Mkt 571 Week 1 Quiz

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MKT 571 WEEK 1 QUIZ

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MKT 571 Week 1 Quiz,
WEEK 1

1
In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because the consumers have a high debt-to-income ratio consumer borrowing increases during recession of stringent credit policies adopted by the Fed before the onset of recession of steady supply of loanable funds in the economy during recession
Correct
2
Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science?
Marketing balances the need for data with that of creativity.
Marketing is about advertising.
Marketing focuses on sales as the primary goal.
Marketing is involved with price as the major factor.
Correct
3
What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities, strengths, and weaknesses.
Licensed information
Secondary data
Primary data
Tertiary information
Correct
4
Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings.
Diversification
Differentiation
Focus
Promotional
Correct
5
The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) service event place idea
Correct
6
When Apple introduced iTunes, a new market was opened. Which of the…...

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