Media Concepts

In: Business and Management

Submitted By judybeyer
Words 725
Pages 3
Media Literacy Key Concepts

Now more then ever mass media and popular culture is becoming an increasingly more influential tool on our lives. From radios, to televisions, to music and not the internet, we are becoming overwhelmed with media everywhere we go. Depending on how the media present their information, it can affect social, economic, political, and other important areas of society. People who have a better understanding of the media are often able to make purposeful messages through the media. There are eight major media literacy concepts that are an effective foundation for examining mass media and popular culture. One of the keys is how audiences negotiate meaning in the media. When people have different individual factors, it can sway the way they interpret information. The media provides us with much of the material upon which we build our picture of reality. Another major media concept is that media has commercial implications. Most media companies are a business and are out there to make a profit. They will try to influence their market so they have an interest in purchasing their product because of its performance, but often it performs less than expected. A final media concept is that each medium has a unique aesthetic form. In order for a media to attract viewers it would be helpful if their media was displayed in an attractive layout. There are still several other key concepts and all of them play an effective role on how the media is shaped. The first media concept is how audiences negotiate meaning in the media. When we receive our information form media sources, we then interpret it. As we negotiate the meaning, inevitably there will be controversy in our opinions, some greater than others. Depending on our individual factors such as cultural background, racial and sexual attitudes and many more, it can shape our opinion differently…...

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