Marketing Plan of Bubble Tea

In: Business and Management

Submitted By neo04551
Words 2527
Pages 11
1. Executive summary
Bubble tea café will offer an alternative selection of drinking products, and it expects to catch the interest of a regular loyal customer base with its broad variety of bubble tea. 50Lan is a Taiwan company which is concentrate on offering high quality bubble tea to customers. This plan starts with the analysis of marketplace in the United Kingdom, and then move onto the available strategy of which 50Lan accesses Sheffield market by importing bubble tea form Taiwan.

2. Introduction
Tea is one of the most popular drinks in the world and the most widely consumed beverage in the United Kingdom. The tea culture has been a tradition since 3,000 years ago, and then it has since evolved.

Bubble tea originated in tea shops during the early 1980s, and some other names refer to bubble tea including pearl milk tea, boba drinks and zhen zhu nai cha. There is not a definitive history written on the topic of bubble tea but most would agree that Taiwan was indeed the birthplace of this innovative drink. It is a fusion drink that blends tea with fruit juice or milk. The drink's distinguishing ingredient, though, is the mushy pearl tapioca balls that float at the bottom. It comes in a variety of flavors and styles and can be served cold or hot. It is especially popular in China, Southeast Asia, and it had arrived in the United States, and since then its popularity with the American has been an overwhelming success (Bubble Tea).

50Lan Ltd. was funded in 1994 in Taiwan, and there were over 400 branches until June 2010, it has become the biggest chains of tea shop in Taiwan with an extensive range of unique tea related beverages (50Lan). This marketing plan aims to extend the business into the United Kingdom by occupying the market in Sheffield. For this purpose, we are planning to operate the first bubble tea café in Sheffield with importing…...

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