Mkt the Ethel Chocolate Lounges

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Ethel’s Chocolate Lounges 1

Ethel’s Chocolate Lounges

Jose Echavarria

Strayer University

Professor Phil Campos

Marketing 100

Ethel’s Chocolate Lounges 2 Ethel is owned by Mars Incorporated and was named after his mother. Mars opened Ethel’s chocolate lounges in the Lincoln Park neighborhood of Chicago in April of 2005. Mars organization may prove to be a very excellent marketing strategy to boost the sales of chocolate. The Lounge will cater to the female and male consumer. The male gender will be in search of sweet treats for their wives and girlfriends for special events. Male gender will visit the shop to make a purchase for somebody special.

Describe the type of consumer buying decision that best describes the choice to indulge at Ethel’s .

The Mars brand is very popular and has produced familiar products for alot of years. M&M’s is a Mars chocolate that is well known and well liked by many around the world. . However, it's the extensive decision that will support the chocolate lounge. Interested constomers will take there time to research the new product in order to make an informed decision.

Ethel’s Chocolate Lounges 3

Discuss the factors that influence a consumer to spend money and time at Ethel’s.

There are several factors that would influence a consumer to spend money and time at Ethel’s Chocolate Lounge; they include environment, type of product, and exclusivity. The first factor is the attractiveness of the lounge with the over-stuffed sofas and chairs, the continuous aroma of warm-blended chocolate, and a range of beverages perfect for pairing with chocolate including hot chocolates, coffees, teas, sparkling beverages, juices and water. This makes for an inviting environment for women to chat over chocolates. The second factor will go to the chocolate lover. A true chocolate lover will not be able to resist the…...

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