Marketing Enviornment

In: Business and Management

Submitted By gauravdongare
Words 17633
Pages 71
PROJECT REPORT ON

"RURAL MARKETING"

BY

AARON FERNANDES

T.Y. B.M.S.

SEMESTER V

SHRI CHINAI COLLEGE OF COMMERCE & ECONOMICS

MUMBAI

PROJECT GUIDE

PROF. VAISHALI CHAUDHARY

UNIVERSITY OF MUMBAI

2003-2004

1 ACKNOWLEDGEMENTS

Many hands have toiled to ensure that this project finally sees the light of the day. It required continuous guidance, inspiration and support from many people and without their cooperation; this project would not have been complete. I take this opportunity to express my sincerest gratitude to my Project Guide, Ms. Vaishali Chaudhary, who lived up to her Designation and was a constant source of guiding light for me at each and every stage of the execution of this project.

I would also like to thank the following people who through their experience have enlightened me on the practical aspects of this subject without whom the study would not have been carried out successfully.

i. Prof. (Ms) Dr. Malini Johari – Principal, Shri Chinai College, Andheri

ii. Prof. (Ms) S.G. Kelkar – BMS Co-ordinator, Shri Chinai College, Andheri

iii. Professors at Shri Chinai College:

Prof. Sunil Fussey

Prof. Vaishali Chaudhary

Prof. Padma Iyer

Prof. Gitanjali Thorvat

Lastly I would like to thank my well-wishers and my colleagues who were a constant source of inspiration and in some cases also motivation as it ultimately has led to the completion of this project. Finally I would also like to give due credit to people, who knowingly or unknowingly have guided, supported and helped me in the completion of this project as without their support this project would have never seen daylight.

|Chapter No. |C O N T E N T S |Page No. |
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