In: Business and Management

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Business presentation LVMH

Good morning, everyone,
The subject of today’s presentation is LVMH also know as Louis Vuitton Moët Hennessey. This is a holding company, a company that doesn’t produce goods or services but only owns shares of other companies.

The presentation will last about 20 minutes and if you have any questions, we’ll be glad to answer them at the end of our presentation. Let’s begin by looking at our table of contents.

As you can see we will start with business. This contains the competitors, projects, market position etc. Then we will discuss the 4 Ps and 4 Cs and finally we will look at the website.

Well, that’s all I wanted to say about the table of contents moving on to our first subject of the presentation: the mission statement.

Thank you for your attention, if there are any questions, we’ll be pleased to answer them.

Core activities
LVMH is the world's largest luxury goods conglomerate, they own around 60 sub-companies. We can say that LVMH has 5 core activities because these are the activities that are the most profitable.
The group has a large variety of goods:
Wines and spirits
In this category you can find several kinds of alcohol. You have wine (Château d’Yquem), champagne (Moët & Chandon, Dom Pérignon and Veuve Clicquot), brandy (Hennessy), whiskey (Glenmorangie), vodka (Belvedere vodka) and rum (10 Cane). They have more than 20 different species of wines and spirits so it covers a big range of their products.
Clothing and accessories
This is the most important category because this is the sector where they make the most money. Here you can find a lot of big names in the fashion world. The first one is Louis Vuitton; this brand is known for its trunks, leather goods, shoes, watches, jewellery, accessories, sunglasses, books. Another one is Givenchy who makes shoes, leather goods, accessories and perfume.…...

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