Marketing a Business

In: Business and Management

Submitted By cera8461
Words 1055
Pages 5
Explain why Sears or Wal-Mart cannot effectively create a trendy counterculture image:
By definition, counterculture is a sociological term used to describe the values and norms of behavior of a cultural group, or subculture, that run counter to those of the social mainstream of the day, the cultural equivalent of political opposition. This being said, Sears and Wal-Mart cannot effectively create a trendy counterculture image because they are a big box stores. Sears carries everything from electronics to clothes to jewelry. Wal-Mart carries all of that and more; groceries. If you go to a store here in Richmond and then go to a store in Texas, the stores are exactly the same. Once you have been to one Wal-Mart or Sears, you have been to all of them. Wal-Mart and Sears have to maintain the social needs of the population, they can be trendy but it is very minimal.
Let’s say I go into Sears and purchase a brand new washer and dryer that just came out with new technology. I would think that I am being trendy because it is brand new and no one will have it, but because Sears is a big box store, I know that every store around the country has this exact same product with plenty of inventory. It is hard for a big box store to be trend because let’s face it; they are called a big box store for a reason; they buy products in bulk at a discounted price and sell them all of the country, wherever their stores may be; the United States or China.
Could the big box store sell merchandise identical to Urban Outfitters? Explain your answer:
Big box store cannot sell merchandise identical to Urban Outfitters because they are one thing and one thing only, a big box store. A big box store, also known as supercenter, superstore, or megastore, is a physically large retail establishment, usually part of a chain. Typical characteristics include large, free standing,…...

Similar Documents

Marketing in Business

...importance of Marketing in Business February 19, 2013 In the following paragraphs the definitions of marketing will be developed in accordance to different sources. The importance of a strong marketing department to drive successful business will be discussed relaying in real life examples from MGM International strategies. “The purest treasure mortal times can afford is a spotless reputation- William Shakespeare.” (Brenner, 2013) Marketing in my own words are the strategies used by business to attract more clients and to differentiate from competitors. Marketing is a matter of earning people’s trust. According to the Business Dictionary, “Marketing is the management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the four P’s of marketing: identification, selection, and development of a product, determination of its price, selection of a distribution channel to reach the customer's place, and development and implementation of a promotional strategy.” (Marketing Concept, 2013). Marketing also can be defined as “the activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments......

Words: 669 - Pages: 3

Marketing a Business

... and Marketing a Business BUS 100 March 3, 2013 Creating, Financing, and Marketing a Business A partnership is a voluntary agreement under which two or more people act as co-owners of a business for profit (Kelly & McGowen, 2012, p. 76). There are some advantages of this form of agreement whereas each partner has the right to participate in the company’s management and share in profits and losses, but also has unlimited liability for any debts the company incurs. A partnership is easier to establish compared to a corporation. Each partner will share start-up cost, and reciprocate support and motivation. Partnership earnings that pass through the business are taxed only as the partners’ personal income. In contrast to, unlimited liability, partners are jointly and individually liable for the business activity of the other. If a partner withdraws from the partnership, he is still responsible for any debt the business had at the time of withdrawal, it does not matter who created the obligation. Decisions are shared and differences of opinion can lead to disagreements, which can lead to one partner buying out the other. The various funding options for small businesses offer an individual an alternative to partnership. Federal, state, and local governments have all created government subsidy or incentive programs try to facilitate small business funding. Commercial banks and private investors also play a key role in funding small businesses. The business......

Words: 1761 - Pages: 8

Marketing for Business

...Marketing for Business Today I will discuss marketing for a business. I will identify the pros and cons of creating a business under the partnership form of ownership. I will cover funding options for small business and how each option affects the business from the owner standpoint. I will discuss managerial accounting, and determine how it can help managers with product costing, incremental analysis and budgeting. I will cover the basic components of the marketing process using a product I have come up with. Finally, I will discuss the role of social responsibility and technology in the marketing function. A business partnership is defined as two or more persons (usually not a married couple) who agree to contribute money, labor, and/or skill to a business. Each partner shares the profits, losses, and management of the business and each partner is personally and equally liable for debts of the partnership. Formal terms of the partnership are usually contained in a written partnership agreement (Ownership Structure Types 2013). There are three major types of partnerships. The General Partnership, the Limited Partnership and the Limited Liability Partnership. The limited partnership and the limited liability partnerships both are used to protect the assets of a contributing partner. A limited partnership limits the amount of liability to the amount of the partner’s investment. The limited liability partnership is the same as the limited partnership, buts protects......

Words: 1045 - Pages: 5

Business Marketing

...Project Report Launching the BMW Z3 Roadster Introduction BMW Z3 is the 1st BMW car which is being manufactured in North America, a market which has contributed only 16% to BMW s revenues. At the same time, the American customer has found itself very difficult to relate itself to a foreign brand. Here lies the challenge for BMW and the marketing efforts behind the Z3 campaign are aimed at changing this perception of the American customer and ingrain BMS s brand image in the hearts of Americans. Phase1 which was not a run of the mill marketing campaign created a huge buzz and was deemed a huge success. The campaign revolved around the placement of the BMW Z3 in the James Bond Movie, GOLDENEYE as Bonds new car. Several other non-traditional elements such as being part of the Neiman Marcus Christmas Catalog, product appearance on the Jay Leno show, and launch at Central Park ensured an out-of-the-box prelaunch. The challenge now is to leverage the buzz and design Phase II marketing strategies which will convert the interest generated into revenues for BMW. Strategic Significance of the Launch The launch is especially significant for BMW because the success of the entire U.S. operations of BMW crucially hinged on it. Moreover, BMW hopes to position the BMW brand firmly in American culture and settle into the hearts and minds of the American public through the launch. It was also meant to promote the vehicle as a cultural icon in America. Further, the launch demonstrates......

Words: 1684 - Pages: 7

Business to Business Marketing of Processors

...Business to Business Marketing of Processors Market Overview: (a) The Microprocessor Manufacturers Moore's Law states that the number of transistors in an integrated circuit for minimum component cost doubles every 24 months. In effect it has led to an exponential rise in microprocessor performance over the past few decades. And as the microprocessors develop, so does the market. Currently, with Apple virtually opting out of the G-series processors (G5, G4) and the failure of Cyrix, the microprocessor market has come to be dominated by two players: Intel and Advanced Micro Devices (AMD). In this report, we would be considering three microprocessor classes: (1) Desktop Processors (2) Notebook Processors (3) Server or Workstation Processors The following chart shows the processor unit market share by segment for 2007 Segment Intel AMD Servers 70.9% 29.1% Desktops 71.0% 21.0% Notebooks 85.2% 14.8% (b) The Computer Manufacturers World Market- HP is the leader in the world market with 19.1% share. Dell is second with 15.2% share in the world PC market. Acer and Lenovo are tied for third. Indian Market- In the overall Client PC (Notebooks and Desktops combined) market the rankings remained unchanged. HP retained the top spot with a market share* of 21%, followed by HCL at 14%, Lenovo at 9% and Dell at 6% in terms of unit shipments. In the total desktop PC market, HP led the market in CY 2006 followed by HCL and......

Words: 1661 - Pages: 7

Business Marketing

...cars’ young buyers toward the Yaris are advertising, Internet marketing and promotions. * Advertising is providing financial means to social media for the space and time on broadcasts to reach more audiences, promote and create compilling messages about a product in order to attract customers attention. Toyota could use more advertising to raise awareness about the Yaris and convince the generation Y since its Toyota’s main target market. This communication technique impact the affective component which appeals to consumers’ feelings and emotional reactions to a product, because it leads marketers to differenciate the utilitarian or functional benefits to attitudes from hedonic or emotional benefits (Marketing Techniques, 2013). Therefore, companies can use better strategies based on consumers reactions and feedback to enhance the quality and performance of the products, as well as raise awareness about the specific product. Toyota may use advertising through the affective component to change young buyers attitude toward cars such as the Yaris. * Internet Marketing is a sort of advertising that mainly proceeds online. Since the Internet has become easily accessible to everyone, many people do their primary research about a product online. Thus, Page 4 companies have customized their web pages because they are the first impression to the online clientele about the company. Moreover, Internet Marketing is progressively becoming more popular because over 80......

Words: 1500 - Pages: 6

Business Marketing

...BUSINESS ENVIRONMENT A TERM PAPER ON PROJECT SHAKTI - _STRATEGIC ADVANTAGES OF CSR SUBMITTED BY; NAME;-Pravita Mehta ROLL;-Ao1 SECTION;-RT1002 REGISTRATION NUMBER;-11008575 COURSE;-MBA(3501) CONTENTS 1.INTRODUCTION 2.PROJECT SHAKTI-ORGANIZATION NAME UNLEVEL PROBLEM AND SOLUTION 3.BENEFITS 4.HUL-PROJECT SHAKTI PRESENTATION TRANSCRIPT 5.SUPPORT SHAKTI. 6.MARKET LINKAGE FOR RURAL PRODUCTS 7.INDUSTRY ROLE IN BUILDING MARKET LINKAGES 8.SCOPE AND OPPORTUNITIES 9.LITERATRURE REVIEW 10.CONCLUSION 11.REFERENCES AND BIBLIOGRAPHY Introduction  Rural products of India are unique, innovative and have good utility and values. Large number of these rural products (like handicraft items, food products, embroidery, clothes & other products) sustains a significant segment of the population in the rural areas. Several attributes of rural products can be identified, for which, it has a demand in the market. Out of the lots, ‘ethnic origin’ and ‘indigenous design & appearance’ are two traits of rural products, attracting a premium in the market. But, contrary to this, the non-uniformity of rural products (from one another) and lack of its quality control measures has been creating a negative demand. Besides, the small sized and dispersed...

Words: 4266 - Pages: 18

Consumer and Business to Business Marketing

...a brand in a business-to-business context different from doing so in the consumer market? Building a strong brand that is able to set a company apart from other business is always an important job. However depending on who the intended client is determines how the company will build their brand. A brand is defined as a name, term, sign, symbol, or design, or a combination of them , intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. (Kotler, Keller, 2012) While many things in branding are the same, building a brand that supports brand to brand, B2B, or brand to customer, B2C, sales has slight differences. In an online article entitled, Focus Area, Business Market, B2C and B2B are compared. Here are a few of those comparisons: In the consumer market, every customer has equal value and represents a small percentage of revenue, products are the same for all customers-the service elements are low, and costs are restricted to purchase costs. In the business-to-business context, there are a small number of big customers that account for a large percentage of revenue, products are customized for different customers-service is highly valued, and purchase costs may be a small part of the total costs of use. These are just a few among many comparisons between business-to-business and consumer market. In B2B branding, a focus will be made on making a strong connection with the client business in order to......

Words: 765 - Pages: 4

Business to Business Marketing

...various types of promotional tools that are used by business organisations like SPSL are: advertising, public relations, trade event, direct marketing, sales promotion and personal selling. Advertising: Advertising is the process through which a company draws attention of the members of public about its products and services by communicating it to them through advertisements which are communicated through various sources of medium like TV, Radio, news paper and leaflets. The main disadvantage of advertising is it involves high costs (Bertrand et al, 2010). Public Relation: Public relation is the process through which a company communicates the positive messages about itself and its services through press releases and events that are conducted by the company. The main disadvantages of public relation are that designing and implementing a public relation campaign is a complex process and the success of the process is hard to measure (Karimi, 2013). Trade Events: Trade events are processes through which a company displays its products and services to the members of the public to create awareness through trade fairs to create awareness and increase its market share. The main disadvantage of conducting trade events for a company is that they may not attract and deliver the message to the target customers of the company (Gottlieb et al, 2011). Direct Marketing: Direct marketing is the process in which a company provides marketing information about its products and services......

Words: 3101 - Pages: 13

Business Marketing

...The importance of marketing: The increase in appointing a Chief Marketing Officer (CMO) shows the importance of marketing for many companies. They are on the same management level as Executive Officers and Chief Financial Officers. Jack Welch, General Electrics former CEO, stated ‘Change or die’ when it comes to surviving in business. What is Marketing? This chapter will take a look back on the fundamental elements of marketing and also what is happening in the 21st century. Definition: ‘marketing is an organisational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders.’ Peter Drucker states the aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. What is Marketed? Goods: these are the physical goods that most companies put their marketing efforts towards. Services: it is becoming more and more common for companies to include services into their company. The US economy now consists of 70-30 ratio of services-to-goods mix. Many markets use a combination of both a product and a service for example a fast food restaurant offers a product and a service. Events: marketers are now using events to promote. These can include trade shows or company anniversaries. Experiences: this is best represented in Disney theme parks where an experience......

Words: 1623 - Pages: 7

Business Marketing

...Copenhagen Business College By group 2. International Business Department 09 IM Hand-in date: October 17th 2011 Team members: Wang Lehuan , Apple Inc. Fei Xuan , Liu Danfei , Jiang Yongming , Zhang Hao , Li Changhua Counselor: Sun Na Synopsis The paper is about Apple Inc. which is a famous IT company in the world. It's main business is to offer different kinds of high information technology electronic products. Through the internal and external analysis by using SWOT, STP, 4Ps, PEST models for Apple Inc., some problems are indentified. Firstly, in the analysis of internal environment, the paper tells that Apple's products are high quality and attractive. Apple is the world's most successful and healthy IT brands. It holds the leadership in electronic industry. Apple lead the production design in high technology. Most employees in the company are creative and pay attention to innovation. It prefers to build up good relationship with customers so that to attract them to buy their products again. But Apple don't have a wide distribution channels and its market is limited which only focus on middle and high income people who are pursuing modern, vogue and innovation, most of them are in developed countries. And their suppliers pollution issues are exposed in 2011 which is harmful to Apple's brand image. Apple products are hardly compatible with other companies' electronic products. Secondly, in the analysis of external environment, the paper tells that it is a...

Words: 5223 - Pages: 21

Marketing a Business

...Urban Outfitters Continuing Case Study Part 4: Marketing a Business Introduction to Business – BUS 100 November 22, 2010 Abstract Urban Outfitters is a continuing case study that describes the basic components of the marketing process (product, promotion, pricing, and distribution). This assignment gives insight into several companies marketing strategies that businesses use to excel in customer service and satisfaction with their product(s) and or services. The study specifically addressed four questions regarding counterculture image, big box stores, exclusivity and the enjoyment of shopping. The study’s hypothesis was that a business must complete an external analysis in order to determine what changes are taking place in their city, county, state, country and around the world that could potentially impact its business? Also, it’s important to find out want and how they make their final purchase decisions. A company must be able to determine their potential, weaknesses, opportunities, and competition. Explain why Sears or Wal-mart cannot effectively create a trendy counterculture image. One reason as to why Sears or Wal-mart cannot effectively create a trendy counterculture image is because it would completely go against the general norm. This image normally targets a specific group of people. Wal-mart’s main focus is to help customers save money, which will hopefully result in them living better. Before opening......

Words: 881 - Pages: 4

Business Marketing

...INTRODUCTION The idea or concept of Business to Business (B2B) marketing has existed for centuries but for a long time it had been ignored and remained in the shadows of the more traditional Business to Consumer (B2C) marketing (Pitt & Honeycutt, 2001). It is over the last two decades has more light been shone on this important phenomenon- where businesses trade with other businesses, governments and Institutions . It is essential to first and foremost understand that B2B marketing cannot exist in isolation, the existence of B2B and B2C markets are in many ways dependent on each other for its survival and growth, a single demand for a B2C product such as a car gives rise to millions of B2B market demands such as aluminum, leather, steering systems, engines, etc (derived demand). Furthermore a failure in one market will have significant detrimental impact on the other. This essay however aims to identify the differences that exist between the two markets and how multinationals such as Hewlett-Packard (HP) implement separate marketing strategies based on the distinctions that exist within the market and their consumers. PRODUCT DIFFERENCE (standardized vs. complex) Hewlett Packard (HP), famous for its laptops, desktops and printers and storage devices sells its products in both markets. The B2C market it operates is more standardized and less complex that its B2B counterpart. Large groups of individual customers exist whose specifications for the products are more or......

Words: 2006 - Pages: 9

Marketing in Business

...Contents Terms of Reference Page 2 Analysis of Marketing Environment Pages 3-4 Target Segments Pages 5-6 Marketing Strategy Pages 7-10 Bibliography Pages 11 Appendices Pages 12- Terms of Reference The purpose of this report is to review the marketing strategies available to DFL in introducing a new cereal bar to the market place by: • Analysing the marketing environment • Choosing the appropriate market segments • Produce a market strategy for DFL Analysis of the Marketing Environment The marketing environment is a crucial part in any organisation/business for it to succeed. In order for the business to become successful within the market place, it first needs to consider internal and external influences that may affect their product. These factors are called micro, macro economics and the internal environment. (Ref. Appendix 1) It is very important that a business considers the environment before marketing a product. The on going changes occurring in society create an uncertain environment and can have an effect on the organisation as a whole. A PEST analysis is a framework that categories environmental influences such as political, economical, social and technological. A pest analysis can been used to improve business and strategic planning also help with a company’s performance to ensure that any changes within the external environment are adapted and allowed for. This will ensure that the product...

Words: 2470 - Pages: 10

Business Marketing

...retailer by Nielsen Online. In January 2007 Netflix was named the Retail Innovator of the Year by the National Retail Federation. In the fall of 2005, Fast Company magazine named Netflix the winner of its annual Customers First Award. In December 2008, Time Magazine named the Roku Netflix ready device one of the top ten gadgets of the year. Services play an increasingly important role in the economy and in individual organizations. Services are particularly relevant in industries where competitive pressures are forcing companies to find ways to create competitive differentiation. (Davey) Marketing a service is not exactly the same as marketing physical goods. It has been called "selling the invisible" - delivering intangible services as a core "product" offering . However, invisibility, or intangibility, is just one factor that distinguishes services marketing from product marketing. Other factors include inseparability, heterogeneity, and perishability. These four characteristics affect the way clients behave during the buying process and the way organizations must interact with them. 1. Intangibility - Services are not physical and cannot be "possessed." Because they can't be seen, touched, or made tangible in some way, assessing their quality and value is difficult. 2. Perishability - You can't store services for future use. When a client misses an appointment with his attorney, that time can never be recaptured. When hotel rooms are empty and......

Words: 5984 - Pages: 24