Mkt 438 Entire Course All Dqs and Assignments

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MKT 438 Entire Course All DQs and Assignments
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http://hwcampus.com/shop/mkt-438-entire-course-all-dqs-and-assignments/ Or Visit www.hwcampus.com

MKT 438 Week 1 Defining Public Relations Paper
Resources: University Library, Internet
Write a 700- to 1,050-word paper in which you define PR. Include in your paper:
Explain your personal definition of PR and definitions from three different sources, such as the Public Relations Society of
America, textbooks, and so forth.
Compare and contrast these definitions in your paper.
Explain why you think there are so many different definitions of
PR.
Prepare to discuss this assignment in class.
Format your paper consistent with APA guidelines

MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper
Resources: University Library, Internet, and the Virtual
Organizations can be found on the student website at Select a PR scenario from the following list:
An organization is planning to introduce a new product or service in another country.
An organization wants to position itself as a leader in embracing diversity in the workplace.
An organization is experiencing security issues associated with operating on the Internet.
An organization is moving one of its manufacturing facilities to another country to maximize labor cost reductions.
An organization is re-evaluating its current PR policies and strategizing future PR campaigns. It is trying to utilize both good corporate citizenship (goodwill) and crisis management (ill-will)
PR approaches.
Select one of the Virtual Organizations that operates in your selected scenario. This organization will be the basis for your PR
Campaign.
Attain your instructor’s approval before starting this project.
Prepare a 1,050- to 1,750-word detailed outline of your campaign addressing the following:
• Identify the…...

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