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Mkt 500 Your Marketing Plan

In: Business and Management

Submitted By VonTerm61
Words 1698
Pages 7
Your Marketing Plan, Part 1

January 26, 2015

Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.
The Magic Brush Janitorial Services, LLC mission is to become the recognized leader in its targeted market for outsourced janitorial and custodial services and is to “exceed customer expectations for high quality, professional janitorial services.” Services provided include general office cleaning, as well as specialized services such as floor stripping and carpet cleaning. The Magic Brush Janitorial Services, LLC originated in Richmond, Virginia and was founded by Yvonne Johnson and Irving Johnson with having more than twenty years of knowledge and experience in the commercial cleaning industry. Through their expertise, they will be able to bring the operations of the business to profitability within its first year of operations. 1. Develop an online presence by developing a website and placing the Company’s name and contact information with online directories. 2. Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising. 3. Establish relationships with commercial property management firms within the targeted market. As long as there are commercial buildings, office complexes, banks, retail shopping centers, industrial facilities and medical centers, there will always be a need for quality-minded cleaning professionals, regardless of economic conditions. As new buildings are completed and new businesses open, there will be more commercial cleaning opportunities (IBIS World, 2010).
Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
As long as there are commercial buildings, office complexes,…...

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