Marketing Strategy for Products

In: Business and Management

Submitted By aleciawhite09
Words 310
Pages 2
The type of product the company will offer is a game system called the Genius 3D. Some of the primary characteristics of this gaming system are portability, 3D graphics and twelve month warranty.

The Genius 3D game system has the ability to be played anywhere at any time. Genius 3D is the size of the Blackberry Playbook tablet, which is seven inches. It has a screen, keyboard, and up to four USB controllers that are the size of an iPod. The controllers can be wireless, and then there are some with cords, so it just depends on the user’s choice. The controllers of the Genius 3D is fully touch screen, so there is no major risk of buttons popping of the controller. Instead of constantly rolling up the controller when the user is done playing, the controller has a button that retracts the cord itself, so there is a less chance of shortage within the cord. Genius 3D comes with a carrying case that can hold the game system itself along with the controllers.

Genius 3D has 3D glasses that does not require the user to have 3D glasses. The 3D graphics has high definition. The graphics makes the game seem as if it can reach out and touch you. First-person shooter games are great to play on the Genius 3D because it brings the graphics out even more to the user, and it makes them feel like they are actually in the game.

Genius 3D has the ability to also multitask. While the user is playing their game, they can also talk with their friends through the built-in microphone, or they can type messages to their friends using the instant messenger. The game is never interrupted, and the ability to communicate is just one shortcut button away on the user’s controller or the…...

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