Malindo

In: Business and Management

Submitted By tyra0123
Words 1860
Pages 8
MALINDO AIR
As the airlines industry in growing, the low cost airlines provider also are growing as mushrooms as they can see the huge market that are ready to be captured and potential for the big number of profit. People are now more sensitive towards the price since they have many choices. This is the reason for National Aerospace and Defense Industries (NADI) has come with decision to joint venture with Lion Air from Indonesia to commenced Malindo Air into the aviation industry. NADI owned 51% of the share whereby the remaining 49% owned by the Lion Air and they has setup the base in Petaling Jaya, Malaysia.
Malindo Air name has personally introducing the company owned by two respective countries which is Malaysia and Indonesia. They have started their operation officially on May 2013 that are operating at KLIA2 terminal and start with only domestic routes but then expand the routes to international routes to country such as India, Bangladesh, Indonesia, Singapore and many other country. The reason for the Malindo Air is build due to AirAsia entry to the Indonesia market has affected the market share owned by the local Indonesia airlines such as Lion Air hence this has push them also to enter the Malaysia market by performed the joint venture with NADI and provide the low cost airlines carrier wihoch allows the Indonesia to have other choices on the low cost airlines. The chief executive officer (CEO) for Malindo Air is also president director of Lion Air which is Mr Chandran Ramamurthy, being responsible to bring the success for the Malindo Air and keep them to sustain in the airlines industry.

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ENTRY TO INTERNATIONAL MARKET
Malindo Air first started with the domestic routes only focusing on huge market on Kuala Lumpur to Kota Kinabalu routes where more people are looking forwards into the best options for them to fly since flying with Malaysia…...

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