Marketing Management: Gamestop

In: Business and Management

Submitted By Lobo1411
Words 1730
Pages 7
Marketing Management

Executive Summary
In 2005, GameStop became the largest game retailer. As a specialty gaming retailer, GameStop has set themselves apart from other retailers. While GameStop has seen its share of success and growth, as the gaming industry changes so will the demands of the consumer leading to more competition. GameStop faces a variety of competition from brick and mortar stores to online stores and online game rentals. The question that one must ask is how does GameStop stay competitive in this changing environment? What strategy can they use to stay ahead of the competition and remain the top game, retailer? Introduction/Background
GameStop is the world’s largest video game and entertainment software retailer. They currently operate 4,490 stores in approximate 14 countries with the majority in the United States and Japan. Its corporate headquarters are in Grapevine, Texas. These stores are mainly in shopping malls and strip centers, with 55% of their entire store in strip centers. It's estimated that GameStop has approximately 33, 000 employees. Employees are knowledgeable about the gaming industry and are often gamers themselves. Employees are encouraged to take games and consoles home to stay up to date with upcoming gaming trends. GameStop also owns a magazine called Game Informer, considered to be a leading gaming publication. Customers that sign up for a GameStop PowerUp Rewards Pro membership automatically get a subscription as well as other discounts.
Problem
GameStop grew their revenue to over 3 billion in 2006, by providing a wide array of games, reselling used games, consoles, and well run distribution network. Besides the traditional challenges with retail stores such as price, placement and competition, the current environment, which GameStop has been very successful, is evolving. Their model of relying on…...

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