Marketing Magnum

In: Business and Management

Submitted By Pimmie2
Words 2061
Pages 9

In de concurrentie analyse zal er beknopt weer worden gegeven wat de sterkten en zwakten zijn van onze 5 grootste concurrenten.
Onze 5 grootste concurrenten zijn:
- Ben & Jerry’s
- Mars bv
- Ijsboerke
- Haagen Dazs
- Huismerken

Ben en Jerry’s (Liter prijs 12.58 euro)
De sterkten zijn dat ze een groot statussymbool zijn, dat ze hun eigen winkels hebben en dat ze maatschappelijk verantwoord ondernemen.
Hun zwakke punten zijn hun prijs(1) en hun distributie. Het is namelijk een zeer duur merk en je kunt het nog niet in alle winkels kopen.

Mars bv (Liter prijs 3.35 euro)
Mars heeft als sterke punten dat ze een bekende merknaam hebben, dat ze relatief goedkoop(1) zijn en dat het ijsje overal verkrijgbaar is.
Hun zwakke punten zijn vooral dat ze bekend zijn om hun snoep en niet om het ijs en dat ze hun ijs ook niet heel erg veel promoten.

Ijsboerke (Liter prijs 2.85)
Ijsboerke is vooral goedkoop(2) dat is een sterk punt. Verder hebben ze een goede distributie want ze komen zelfs naar de klant toe. Ook hebben ze een ijscadeaubon waardoor ze een USP hebben ten opzichten van de concurrenten. En hun laatste sterke punt is de goede gerichte promotie. Ze zijn een tijd sponsor geweest van een wielerploeg. In Belgie is dat een hele grote sport en ze hebben dus veel naamsbekendheid opgedaan.
Hun zwakke punt is dat ze een goedkoop imago hebben overgehouden aan hun prijszetting.

Haagen dazs (Liter pijs 11 euro)
De voordelen van Haagen dazs zijn vooral dat ze een luxe imago hebben, eigen winkels hebben en indrukwekkende commercials(3).
De nadelen zijn de prijs want het is een duur ijsje(1) en het is niet in alle winkels verkrijgbaar.

Huismerk (Liter prijs 1.79)
De sterke punten van het huismerk zijn vooral dat het goedkoop(1) is, dat ze een grote doelgroep hebben en dat het in elke supermarkt verkrijgbaar is.
De nadelen van…...

Similar Documents

Budwiser Magnum

...Budweiser MAGNUM is a super-premium brew which is the perfect companion to celebratory moments offering a rich, smooth taste crafted using the finest ingredients and an exclusive beechwood aging process. We think the Indian consumer is opening to superior choices & is always on the lookout for something new & exciting. Budweiser MAGNUM is carefully brewed with the finest hand selected ingredients and aged over Beechwood chips for extra richness and smoothness. We think there is a lot of opportunity by way of an ever expanding Indian palette that is looking for new & unique offerings. Budweiser MAGNUM gives us an opportunity to fulfill the need gap that is currently experienced in the high strength beer category by offering a uniquely a smooth beer with a strong taste you can savor. 2. What is the key target audience for this brand? How does MAGNUM differentiate from existing brands in the market? Budweiser MAGNUM is a brand for young achievers who are ambitious and settle for nothing but the best. 3. What is the positioning you are looking at for the brand and why? Budweiser MAGNUM will reinvigorate the beer category, offering the consumers the perfect alternative to spirits. With its super- premium brew we are confident that the Budweiser MAGNUM will do much more than grab the consumers’ attention because of our unique offering. 4. What is the pricing strategy for the brand? Why have you chosen this specific pricing? Budweiser MAGNUM will be......

Words: 493 - Pages: 2


... Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. The process of communicating the value of a product or service through positioning to customers. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that benefit the organization and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value. There are five competing concepts under which organizations can choose to operate their business; the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept. The four components of holistic marketing are relationship marketing, internal marketing, integrated marketing, and socially responsive marketing.......

Words: 1759 - Pages: 8


...Defining Marketing Paper ShuMikki Stinson MKT/351 Thomas Collins August 26, 2013 Marketing is a tool that can help business owners to prosper with their product. Marketing can be defined as an instrument that is helpful to individuals to promote their goods in their unique way that other people items would not be an eye-catcher. It is vital to know that the key thing for every marketing tool that the individual uses will be used for the proper reasons. By the individual using marketing tools in the proper way, the individual will reach their marketing level in which they wish to be at. There are side effects when it comes to the marketing tools and the techniques which they do not work properly as it was intended too. There are numerous of definitions that relate to the marketing field. According to William D. Perreault, the author of Basic Marketing, the best definition of marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client. (William D. Perreault, 2011). Marketing is important because it can be a benefit for a business or a hardship. Respectable marketing methods can make a transformation between a concrete upsurges in sales to an impasse circumstances on a quality merchandise. Marketing can be as simple as having a general conversation, which is usually the case in the long run. Marketing......

Words: 767 - Pages: 4


...*/introduction Critically evaluates the marketing planning process Discusses impediments to effective implementation of marketing plan Introduction The leading exponents of the marketing planning have been warned of the communications factors, operational, cultural and managerial in which frequently impede the effective implementation of the marketing planning programmers in the past two decades. (Cravens, 1998; Doyle, 1998; Greenley, 1982; Leeflang and de Mortanges, 1996; McDonald, 1992a, b; 1995; Piercy and Morgan, 1994; Jain, 1993; Simkin, 1996a, b; Verhage and Waarts, 1988). There have some specific guidance are offered in the recent years to assist marketing managers overcoming those internal organisational and in pre-empting forces (cf. Cravens, 1998; Dibb et al., 1996; Lings, 1999; Piercy, 1997; 1998; Simkin, 2000). Yet, the recent research has shows barriers to the implementation of programmes and marketing strategies. (Dibb and Simkin, 2001; Simkin, 2000). Another key barrier is indicating impeding the deployment of effective marketing practices used to be the lack in most marketing function or either in organisations. (cf. McDonald, 1992a, b; Piercy and Morgan, 1994). The research are shows this is a no longer to the case with the bulkiness businesses professing to have a marketing department undertaking not only promotion and customer research,but are relate to the Kotleresque textbook approach to marketing management (Dibb and Simkin, 1997;......

Words: 1580 - Pages: 7


...ASB-1104 Introduction to Marketing Assignment 1 In view of the dynamic nature of the marketing environment, to what extent do you consider consumers to be, in practice, central to marketing activities? Name: ZHUOMING AN Student No: 500356688 Tutor: David James Introduction What is marketing? The answer is not changeless. There are some different definitions about marketing. The Chartered Institute of Marketing define that "Marketing is the management process responsible for identifying, anticipating and satisfying consumers' requirements profitably." (CIM). Taking a concern into this definition, it indicates that marketing begins before a product or service is developed. In additional, it also explain that marketing involves identifying an unsatisfied consumer need or want and determining if a profitable opportunity exists. Another definition is that “A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others." (Kotler et al., 2005). The basic idea of this definition is that core to all marketing activities is customer satisfaction, which means marketing is an ongoing process as consumer demands and the environment is constantly changing. Products need to adapt as demands change. At the same time, marketing does not involve misleading, tricking or manipulation the customer. The Jobber also define the marketing is "The achievement of corporate goals through......

Words: 1933 - Pages: 8

Magnum Technologies Ltd

...Magnum Technologies Ltd Magnum Technologies Ltd is evaluating an electronics project for which the following information has been assembled: 1. The total outlay on the project is expected to be Rs 50 million. This consists of Rs 30 million of fixed assets and Rs 20 million of current assets. 2. The total outlay of Rs 50 million is proposed to be financed as follows: Rs 15 million of equity, Rs 20 million of term loans, Rs 10 million of bank finance for working capital and Rs 5 million as trade credit. 3. The term loan is repayable in five equal annual installments of Rs 4 million each. The first installment will be due at the end of the first year and the last installment at the end of fifth year. The levels of bank finance for working capital and trade credit will remain at Rs 10 million and Rs 5 million till they are paid back or retired at the end of five years. 4. The interest rates on term loan and bank finance for working capital will be 10% and 12% respectively. 5. The expected revenues from the project will be Rs 60 million per year. The operating costs, excluding depreciation, will be Rs 42 million. The depreciation rate on fixed assets will be 15%as per WDV method 6. The net salvage value of fixed assets and current assets at the end of year 5 will be Rs 5 million and Rs 20 million respectively. 7. The tax rate applicable to the firm is 30%....

Words: 258 - Pages: 2

Term Paper Magnum Enterprises

...Part 1. The role of the IT manager in organizations My role as head of IT management at Magnum. Thank you for giving me the opportunity to lead IT management at Magnum Enterprises. As head of IT management I will maintain the IT department to the best of my abilities. Since the mission statement reflects the business’s goals, my first order of business will be to review the mission statement of the company. I want to totally understand what Magnum Enterprises is all about to our customers and our employees. I want to also understand why Magnum Enterprises is in business. I will also look at the vision of Magnum Enterprises. I want to ensure that job that I do fully focuses on meeting the mission and vision of the organization. I’ll evaluate the current structure of the IT department to get an understanding of how things are currently managed. I’ll speak with employees to get a feel for the organizational climate of the department. I will manage the six employees that you have given me. I will mentor them, counsel them, and when needed I will provide discipline. I will always communicate my job expectations so that the employees know what will be expected. I will set measurable standards that I will expect all employees to meet. The key word here is measurable. I will provide training to ensure that every employee grows personally and professionally. Information technology rapidly changes. I will ensure that the employees are kept informed and trained......

Words: 256 - Pages: 2


... Targeting, Dan Positioning)PADA MAGNUM GOLD Definisi Umum Magnum adalah sebuah produk minuman berupa es krim dengan komposisi dasar es krimyang dilapisi coklat agak tebal, namun dengan seiring perkembangannya, komposisi es krimmagnum bervariasi tergantung pada lokasi pemasarannya. Pemilik brand magnum ini adalahPT Unilever dengan proses penjualan melalui divisi Heartbrand/Walls. Magnum dijual untuk pertama kalinya pada tahun 1987 dengan nama magnum classic. Dalam beberapa tahunkemudian, nama Magnum bervariasi sesuai dengan komposisi bahan yang dipakai untukmembuat es krim. Tahun 1992 memiliki variasi magnum Almond yang berisi kacang almond.Tahun 1993 memiliki variasi magnum Chocolate karena menggunakan bahan coklat. Hinggatahun 2010, jenis variasi pertama yaitu magnum Classic diluncurkan kembali. Dan di tahunterakhir yaitu 2011 variasi es krim menggunakan komposisi bahan coklat putih sehinggamemiliki namaMagnum White Chocolate dan Magnum Gold. Segmentasi  Disi ni segmentasi produk “Magnum” berdasarkan 5 aspek, diantaranya:  1.   Demografis (usia) Segmentasi produk “Magnum” adalah pada pria dan wanita mulai dari remaja sampai dewasa, yang memiliki usia berkisar antara 17-37 tahun. Karena produk ini cocok dikonsumsioleh remaja dan dewasa. Jika kurang dari 17 tahun atau usia anak-anak, produk ini kurangcocok dikonsumsi karena anak-anak biasanya menyukai es krim dengan rasa buah-buahan   atau varian rasa yang “ringan”. Es krim Magnum di Indonesia membidik pasar......

Words: 686 - Pages: 3

Study of Magnum Ice Cream

...Magnum is an ice-cream brand owned by the British/Dutch Unilever company and sold as part of the Heartband line of products in most countries. The ice cream today known as Magnum was launched in Sweden in January 1989 as an upmarket ice cream for the existing Nogger brand, and it was originally manufactured by Frisko in Denmark. The original Magnum consisted of a thick bar of vanilla ice cream on a stick, with real chocolate coating. As there was no real chocolate which could stand the temperature of -40 degrees Celsius, an ad hoc chocolate was developed by Belgian Callebaut. The original Magnum had a weight of 86 grams and a volume of 120 ML. The company also started selling Magnum ice cream cones in 1994 and an ice cream sandwich in 2002. Malaysians are well-known for our penchant for sweet stuffs, like the ravenous fever for French macaroons and red velvet cake that resulted to many retailers set up joint to cater to the madness. And now we have a relatively new dessert place to have ‘dirty’ food porn thoughts with– and it’s a life-long favourite. Move over, free-flowing chocolate fountain; there’s a new Dessert Sheriff in town– the Magnum Cafe! First introduced in Siam Centre, Bangkok, in early 2013, Magnum Cafe had since garnered mass popularity for its wide selection of delectable chocolate-coated confections and even set up shop at several major cities such as Jakarta and Manila. The star item of the establishment is predicted to be the ‘Make My......

Words: 1127 - Pages: 5


...(Adding vitality to ,2014) Wall’s has fabricated a brand name that implies quality ingredients, satisfaction and services. They make and offer their products as indicated by the geological setting, local preference and standard of living. They generally take after the client's need, and interest to make their products more compelling and dependable in the client's psyche. Wall’s include product includes Cornetto, Paddle Pop and Magnum and a price range from low to high take in the context of premium ice cream. (Adding vitality to ,2014) Wall’s is currently under maturity product life cycle. In order to stay as a strong competitor in the market, Wall’s continue to launch new products to compete with their competitors. Therefore Wall’s is consistently the star brand, conveying the picture of premium ice creams that have been secured over many years. With solid on-ground initiation and fruitful purchaser advancements the brand had two-fold digit development. This report will be touching on micro & macro analysis, marketing strategy as well as marketing mix. (Adding vitality to ,2014) 2.0 Internal Analysis: Customers & Competitors Wall’s spoil its clients as indicated by their needs. It can be seen from the numerous kinds of ice cream product offered, and wide price range ranging from high to low price. Furthermore, Wall’s even launch various sizes of ice cream such as mini Cornetto to address the needs of individual and huge packaging for purchaser focusing......

Words: 2874 - Pages: 12


...The Government of Russian Federation Federal State Autonomous Educational Institution of Higher Professional Education National Research University Higher School of Economics - Nizhny Novgorod Faculty of Management Marketing plan of «Unilever» Students of 12m1: Bukanov Denis Gladkikh Kseniya Gorbunova Julia Tsvetkova Ekaterina The teacher: Shigina Yana Igorevna Nizhny Novgorod 2015 1. Executive summary. Unilever is a British–Dutch multinational consumer goods company co-headquartered in Rotterdam, The Netherlands and London, United Kingdom. Its products include food, beverages, cleaning agents and personal care products. It is the world's third-largest consumer goods company measured by 2012 revenue, after Procter & Gamble and Nestlé. Unilever is the world's largest producer of food spreads. One of the oldest multinational companies, its products are available in around 190 countries. Unilever owns over 400 brands, but focuses on 14 brands with sales of over 1 billion euros - Axe/Lynx, Dove, Omo, Becel/Flora, Heartbrand ice creams, Hellmann's, Knorr, Lipton, Lux, Magnum, Rama, Rexona, Sunsilk and Surf. It is a dual-listed company consisting of Unilever N.V., based in Rotterdam, and Unilever plc, based in London. The two companies operate as a single business, with a common board of directors. Unilever is organised into four main divisions - Foods, Refreshment (beverages and ice cream), Home Care, and......

Words: 4399 - Pages: 18

Marketing the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. This book offers a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle East, Africa, the Far East, North and South America. It provides a complete and concentrated overview of the total international marketing planning process, along with many new, up-to-date exhibits and cases, which illustrate the theory by showing practical applications. • Extensive coverage of hot topics such as glocalization, born globals, value creation, value net, celebrity branding, brand piracy, and viral marketing, as well as a comprehensive new section on integrated marketing communication through social networking. • Brand new case studies focus on globally recognized brands and companies operating in a number of countries, including Build-A-Bear Workshop, Hello Kitty, Ralph Lauren and Sony Music Entertainment. • Global Marketing ‘Svend Hollensen writes with real authority and insight having been involved in global marketing both as a manager and academic. His book provides a framework within which managers can......

Words: 33515 - Pages: 135

Marketing Analysis

...Marketing Analysis of Products And Services 1. Nokia Lumia 625: * Company Name: Nokia ( Connecting People) * Print Advertisement: Marketing Analysis Of print Ad: * Heading: THE PHONE THEATRE NEW NOKIA LUMIA 625 Heading of this ad is written in capital letters so that it captures the customer’s attention immediately. The words “THE PHONE THEATRE” used in the heading make the target audience curious about the product. * Font color: Color of heading text is blue that shows trust, loyalty, wisdom and truth in the ad. * Subhead line: Its subheading explains the heading of the ad. It explains that how the product is a substitute of the movie theatre by explaining its two prominent features that are its large screen and 3000 movies available for download. * Message: Print ad of this product shows the features of product with its price. * Message Appeal: This ad use rational appeal for the product advertisement. * Language: Language used in this ad is English that is global language. The use of this language is not only for conveying the message to customers, it also shows that the product is not for a particular targeted area it is for the target audience in the entire globe. * Image: Image used in this print ad gives the theatre look in a mobile phone. Image used in this ad is directly related to the heading of ad and it gives the customer a picture view of heading. The use of relation in this picture captures the whole......

Words: 1507 - Pages: 7

P O B Marketing Sba

...[pic] Name of Student: Davien A. Donald School: Glenmuir High School Registration #: 1000390605 Territory: Jamaica Year f Exam: June 2015 Teacher: Mrs. Grant Table of Content TITLE PAGE PAGE Introduction Acknowledgement Description of Business 5 Organization of Marketing Department 7 Market Research 11 Promotion Mix 21 Customer Complaint 26 Government Regulations 28 Ethical Issues 30 Biblioghraphy 31 INTRODUCTION Entrepreneurship drives any economy; for a business to be viable, it takes an individual with foresight, drive and enthusiasm for the business to be a success. It is therefore the intent of the business owner to join the food industry, which he believes has a very high growth potential. The business venture will be a Manufacturing Company, ‘Zens’ Manufacturer, which will be distributing healthy and affordable choices of products for the health conscious individual. The main aim of...

Words: 2680 - Pages: 11

Marketing players and recently introduced a new line of tennis racquets. While the Feather is made for the "regular player", and the Response for the "club player", Adidas targets the "tournament player" with the 12.2 oz Barricade tour model. ADIDAS AGType Public (AG, FWB: ADS) Founded 1924 (Registered in 1949) Founder(s) Adolf Dassler  Headquarters Herzogenaurach ,Germany. Key people Herbert Hainer (CEO), Erich Stammminger(CEO, Adidas brand). Indusrty Clothing & consumer goods manufacturing. Products Footwear, accessories, sportswear, sports equipments. ADIDAS IN INDIA Adidas first entered India in 1989, through a license agreement with BATA. Addidas later rentered India for the second time in 1996 through a joint venture with Magnum International Trading Company Ltd with an initial investment of $2.5 million to form Adidas (India) trading private limited Adidas holds a cent percent stake in the company. The company, which is known for football and running shoes, introduced its cricket gear in India in2004.The company adheres to strict quality and design specifications and uses the manufacturing unit of Lakhani Footwear to manufacture the locally. PRODUCTS: Running Addidas currently manufactures several running shoes, including the adiStar  Control 5, the adiStar Ride (the replacement for the adi Star Cushion 6), the Supernova Sequence (the replacement for the Supernova Control 10), and the Supernova Cushion 7 (which will soon be replaced by the......

Words: 725 - Pages: 3