Microeconomic Analysis of Apple, Inc

In: Business and Management

Submitted By wehughes
Words 1125
Pages 5
Founded in 1976, Apple Inc. is one of the largest, most successful, and most recognizable brands in the world that specializes in computer software, online music and entertainment services, and most notably consumer electronics. Currently valued at over $700 billion (USD), the growth in market share of just the iPhone alone contributed an estimated one-quarter to one-third of a percentage point to the annualized growth rate in the U.S. gross domestic product (Kuang, 2015). In addition to the wildly successful iPhone, other notable devices in the Apple lineup include multiple variations of the iPad, iPad Mini, and iPad Air; many configurations of the MacBook, MacBook Pro, and MacBook Air; the iMac, Mac Pro, and Mac Mini; the Apple TV; and most recently released in April of 2015, the Apple Watch. Creating this venerable suite of products and devices is a globally diversified workforce that continues to grow, sitting today at over 110,000 people strong. As of December 2015, Apple is responsible for creating and supporting over 1.9 million jobs, nearly seventy five percent of which stem from the expansive iOS ecosystem. The remainder of those jobs include new construction jobs related to data centers, jobs at key suppliers of raw materials used in the manufacturing process, and finally corporate employees of the company itself. Apple directly employs more than 76,000 people in the United States alone, those employees represent nearly two-thirds of their global team (Apple Inc., 2015). In a recent press release out of Apple’s Cupertino, California headquarters, officials of the company announced a record fourth quarter, posting a quarterly revenue of $51.5 billion (USD), and a net profit of $11.1 billion. Chief Executive Officer Tim Cook reported that “fiscal 2015 was Apple’s most successful year ever, with revenue growing twenty eight percent to nearly $234 billion”…...

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