Marketing Plan for a Product

In: Business and Management

Submitted By ktierney
Words 2814
Pages 12
ROUGH DRAFT
EXECUTIVE SUMMARY: The Snow-Be-Gone is a new product that is going to make the snow removal process relatively cheap and easy. The product is a much less strenuous way of removing snow than a shovel while maintaining a low price compared to snow blowers. The Snow-Be-Gone is intended for all homeowners, young and old, who live in areas that receive snowfall. More specifically, it is intended for the younger who are more technologically savvy and more into instant satisfaction vs. the older generations who need the product because of its ease of use and lack of strenuous activity. The sales of the product will be affected by environmental factors including how much snow falls in the area. Another worry for the product is the economic state the country is in right now. This could cause people to not want to spend money on a luxury product. Some of the goals that are associated with this product include, developing a product that actually gets the job done, penetrating all major retailers, sell 10,000 units for the first year and double sales annually, grow from a regional company to a national company and then to an international company, and lastly maintain superior customer service. There are specific strategies that will help maintain each of these goals. Many of the strategies include extensive advertising campaigns and gaining a lot of exposure. The product’s success will be tracked through using monthly revenue reports and customer surveys. Both of these will allow for the tracking of both financial success and consumer satisfaction. The Snow-Be-Gone is a product that is unlike any other product in its design. If market correctly and is able to meet the consumer, it should be able to find its niche in the snow removal market.

PRODUCT DEFINITION: The name of product that is going to be in production is Snow-Be-Gone. This is…...

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