Marimekko Venture Into India

In: Business and Management

Submitted By ssethi6
Words 1360
Pages 6
MARIMEKKO INTEREST IN ENTERING THE INDIAN MARKET

⁃ WORLD'S SECOND LARGEST POPULATION. WILL BECOME FIRST IN 2020 ⁃ HIGH ECONOMIC GROWTH. LAST YEAR BEING 8%. SURPASS GERMAN ECONOMY IN 2015 ⁃ HUGH MIDDLE INCOME POPULATION. BY 2025, WILL BECOME UPPER WITH HIGH DISPOSABLE INCOME ⁃ EXODUS OF NON-RESIDENT INDIANS BACK TO TAKE ADVANTAGE OF HIGH GROWTH ⁃ WORLD'S LARGEST DEMOCRACY ⁃ LARGE LOW COST HIGHLY EDUCATED LABOR AVAILABLE

CAMPAIGN MARIMEKKO BRAND SIGNIFIES CHANGE AND INDIA IS CHANGING FAST. SO THE CAMPAIGN MARIMEKKO SHOULD ADOPT IS IT'S TIME FOR CHANGE FINLAND -1951- PEOPLE WANTED CHANGE AFTER LONG WAR AND REBUILDING INDIA - 1991- ECONOMIC REFORMS - ECONOMY OPEN TO FOREIGN INVESTMENT AFTER LONG SOCIALISM. LOT OF MULTINATIONAL'S ENTERED INDIAN MARKET INDIAN IT SECTOR BOOM OFF-SOURCING JOBS TO LOW PAID WORKFORCE • START OF HIGHLY EDUCATED, EFFLUENT CLASS • FASHION CONSCIOUS CLASS - 1994 - MISS UNIVERSE SUSHMITA SEN, MISS WORLD AISHWARYA RAI • TALENTED INDIAN FASHION DESIGNERS MARIMEKKO CAN UTILIZE

INDIA DIVERSE COUNTRY - MARIMEKKO DIVERSE COMPANY India is a very diverse country with people speaking more than 50 regional languages having different customs and traditions. Marimekko is a diverse company with designers from different parts of the world. As a project manager for Marimekko India, I will look for opportunity in Bombay, home of Indian film industry, Bollywood and then expand into other metropolis. • Target group - Niche, Urbanites - more style conscious • Partnership with Indian design shops to customize Marimekko designs into Indian clothing • Build a website for India in which…...

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