Mkt 421

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Marketing Definition Paper
University of Phoenix
Mayra Gisela Santiago -Nieves
MKT/ 421
Prof. Thelma González Arvelo
30 de julio de 2011

Marketing Definition Paper
En el siglo presente es de vital importancia estar familiarizado con el significado de la palabra mercadeo que ha evolucionado con el pasar del tiempo, con los adelantos tecnológicos y con las necesidades que se le crean a los consumidores. La palabra mercadeo no solamente significa vender, su definición es más abarcadora y a continuación estaré mostrando diferentes definiciones.
Según Armstrong, G., & Kotler, P. (2009). Marketing: An introduction (9th ed.). Upper Saddle River, NJ: Pearson Education: Mucha gente piensa que mercadeos es venta o publicidad. Eso es cierto, pero esas cosas son parte del mercadeo. Mercadeo es mucho más que venta y publicidad. Según Philip Kotler: mercadeo es el proceso social y administrativo por el cual los grupos e individuos satisfacen sus necesidades al crear e intercambiar bienes y servicios. Según el libro Mercadotecnia Sexta Edición Philip Kotler - Gary Armstrong: mercadeo es un proceso social en el cual grupos e individuos logran lo que necesitan y desean mediante la creación, oferta y libre intercambio de productos y servicios que otros valoran o necesitan. Según el libro Mercadotecnia Sexta Edición Philip Kotler - Gary Armstrong: mercadeo es serie todos los compradores, reales y en potencia, de un producto o servicio. Según el libro Mercadotecnia Sexta Edición Philip Kotler - Gary Armstrong: mercadeo también es un mecanismo de intercambio entre compradores y vendedores de un bien o servicio específico.
Mercadeo es un intercambio entre dos personas o más y se produce un beneficio en todas las partes envueltas. Mercadeo es una serie de actividades y procesos en el que se descubren las necesidades de los clientes y se busca o identifica la manera de…...

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