marketing strategy.
Secondly, we appreciate each other of our group members because of our magnificent co-operation and team work.

Date: 15 August 2015

MahtabMuntazeri (Mbt)
Department of Marketing
North South University

Subject: Letter of Transmittal

Dear Sir,
With due respect, we, the undergraduate students of BBA has reported a marketing plan on a newly made brand, under the course MKT-344: Consumer Behavior.
Though we are in learning curve, this report has enabled us to gain insight into the core fact of creating a marketing plan. So it becomes as an extremely challenging and interesting experience. Thank you for your supportive consideration for formulating an idea. Without your Inspiring this report would have been an incomplete one.
Lastly I would be thankful once again if you please give your judicious advice on effort.

Yours’ Sincerely,
ShifatIbneZaman- 1311398630
Shawkat Ali Galib-1320824030
Shiabul Islam Chowdhury-1320797030 Executive Summary
IMPUDENCE is the Bangladesh’s first local premium perfume brand. It is luxurious yet very long-lasting and powerful perfume. It is a premium perfume which develops wearer’s individuality and personality. The company primary operates in Dhaka and Chittagong. This is due to poor supply chain management in Bangladesh, but the company has the vision to see the product in every man’s wardrobe in the near future. IMPUDENCE is founded on respect for those differences and…...

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