Memo for Ipads

In: Business and Management

Submitted By khembeeh3
Words 618
Pages 3
To: Mr. Bloomflower
From: Broker
Date: October 1, 2015
Subject: Evaluation of iPad Air 2

Over the course of the past week, several employees have brought to my attention that it has become difficult to accomplish work-related tasks. Through this memo I want to propose the benefits of supplying our employees with the iPad Air 2 so that the company can come to a conclusion about what would be the best investment for HOPE Mortgage Corporation.

While in the workforce, employees need to have access to vital resources at their fingertips. Daily obligations consist of working outside of the office to visit clients, show properties, or obtain signatures on required documents. The iPad Air 2 can effortlessly adapt to the working environment because it can carry out multiple tasks or projects.

There are many reasons why the iPad Air 2 is an appropriate tablet for our company. First, it weighs 437 grams, which is less than a pound and does not impose a burden to be carried around. As opposed to the Nexus 9 and the Samsung Galaxy Tab S, it contains a 9.7-inch retina display, ensuring clarity when navigating the web, emails or documents.

The iPad Air 2 provides features that can help integrate and improve the workforce. This iPad model comes with 8 megapixels offering our employees with exceptional photos or videos of houses to better serve our customers. Even more, with the help of Siri this device has the ability to set reminders on upcoming meetings and due dates. With this in mind, Siri can be used as a worker’s own personal assistant. Siri is a feature that is available only for Apple products; therefore it is not included in the Nexus 9 and in the Samsung Galaxy Tab S.

Apple designed the iPad Air 2 in a way to make sure that it has everything a user needs to get their work done. The battery of this iPad is said to last up to ten hours surfing the web on…...

Similar Documents

Ipad Prospects

...The iPad: * Positioned between smartphone & laptop; For Jobs, iPad will be a netbook killer, driving new consumer behavior * 9.7” LCD, read books, watch movie, some biz productivity applications * Control over components (1st to run on its own branded chip, the A4) * A4 specifically designed for next generation mobile devices requiring low power (10 hrs battery life) & fast processing Initial concerns were: * Many consumers prefer keyboard = keyboard accessory now available * Inability to play Flash video = other cross platform video applications are used by designers to enable viewing on the iPad * Multi-tasking = OS 4 now available for iPads “The value of computer corresponds directly to the complementary software, content and hardware that are available on that platform” (page 6 of case study). With the explosion of available applications for Apple products, the iPad’s future is promising. Prospects: Potential to capture all 5 categories PC buyers fall into: 1. Home = accounts for close to 50% of PC shipments; iPad has the design, mobility and wireless connectivity that is important to this consumer group. It is perfect for communication and entertainment which are the primary functions of a home computer. 2. Small/medium sized business = wants to balance price with service and support; with Microsoft working on MS Office for the iPad, more businesses will be able to integrate the iPad into their existing systems; A......

Words: 797 - Pages: 4


...iPAD: Helt enkelt briljant – på alla tänkbara sätt. Eller? Ett citat taget ifrån Apples hemsida om deras populära produkt – iPad. Läser vi beskrivningen så måste vi ha den – det är ingenting som står i vägen mellan ”dig och det du älskar att göra” . Läser vi igenom produktbeskrivningen så finns det få saker en iPad inte kan tillförse sin konsument med. Man kan göra allt ifrån att spela spel till att regissera sina egna filmer och läsa böcker med mera. Ser vi till att köpa ett rött fodral till vår iPad, en så kallad (PRODUCT) RED, som samarbetar med Global Funds, så skänker Apple en del av pengarna till Global Funds i deras kamp mot AIDS i Afrika. Fråga: Att tillförse kundens behov i i-länder är mer viktigt än folks liv? Anledningen till att många företag, även Apple, väljer att flytta sin verksamhet till Asien är för att de juridiska lagarna ser annorlunda ut där än hemma i USA. När man på detta vis väljer att flytta över det egna företaget till ett annat land så måste man anpassa sig efter deras lagar och regler som oftast brukar tolerera mera än de lagar och regler i det egna hemlandet. Kina befinner sig nu i en i industrialistisk expansion som vi befann oss i mellan 17 – och 1800- talet. Skillnaden är att de har tillgång till bättre teknologi. Den ekonomiska aspekten gynnar Apples företag i andra länder i Öst genom att arbetsstyrkan är mycket billigare och arbetarna inte skyddas utav samma lagar som arbetarna i Väst. Enligt Jobber och Fahy påverkas företaget och dess...

Words: 745 - Pages: 3


... There are so many companies to purchase and I Pad from, and the prices vary depending on features, and mobile operating systems. The consumer has a lot of decisions to make when deciding which iPad to buy. It is best to search product information, and read product reviews. After searching many iPads, Apple has a new iPad with excellent features. There are many companies who sell iPads for consumers today. Verizon, and T-Mobile offers iPads starting as low as $200.00. The new iPad is the third generation of its category. There is a Retina display, A5X chip quad graphics, and a five megapixel iSight camera. The iPad has HD video, Wi-Fi plus 4G. This iPad has the highest resolution display (Hachman, 2012). The highest resolution allows the consumer to know the distinct pixels in each dimension that can be displayed. The better the resolution, the better the display screen. The optics is advanced, and the pictures are in high quality. Likewise, there are many iPads available, but as a consumer the Retina display with high resolution has been highly rated. Depending upon the needs of the consumer, the iPad has Wi-Fi 4G Internet connections. Wi-Fi allows immediate access to the Internet. Consumers can check emails, and perform web searches. Many people take their iPads everywhere and the lightweight capability is a plus. Many students use the device for schoolwork and business related matters. Acquiring a fast connection allows the student to assess several......

Words: 675 - Pages: 3


...Module 1 group case: IPAD 1. With regard to the assertion that Apple is a marketing company rather than a technology company, assess the launch of the IPAD. Use both the information included in the case study and your own experience with Apple’s marketing tactics to illustrate your discussion. I believe that Apple is both a marketing company and a technology company. The reason I say that is because Apple does such a great job marketing its product that some customers don’t even realize that it is a technology company because they always see these amazing advertisings. A couple months ago I bought my first Apple product the IPHONE and now with this MBA program I got the IPAD as well, after using both these products I don’t think I will buy anything else that is not Apple. So they market very well and they deliver a great product that customers keep going back. They obviously are a technology company as well because they keep coming up with the best and newest innovations. 2. Which features of the IPAD create the most value for users? Which create the most value for Apple partners? Feature of the IPAD that creates most value to the user is the size of the IPAD and its 140,000 apps. The size of the IPAD is perfect because it is smaller than a laptop and bigger than an iphone. Perfect for both the phone enthusiast and laptop fanatic. As for the huge selection of apps I really don’t believe that people use even 10% of apps. 3. List the specific product......

Words: 316 - Pages: 2


...08 Fall 08 Fall Apple iPad Mini Review Apple it's been a huge part of my life since the beginning of high school. Sometimes I say to people "Apple is my religion". The iPad Mini has a great feel and superb speed. The crystal clear screen can entertain for hours. It also has the advanced A5 chip. The iPad Mini comes preloaded with the great iOS 6. The materials used to make the iPad Mini are perfect and don't feel cheap like other tablets. I just couldn't wait to get my hands on it. The recently released iPad Mini exceeds my expectation based on the convenience, simplicity, and amusement. The iPad was always my favorite thing I owned since it came out a few years ago. I was skeptic about the iPad size though. I always thought it was a little to big, so when I heard about the iPad Mini I knew it was going to be perfect. I ordered my iPad Mini from the Apple Store at Ross Park. I ended up picking black slate since before having a white iPad. The customer service at the Apple Store was great and I had my iPad Mini in no time. After opening the iPad Mini the feel of it was great. It fit perfectly in your hands while typing or reading a book. I was expecting it to be a little lighter in weight but it is still comfortable holding with one hand. The size of the Mini is just over a quarter-inch thin! It also has a 7.9‑inch LED-backlit Multi‑Touch
display. The size of the screen is just perfect for......

Words: 791 - Pages: 4


...Marketing Mix Analysis of iPad Marketing Mix Analysis of iPad Executive Summary Managing and developing marketing mix appropriately is extremely important to firm's marketing and success. In order to marketing product successfully, the right product must be exhibited to right people at the right place, right price and right time. If a firm can manage the marketing mix successfully, as a result, it can be a source of competitive advantage for firms. Each element of the marketing mix should be analyzed and if necessary, adapted to ensure that the right balance is achieved to give the product or service the very best chance of success in the market place. Apple is a successful company and its previous product iPod has a high market share in the global market due to its brand perception and image as s high quality innovative brand. In 2010, Apple launched an innovative product – “iPad” in US, which is a tablet computer with touch screen. Even in the first launching date iPad had been sold 0.3 million units. The product no doubt is getting support of Apple’s brand image and it has changed the way to consumer lifestyle. That is why iPad is thought as a revolutionary who will arouse a wave to electronic industry. Apple’s iPad delivered the value to the customer via marketing mix tools called the 4Ps:  Product looks good and works well.  Right price.  Right place at the right time.  Successful promotion helps to a larger output. Apple followed this by innovation and......

Words: 3563 - Pages: 15


...IPAD 4 Grant ISchool How the money will be used -Money to accommodate IPADS getting fixed -Will be involved in parent nights to help answer questions -Three days of training -Training with IT separate TVs in each room Sound system apps -iassignments -Will sync up grade systems -iconnect-students will be loaded by the ischool team -inotify-can push messages to all ipads Pilot experiences -How do you capture 3 days of training -Compensation?? -Teachers can call if they are having issues Dixon Middle School -did half days for three days six days total -does not provide curriculum but works with current programs in place. Questions -Theft-can track IPADs -Implementation -Turn Around on Receiving the Product -Cost per IPAD $479.00 -How many gigs for each IPAD 4- -What type of assessments are done for the study? -Surveys -What do the IPADs come with to help protect them? -Not allowed to install apps or delete apps Programs to help run Apple configurtor augmented reality -inotify iboss -will be using filter that is already set up -done at the district level School will cover the cost of the substitutes -Not sure if the cost is covered as inkind Cost Per Kid for Program $745.10 per student Inkind Match Numbers Estimates 40 Rooms -Wireless Boosters- -Wiring-$60,000 -Severs at the district-May or may not be able to use as match -Would be putting in Mac Mini Server $1,500 -Sound-$50,000 Ben Q for......

Words: 264 - Pages: 2

Ipad Study

...harness the power of UNIX while offering a streamlined user experience with a simplified GUI (Graphical User Interface). The iMac line of personal computers paired with Mac OS X returned Apple to profitability and the release of the iPod portable digital audio player later that year was the icing on the cake. The phenomenal success of the iPod set the stage for future products, including the best selling mobile device in history, the Apple iPhone, the MacBook line of portable computers, and the Apple iPad announced on January 27, 2010. Business Mission & Strategic Objectives Apple’s Mission "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings." Apple’s vision "Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them." Objective Ipad – 3,000,000 iPad in 80days Quantitative Qualitative Financial Marketing •Leaders of Mp3 supply in market of operation •Boost sales by 20% •Gradually boost market share by 15% •Increase department stores supplies by 10% •Boost brand knowledge by 60% to prospective customers Apple Values Apple Values are the qualities, customs, standards, and principles that the company believes will help it and its employees succeed. They are the basis for what we do and how we do it. Taken together,......

Words: 3930 - Pages: 16


...I was thinking recently how inconvenient it was not to have a general term for iPhones, iPads, and the corresponding things running Android. The closest to a general term seems to be "mobile devices," but that (a) applies to any mobile phone, and (b) doesn't really capture what's distinctive about the iPad. After a few seconds it struck me that what we'll end up calling these things is tablets. The only reason we even consider calling them "mobile devices" is that the iPhone preceded the iPad. If the iPad had come first, we wouldn't think of the iPhone as a phone; we'd think of it as a tablet small enough to hold up to your ear. The iPhone isn't so much a phone as a replacement for a phone. That's an important distinction, because it's an early instance of what will become a common pattern. Many if not most of the special-purpose objects around us are going to be replaced by apps running on tablets. This is already clear in cases like GPSes, music players, and cameras. But I think it will surprise people how many things are going to get replaced. We funded one startup that's replacing keys. The fact that you can change font sizes easily means the iPad effectively replaces reading glasses. I wouldn't be surprised if by playing some clever tricks with the accelerometer you could even replace the bathroom scale. The advantages of doing things in software on a single device are so great that everything that can get turned into software will. So for the next couple......

Words: 292 - Pages: 2


...Triton Treats – Potato Group Memo To: Gary Prellwitz, General Manager, Sodexo From: Max Leible –, Wesley Sebacher –, Ly Tran –, Fei Liu – Re: Triton Treats Proposal Date: 27 October 2014 Our group members have been discussing the Triton Treats project over the past few weeks and have come up with some suggestions for how the logo contest is going to run. We have also proposed activities and offers to make the grand opening more successful and have created an informational flyer in order to make sure everyone on campus knows about this upcoming event. Triton Treats logo contest: The logo contest will invite undergraduate and graduate applicants to submit a personalized logo for the new frozen yogurt store that UMSL will be premiering, Triton Treats. Each applicant will compete to win prizes such as an iPad mini and food court gift cards. Furthermore, the grand prize winner will be recognized and have their very own logo displayed on the storefront. (See attached flyer.) Plan for opening week activities: We all know that the grand opening is the most important week for a new business, so we need to make the grand opening special and unique to UMSL. We all think that advertising is the easiest way to attract people’s attention. Our promotions include: * FREE SAMPLING – FLAVOR TASTING * Staff and students will be given free samples and surveys will......

Words: 825 - Pages: 4


...iPad Repair Information Form (Please complete and return this form in the iPad shipping box and keep a copy for your records.) Customer Information: Product Information: Name ___________________________________ Brand _________________________________ Service Request (SR#) not required____________ Serial #________________________________ Return Address____________________________ Model #________________________________ City________________ State ____ Zip _______ Phone __________________________________ Email Address_____________________________ Your email address will be used to provide repair status updates Please provide the iPad passcode below. If the passcode is not provided, this may cause delay in service. Passcode ________________________ Please provide a brief description of the problem you are experiencing with your iPad. _________________________________________________________________________________________________ _________________________________________________________________________________________________ _________________________________________________________________________________________________ _________________________________________________________________________________________________ Please do not include any accessories with your shipment as they are not needed for the repair. Ear buds and power cords cannot be repaired. Please contact your service provider if you feel the problem is with......

Words: 1531 - Pages: 7

The Ipad

...popular piece of consumer electronics. 300,000 iPads were sold in the very first day they were available, followed by a million sold just one month later on May 3, 2010. Sales of the iPad continued to rapidly climb to 3 million just 80 days after the first million. Prior to the launch of the iPad 2 on March 7, 2012 Apple had sold more than 15 million iPads. As of June 2014 over 200 million iPads have been sold. It is fair to say that the iPad has been one of the most revolutionary products available to this day in consumer electronics In relation to the demand curve the iPad has its variations whenever a new version of the iPad is developed and released. It is a tradition of die-hard loyal Apple consumers to always have the latest and greatest apple products. To compensate for this Apple has to have a large supply of their products whenever they release a product without leading to selling out and missing out on maximum sales opportunity. With that being said to this day apple is facing the largest drops in iPad sales for a few suspect reasons. As Lance Whitney from Cnet claims “… aside from enhancements in speed, thinness and display quality, tablets don't really improve all that much. For example, my wife still owns an iPad 2, which she purchased in 2011. It still works fine. It serves her purposes. So she feels no need to spend hundreds of dollars to buy the latest iPad Air 2. That's the challenge Apple faces with existing iPad owners -- giving them a reason to buy the......

Words: 722 - Pages: 3


...its first iPad on June 4th, 2010 and within days a security breach was announced. Hackers from Goatse Security firm tracked down about a 100,000 email ids of new iPad owners which included government officials, politicians, journalists, and other important famous people (IPad Security Breach, 2010). The question now arises is that what are the reasons that forced Goatse Firm from hacking into AT&T’s website? Goatse Security officials shared the email addresses and network ID’s to Gawker Media, LLC, after they informed AT&T and the vulnerability was closed (IPad Security Breach, 2010). Some expressed little concern over the security breach stating that it was “only email addresses” and not personal or financial information. The FBI doesn’t concur. AT&T responded quickly and has worked to mitigate the damage (FBI Investigating iPad Breach, 2010). Goatse’s Firm Objectives The following objectives might help us explain the possible factors that lead to the hacking of the AT&T’s website (Elinor, 2010). • The Goatse Security tricked the AT&T site into disclosing the e-mail addresses by sending HTTP (Hyper text transport protocol) requests that included SIM card serial numbers for iPads. This was because it contained serial numbers called ICC-IDs (Integrated circuit card identifiers) that are generated sequentially which helped the researchers to track down 1000’s of ids. • According to the AT&T spokesman the attack would allow the hacker to take some control of the iPad and......

Words: 1158 - Pages: 5


...iPhone 4, iPhone 3GS and iPod touch (4th generation) ◦ Volume Up button to take a picture ◦ Optional grid lines to line up shots ◦ Pinch to zoom in the preview screen ◦ Swipe to camera roll from preview screen ◦ Tap and hold to lock focus and exposure, iPad 2 and iPod touch (4th generation) only support exposure lock • Photo improvements for devices with cameras ◦ Crop and rotate ◦ Red eye removal ◦ One tap enhance ◦ Organize photos into albums • Mail improvements ◦ Format text using bold, italic, or underlined fonts ◦ Indentation control ◦ Drag to rearrange names in address fields ◦ Flag messages ◦ Mass mark messages as flagged, read or unread ◦ Customize mail alert sounds ◦ S/MIME • Calendar improvements ◦ Year view on iPad and new Week view for iPhone and iPod touch ◦ Tap to create an event ◦ View and add event attachments • Game Center improvements ◦ Use personal photos for your Game Center account ◦ Compare your overall achievement scores with your friends ◦ Find new Game Center friends with friend recommendations and friends of friends ◦ Discover new games with custom game recommendations • AirPlay Mirroring for iPad 2 and iPhone 4S • Multitasking Gestures for iPad ◦ Use four or five fingers to pinch to the Home Screen ◦ Swipe up to reveal the multitasking bar ◦ Swipe left or right to switch between apps • On-device setup, activation and configuration with Setup Assistant • Software updates available......

Words: 651 - Pages: 3


...MARKETING PROPOSAL iPad by Apple Inc. Company Background: Apple Inc was founded on April 1, 1976 (incorporated January 3, 1977 as Apple Computer, Inc.). It is anAmerican multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod and the iPhone. (Wikipedia, 2012) Product – iPad: The iPad is a line of tablet computers, primarily as a platform for audio-visual media including books, periodicals, movies, music, games, apps and web content. Its size and weight fall between those of contemporary smartphones and laptop computers. The iPad runs on iOS, the same operating system used on Apple's iPod Touch and iPhone, and can run its own applications as well as iPhone applications. (Wikipedia, 2012) The senior manager should consider this product because it is an innovative product and it combines the usage of a personal computer, laptop and a smartphone. Moreover, the feature of the product which can be used anywhere quickly for each consumer usage. Brief Background: Apple Inc. has high brand equity and has been always associated with innovative product. They have set benchmarks in respect of technology in the industry. Competitors: Microsoft had released an unsuccessful product line with the product “Microsoft Tablet PC” during 2000’s. Thus iPad which is going to be released in 2010 will be the leader of this product line. ......

Words: 574 - Pages: 3