Managerial Economics

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Australian Consumer Trends
ACRS Secondary Research Report 2010

The information contained in this report remains the property of The Australian Centre for Retail Studies and may not be reproduced without the permission of the Executive Director. Although every effort has been made to ensure the information contained in this report is correct, the ACRS assumes no responsibility for its accuracy, reliability, nor does it necessarily endorse the organisations listed herein.

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The Australian Centre for Retail Studies (ACRS)

Level 6, Building S 26 Sir John Monash Drive Caulfield East VIC 3145 Australia Tel: (03) 9903 2455 Fax: (03) 9903 2099 Email: acrs@buseco.monash.edu.au Website: www.buseco.monash.edu.au/centres/acrs

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The information contained in this report remains the property of The Australian Centre for

Foreword

The Australian Consumer Trends Report

We are pleased to introduce to you the 2010 update of our Australian Consumer Trends report series.

In order to understand consumer behaviour, it is crucial for retailers to monitor the major trends, dynamics and competitive forces. Consumer trends largely define the context within which retail organisations function and, as such, are key drivers of the market. The report is structured around six key trends – value, busy, green, local, bored, and digital. Each section discusses the various drivers underpinning each trend, as well as the implications these present to retailers.

Using secondary research garnered from a multitude of resources, this report provides an overview of the emerging and evolving global and local consumer trends impacting the retail industry.

The team that worked on this report trust that you will find the information insightful and helpful in shaping your business strategies for 2010 and beyond.

If you have any…...

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