Marketing Wk 5 Checkpoint

In: Business and Management

Submitted By baenc0315
Words 695
Pages 3
Wk5-Checkpoint

1. What is the difference between a push marketing strategy and a pull marketing strategy? Explain how each of these strategies work.
Push marketing strategy is putting in use the manufacturer’s sales force, trade promotion money, or other means to induce intermediaries to carry, promote, and sell the product to end users. Appropriate when there is a low brand loyalty in a category and the product is an impulse item.
In the pull strategy the manufacturer uses advertising, promotion, and other forms of communication to persuade consumers to demand the product from the stores, thus inducing the stores to order it. Appropriate when there is high brand loyalty and high involvement in the category.

2. Describe channel conflict and provide an example.
Channel conflict is generated when one channel member’s actions prevent another channel from achieving its goal. There can be a horizontal, a vertical, and a multi-channel conflict. An example of channel conflict is when Sony Manufacturer sells to discount retailers such as Wal Mart as well as independent electronic stores such as Ultimate Electronics.

3. What is a direct marketing channel? Please provide an example.
A direct marketing channel consists of a manufacturer selling directly to the final customer. It includes catalogs, mailing, telemarketing, television direct-response marketing, electronic shopping, fax mail, e-mail, voice mail, blogs, and websites. Examples of this are shopping on Overstock.com, and the Home Shopping Network (HSN).

4. What are the differences between exclusive distribution, selective distribution, and intensive distribution? Why would you choose one of these strategies over another?
1. Exclusive distribution means severely limiting the number of intermediaries. Appropriate when the producer wants to maintain control over the service level and outputs offered…...

Similar Documents

It-205 Wk 1 Checkpoint

...or merge old and new systems. People problems consist of lacking employee training, lack of support from the employees, work environment, and poor or indecisive management. Other problems with people are from poor recruitment, the lack of motivation, the lack evaluating work performance, lack of legal or regulatory compliances, and ergonomics.   What is the difference between IT and information systems? Describe some functions of information systems. Resource: Ch. 1 (pp. 5–17) of Essentials of Management Information Systems Consider the following questions and provide substantive responses of at least 150 words per question. • What are the three dimensions of business problems? Provide examples of each. • What is the difference between IT and information systems? Describe some functions of information systems. Note:     •       Be sure to put you name, date and assignment on the paper •      Please avoid late penalty turn the work in on time •      On the Checkpoints, please list the question followed by your answer  ...

Words: 283 - Pages: 2

Mgmt Week 5 Checkpoint

...evaluations will exhibit (Points : 2) adverse impact. halo effect. recency effect. opportunity bias. global bias. | 3. (TCO 8) One of the major disadvantages of ranking as an appraisal method is that it (Points : 2) cannot be used to compare people in different work groups. does not measure the employees' motivation to use their ability on a daily basis. has opportunity bias. compares employees to a fixed standard. creates excessive competition among employees. | 4. (TCO 8) Wal-Mart rewards high performers with the chance to model or choose a family member to model, for their sales flyers. Wal-Mart is attempting to meet associate's ____ needs. (Points : 2) esteem physiological belongingness security self-actualization | 5. (TCO 8) Ellen claims her job is so easy she goes to work to relax after a busy weekend. She says she'll never retire. Using Herzberg's theory of motivation (Points : 2) Ellen needs to satisfy her actualization need. existence is the need most important to Ellen. hygiene factors are more important to Ellen than motivators. the need for affiliation motivates Ellen. Ellen has a high effort-to-performance expectancy level. | 6. (TCO 8) Cliff works for the New York Department of Transportation. He perceives that his union's contract is so strong he can't be fired and the only way he will get promoted is if the person above him dies or retires. He has (Points : 2) low effort-to-performance expectancy and low......

Words: 650 - Pages: 3

Wk 5 Assignment

...Week 5 Assignment Kanit Dararutana Dr. Thomas Hennefer BUS 642 – Business Research Methods & Tools Ashford University 4 February 2013 Week 5 Assignment Making Research Decisions 2) Suppose you were preparing two-way tables of percentages for the following pairs of variables. How would you run the percentages? a) Age and consumption of breakfast cereal. Here I would use cross tabulation because there are two variables and start by listing age in the left most column. Each row would represent every age concerned, and then the following columns would be the amount or type of cereal consumed depending on what the question desired. b) Family income and confidence about the family’s future. Again I would use cross tabulation here, I would list in the left-most columns different income ranges and each row would be realistic of different family incomes. From there, each subsequent column would list a percentage relating whether those in that income bracket felt confident from a scale of 1 to 5. c) Marital status and sports participation. Here I would use cross tabulation to list two rows, married and unmarried. Then each column would represent a sport and a percentage of how many people participated in that sport. The last column would be marked as no sports for those that do not play sports at all. d) Crime rate and unemployment rate. I would use cross tabulation here and list a number of crime rates or crime rate ranges......

Words: 1282 - Pages: 6

It/205 Week 5 Checkpoint

...Checkpoint - TJX Companies IT/205 March 1, 2013 Checkpoint - TJX Companies This week’s checkpoint deals with the credit card data theft at TJX companies which occurred in July of 2005. According to the book Essentials of MIS, the thieves used a vulnerable wireless network from one of the department stores on the TJX network to gain access. (Laudon & Laudon, 2011, p. 243) After the thieves had access to the network the installed a sniffer program on one of the main computers of the network. They then were able to download any information that they needed to. The TJX Company was still using outdated weak wireless security encryption called WEP, (Wired Equivalent Privacy), instead of upgrading to a more secure version of wireless security, WPA, (Wi-Fi Protected Access). They also did not have any firewalls or data encryption in place. (Laudon & Laudon, 2011, p. 243). The tools that was needed to be in place to help stop this from happening was, the stronger wireless security of Wi-Fi Protected Access (WPA) standard with more complex encryption, they also needed to install strong firewalls, data encryption on computers, and to transmit credit card data to banks with encryption. This breach had some lasting effects on the TJX Company. One of the first effects was that the company had to strengthen the company’s information system security. They also had to agree to have a third-party auditor review their security measures every two years for the next twenty......

Words: 388 - Pages: 2

Checkpoint Week 5

...indicate that there is a hierarchy of project managers in every project management. It’s all depending on the size of a project, and the number of sub-projects in a given project, an organization may require several individuals to oversee implementation of the project in different stages. Generally, there are three levels of management, which are present in project management. The most senior individual in a project is a programmer manager (top-level project manager) followed by a project manager, and then a project leader. A project leader is usually an individual who manages a specific stage in a project, or all stages in case of a small project. He/she should possess particular skills or expertise, related to the project being executed. 5. How long do you think it should take to develop a detailed project schedule and why? A project schedule designates work to be done and specifies deadlines for completing tasks and deliverables. The project schedule depicts: • Time (duration) estimates for all project tasks • Start and finish dates for the tasks • Names of staff resources assigned to complete the tasks • Sequence of tasks A major component of a project schedule is a work breakdown structure (WBS). The project schedule is constructed to reflect the work breakdown structure. The most common constraints in project scheduling are time and cost. These two constraints have a great impact on project scheduling. The scheduled project time may be adjusted using schedule......

Words: 1016 - Pages: 5

Marketing Wk 5 Checkpoint

..."SHARE THIS INFORMATION FIRST AND READ AFTERWARDS.....SAVE LIFE Share this as much as you can. "10000 times stronger killer of CANCER than Chemo".. do share it.. can save many lives, fill up hopes and build confidence in the patients... The Sour Sop or the fruit from the graviola tree is a miraculous natural cancer cell killer 10,000 times stronger than Chemo. Why are we not aware of this? Its because some big corporation want to make back their money spent on years of research by trying to make a synthetic version of it for sale. So, since you know it now you can help a friend in need by letting him know or just drink some sour sop juice yourself as prevention from time to time. The taste is not bad after all. It’s completely natural and definitely has no side effects. If you have the space, plant one in your garden. The other parts of the tree are also useful. The next time you have a fruit juice, ask for a sour sop. How many people died in vain while this billion-dollar drug maker concealed the secret of the miraculous Graviola tree? This tree is low and is called graviola ! in Brazi l, guanabana in Spanish and has the uninspiring name “soursop” in English. The fruit is very large and the subacid sweet white pulp is eaten out of hand or, more commonly, used to make fruit drinks, sherbets and such. The principal interest in this plant is because of its strong anti-cancer effects. Although it is effective for a number of medical conditions, it is its...

Words: 1185 - Pages: 5

Creating a Marketing Campaign Checkpoint

...Developing an Advertising Campaign Checkpoint -your name here- MKT/230 -university name- Developing an Advertising Campaign Checkpoint As companies’ marketers begin developing advertising campaigns, they need to begin with identifying their target audience. By understanding the potential customer’s way of thinking, their desires and preferences; it becomes easier to create a message they will likely understand and respond to. Geico creates spots for a wide range of target audience because of the nature of their business- car insurance. Most everyone drives and therefore needs insurance- young, old, gay or straight, man or woman. Setting message and budget objectives are the following step in developing an advertising campaign. Many times advertising aims for simply reminding consumers about a product or a brand, and other times its objective is to persuade or inform the audience about the newest product available on the market. Although advertising is expensive; media outlets such as television especially, but Geico uses quite a big percentage of its communication budget on heavy advertising. The third step of the process is designing the ads. Creative strategy along with knowing how to convey a message to consumers, is what it is all about. “The goal of an advertising campaign is to present a series of messages and repeat it......

Words: 454 - Pages: 2

Marketing 500 Wk: 8 Assignment

...Marketing Plan Part B Wk:6 Assignment MKT500 Marketing and Management Dr. Maiosun Kawwaff August 8, 2015 Strayer University Christopher Cook Introduction The name of the business that you will learn about in this paper is called “Sneaker Brokers.” The business is a sneaker brokerage firm, where we will locate, sell and purchase shoes for individuals who may not have the time to go out and find the product themselves. We would basically act as a liaison between the seller and the potential customer. Marketing plan is presented to focus on launching the product services to a specific consumer or sneaker enthusiast. Flight Club NYC is one of a market leaders in this consignment industry. Many other direct and indirect competitors also exist in the industry. Within these markets we would we use segmentation to market to the demographic that would most likely use our services, so that would be the Millennials. So we would use product placement on social media sites and sneaker forums. Sneaker Brokers financial plan is to acquire new products and resell them to the consumer based on demand. Company Name Sneaker Brokers has aspirations to become a household name. The business is targeting the Millennial generation who likes to buy sneakers. We plan to appeal to all markets by offering different services and payment methods. Company Strategy Sneaker Brokers are your one stop shoe consignment experience. You can shop, sale or even solicit the services of the company......

Words: 1030 - Pages: 5

Acc 260 Week 5 Checkpoint

...260 WEEK 5 CHECKPOINT To purchase this visit here: http://www.nerdypupil.com/product/acc-260-week-5-checkpoint/ Contact us at: nerdypupil@gmail.com ACC 260 WEEK 5 CHECKPOINT CheckPoint: Approaches to Stakeholder Impact Analysis • Resources: Appendix B • Due Date: Day 5 [Individual forum] • Describe how you might conduct a stakeholder impact analysis of Scenario 1 of Appendix B using each of the stakeholder impact analysis approaches: moral standards, 5-question, and Pastin’s approach. Note: You are not required to analyze the impact on each stakeholder. • Post your description in 200 to 300 words. Home Work Hour aims to provide quality study notes and tutorials to the students of ACC 260 Week 5 Checkpoint in order to ace their studies. ACC 260 WEEK 5 CHECKPOINT To purchase this visit here: http://www.nerdypupil.com/product/acc-260-week-5-checkpoint/ Contact us at: nerdypupil@gmail.com ACC 260 WEEK 5 CHECKPOINT CheckPoint: Approaches to Stakeholder Impact Analysis • Resources: Appendix B • Due Date: Day 5 [Individual forum] • Describe how you might conduct a stakeholder impact analysis of Scenario 1 of Appendix B using each of the stakeholder impact analysis approaches: moral standards, 5-question, and Pastin’s approach. Note: You are not required to analyze the impact on each stakeholder. • Post your description in 200 to 300 words. Home Work Hour aims to provide quality study notes and tutorials to the students of ACC 260 Week 5 Checkpoint in order...

Words: 611 - Pages: 3

Checkpoint Wk 4

...WormLength End While Display “The worm has reached the apple!.” End MoveWorm module ---- It's OK if you don't have much to go on, that's what classes are for. I believe you have not written programs before, so writing in pseudocode is perfect. IBM used to recruit people who were asked to do similar problems for a qualifying test. To help you understand how this works, I suggest you put yourself in the worms shoes, and make yourself a table with three columns. The first column is "step", i.e. number of times you, the worm, have inched towards the apple. The second column is the distance from the apple in worm units. The third column is the question: am I there yet? On the first row, write 1 in column 1, 5 worm units in column 2, and say no in column three. Now proceed to complete the second, third, ... until you get to the apple. Get the idea? Need more details? Don't hesitate to post. | * * programming - Eden, Thursday, October 15, 2009 at 4:30pm would that be process then input then output I for one have never done this before and its been hard trying to put it together i have read and read examples but its not clicking in my head for some reason not sure why?? | * * programming - MathMate, Thursday, October 15, 2009 at 4:42pm Input and output in your example are trivial, and consists of entering the initial distance from the apple, and when the worm got hold of the apple, it would say "Yum, yum!" or......

Words: 827 - Pages: 4

Wk 4 Checkpoint Sci 275

...Checkpoint: Population Size There are four factors which create changes in population sizes on a global scale; the birth rate, the death rate, migration, changes in environment. Any changes which create a global scare normally pertain to birth and death rates throughout the world. The factors which can affect the birth rate scale are family planning (including contraception), education, as well as religious and cultural views interfering with the amount of births a single family is allowed to have (such as China). The factors which can affect the death rate are a lack of education (inability to adapt and survive), diseases (with lack of medical care), and crime (murder, suicide, and accidents). Migration can be due to many different reasons ranging from unstable environments politically, economically, or within the environment in general. And each of those factors can have factors of their own, whether it’s a personal at home situation or a more wide spread situation with the surrounding area. Typically birth rates rise faster than death rates. Honestly this can be attributed to modern science, our innate ability to adapt to changing environmental situations, and that we are typically living longer than our ancestors have. However, when pertaining to the nutria, their population increases dramatically because their birth rate sky rockets compared to their death rate. According to the video, they are extremely over populated. The nutria’s increasing population can......

Words: 473 - Pages: 2

Wk 5 Marketing 421

...Starbucks Coffee Team “A” Fin370 Shawn Gover April 4, 2012 Starbucks started as a single store in Seattle back in 1971, with a single goal in mind; to share good coffee with their friends and just to make the world a little better place. Howard Schultz, the chairman, president, and chief executive officer, had a vision to bring back the tradition of an Italian coffeehouses back into the United States. He wanted to bring his consumers a place for conversation, a sense of community, just a place between work and home. Today Starbucks Coffee has more than 15,000 stores in 50 countries and has set out to be a different kind of company; a company who’s invested in tradition and a feeling of connection with there consumers. Starbucks believe that in order to have a success for the company they need to do the right thing, they need to be ethical and compliant. They have implemented a program with the company that helps to support Starbucks mission and protect the culture throughout the company they worked so hard to establish. Through the program, employees of Starbucks, have availability to materials that will help inform employees on how to make the correct and ethical decision. The materials include, awareness materials, including the Standards of Business Conduct, facilitates legal compliance and ethics training, investigates sensitive issues such as potential conflicts of interest, and provides addition channels for partner to voice there......

Words: 1275 - Pages: 6

Managerial Statistics Checkpoint 5

...Checkpoint 5 Complete Exercise 9.13 (The Video Game Satisfaction Case) on page 357 in your textbook A. H0 ≤ 42 versus Ha >42 b: z = (42.954 - 42)/(2.64/√64) = 2.891 Z values at 0.10 = 1.28 - Reject 0.05 = 1.64 - Reject 0.01 = 2.33 - Reject 0.001 = 3.09 - Accept Since we are dealing with the right side of the curve the z values are positive. c: Z = 2.891 therefore right side = 0.0019 Left side = 0.9981 Since p is = 0.0019 it less than 0.10, 0.05. 0.01 but greater than 0.001 D. Very strong evidence Complete Exercise 9.19 on page 358 in your textbook. ( A. H0 = 16 versus Ha ≠ 16 b. α = 0.01 S = 0. 1 b.1 Xbar = 16.05 b.2 Xbar = 15.96 b.3 Xbar = 16.02 b.4 Xbar = 15.94 two tailed critical value rule requires we split α in 2, Therefore (Z 0.01/2)= 2.576 Z = (xbar – 16)/( 0.1/6) B.1 Critical Value Z = (16.05 – 16)/( 0.1/6) Z = 3.0 – therefore readjust P value = 2 time the area to the right of z 2(1- Z) = 2(1- 0.99865) = 0.027 0.027 < 0.01 – therefore reject and readjust CI Xbar ± (2.576)( 0.01/6) 16.05 ± 0.0429 = [16.007, 16.093] readjust B.2 Critical Value Z = (15.96 – 16)/( 0.1/6) Z = -2.40 – therefore do not reject do not readjust P value = 2 time the area to the right of z 2(1- Z) = 2(1- 0.9918) = 0.0164 0.0164 > 0.01 – therefore do not reject and do not readjust CI Xbar ± (2.576)( 0.1/6) 15.96 ± 0.0429 = [15.917,16.003] – reject and readjust B.3......

Words: 788 - Pages: 4

Marketing Checkpoint

...visiting stores to learn about the product. 3. Evaluation of alternatives: Through gathering information, the consumer learns about competing brands and their features. 4. Purchase decision: Making buying decision based on brand, dealer, quantity, timing, and payment method. 5. Post-purchase behavior: Based on the quality, price and satisfaction, buyers might experience with post purchase satisfaction, post purchase actions and post purchase use and disposal. 4. Question : (TCOs C, H) What is a niche market? What does an attractive niche market look like? A niche market consists of a narrowly defined customer group seeking a distinctive mix of benefits. Generally, marketers usually identify niches by dividing a segment into sub-segments. For example, consumers who purchase a specific type of bottled water (Fiji) and will not accept alternatives. I judge, an attractive niche market looks like satisfying the needs and desires of a distinct set of customer needs that are willing to pay a premium to obtain the product and/or service. 5. Question : (TCOs C, H) What is a market segment? What are some of the factors that may be used to narrow the market down into segments? Market segmentation is a marketing concept which divides the complete market set up into smaller subsets comprising of consumers with a similar taste, demand and preference. There are several factors that can be used to narrow down markets into segments such as Psychographic; Behaviouralistic; and......

Words: 934 - Pages: 4

Discussion Questions Wks 1,2,3,& 5

...DQ1 WK 1 The article talks mainly about how Microsoft has grown over the years. The .Net Framework is simple, secure, and robust it can accommodate any type of software that is device dependent and would possibly need manipulation of data. People often compare .Net to Java when it comes to programming language. Unfortunately this comparison is not valid, integration is possible without having to rebuild like in Java. The .Net Framework manages memory to prevent overflow and requires the use of verifiable safety so there is less data corruption. With .Net error handling is also much easier. In this article it also states that .Net has a much simpler application build, debugging and deployment platform which would make the program more user friendly. Programmers are able to view the application while they are building it. .Net is versatile and makes programming a lot faster. DQ2 WK1 In the article a difference was in the refactoring section, it states that with XP the programmers revise their product designs and the underlying architecture on a continuous basis which would allow accommodations to new functionalities and also put a stop to redundancy in coding. With Microsoft, well everything is pretty much based off observations and interactions with the product. By creating daily builds, the Microsoft types believe this is how they are able to show progress before releasing the Beta version. In another section, “Simple Design” states that with XP teams the process is “......

Words: 1194 - Pages: 5