Marketing Techniques

In: Business and Management

Submitted By amynatalie
Words 5743
Pages 23
Bibliography –
(1) – Apple Computers: This Month in Business History (Business Reference Services, Library of Congress) – Retrieved March 10th 2015
(2) – Westerdal, Jay (Iphone.com has been acquired by Apple) Domain Tools Blog – Retrieved July 3rd 2007
(3) – http://www.apple.com/uk/iphone-6s/
(4) – Apple FY14 Results (United States Securities and Exchange Commission) – Retrieved October 20th 2014
(5) – BTEC Business Level 3 – Charlotte Bagley, Andrew Dean, Louise Stubbs and Mark Gardiner
(6) – Tesco: How one supermarket came to dominate (BBC News) – Retrieved 18th October 2014
(7) – www.tescocorporate.com
(8) – ‘’History’’ Tesco PLC – Retrieved 22 January 2015
(9) Tesco PLC website
(10) – Mesure, Susie (2003–10–10) ‘’Loyalty card costs Tesco £1bn of profits – but is worth every penny’’ The Independent
(11) – BTEC Business Level 3 - Charlotte Bagley, Andrew Dean, Louise Stubbs and Mark Gardiner
(12) - BTEC Business Level 3 - Charlotte Bagley, Andrew Dean, Louise Stubbs and Mark Gardiner
(13) – ‘Comet misleads customers’ – Telegraph – Harry Wallop – Retrieved 25th January 2011
(14) – BBC News – ‘Tesco fined over half price strawberries claim’. Retrieved 19th August 2013
(15) – ‘M&S card is breach of credit law’ The Guardian – Retrieved Thursday 9th October 2003
(16) – ‘Sony fined 250k over ‘serious’ Data Protection Act Breach’ John Glenday – Retrieved 24th January 2013
(17) - ‘Next breaks refund rules for online deliveries’ – Susannah Streeter – BBC News – 9th July 2010
(18) – ‘Tesco: new strategy shows sign of progresses’ – IGD – Nick Gladding – Retrieved March 2015

(19) – ‘Apple springs forward with more than just the watch’ Computer world – Retrieved May 24 2015

In this assignment I will be deliberating the marketing techniques used to promote an Apple and Tesco product; I will also be evaluating the effectiveness of these marketing…...

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