Marketing Consultancy

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Contents Introduction 4 Situational Analysis 4 Possible results in case of failure: 5 PESTEL Analysis 6 SWOT Analysis 7 Samsung Marketing Mix 8 Product 8 Price: 8 Place: 8 Promotion: 8 Recommendations 8 References: 9

Samsung is a based in the South Korea and known as the multinational organization. In Suwon its head office is located. With the brand name of Samsung and company name Samsung Electronics Company limited, it is well recognized brand in the world and in development associations in its high revenue and sales. Its product list that includes mobile phones, TV and second other semiconductor chip creator are well known as recognized in the world (Haslam, Tsitsianis, Andersson, & Yin, 2013).
From a long time Samsung is producing and manufacturing electronic components and hardware. These hardware lists include different components like semiconductors, chips, flash memories. Competitors of the Samsung in this field are Apple and HTC.
Samsung equipment evacuated Apple Inc as the world's greatest development association in 2011 and is noteworthy bit of South Korean economy. In June 2014 Samsung dispersed the Tizen OS with new Samsung Z (Gaikar & Gaikar, 2014).
Samsung’s achieved a great growth and success when it introduced Smartphone in mobile phone industry. This report deals with the Samsung and its product of smart phone under which internal and external factors will be evaluated. It is also known as the situational analysis.…...

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