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Marketing 331

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Marketing 331 Assignment 4
Best Buy, No. 56 on the Fortune 500 list wants your junk. At a Best Buy store located in Roseville, Minn., it has rolled out its take-back program. This program is geared toward service to the community and environment by offering a massive recycling program that allow customers to conviently bring in their old and outdated electrical junk to Best Buy and shop while they are at the store instead of having to travel to a recycle center or just discarding the junk in the trash. * Retailer – A Channel intermediary that sells mainly to consumers (Chapter 12 Page 125) * New Product – A product new to the world, the market, the producer, the seller, or some combination of these. (Chapter 10 Page 145) * Early Adopters – The second 13.5 percent to adopt the product. They are not the very first, they do not adopt early in the product’s life cycle. (Chapter 10 Page 153) * Planned Obsolescence – The practice of modifying products so those that have already been sold become obsolete before they actually need replacement. (Chapter 9, Page 134) * Supply Chain – The connected chain of all the business entities, both internal and external to the company, that perform or support the logistics function. (Chapter 12 Page 173) * Target Market – A defined group most likely to buy a firm’s product. (Chapter 3 Page 32)
Christine Cartwright, a store manager at Best Buy in Roseville, says she never expected to get into the recycling business when she joined the retailer. One of the questions being asked were whether or not the big box retailer, Best Buy, could turn all of that electronic trash into cash; however, Best Buy do share in the recycling revenues with the contractors it hires to manage its waste stream.
Brian Dunn, CEO of Best Buy talks about how Best Buy came to embrace corporate responsibility and recycling.…...

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