Mkt Research

In: Business and Management

Submitted By peyal
Words 4826
Pages 20
Family Tourism in Bangladesh * Introduction:
Family tourism is a common concept in Bangladesh. In Bangladesh this tourism sector needs to be improved in order to progress our economic condition. The challenge is to find a marketing approach to apply the concept successfully in the tourism industry of Bangladesh. The constraints of the concept should be reduced to successfully achieve the objective of family tourism in Bangladesh. Through the limited secondary data, and qualitative analysis we are trying to find out the prospect of it in Bangladesh.
Tourism is a leisure activity which involves a discretional use of time and money and recreation is often the main purpose for participation in tourism (Ghosh, 2001). Tourism is emerged from the movement of people to and their stay in various destinations. There are two basic elements in tourism, such as the journey to the destination and the stay. In short, tourism means the business of providing information, transportation, accommodation and other services to travelers (Ghosh, 2001). Tourism may be broadly divided into domestic tourism and international tourism. In domestic tourism, people move within their own country whereas in international tourism, the barriers exist in travelling destinations beyond national boundaries ((Zulfikar, 1998). In tourism, tourist acts as the key player in this system. The term tourist is defined as who goes on holiday to visit places away from his home. Foreign tourist is a person who visits a place and stays at least 24 hours on a foreign passport for the purposes of leisure, business, meeting and so on. On the other hand, domestic tourist is a person who travels within the country to a place other than his place of residence and stays at hotel or rented place and uses the sightseeing facilities for duration of not less than 24 hours or one night and not more than 6 months…...

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