Leadership Philosophy: Victoria’s Secret

In: Business and Management

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Leadership Philosophy:
Victoria’s Secret

Victoria’s Secret (VS) is an American retailer of women’s wear from lingerie to beauty products. I chose this company for many reasons, one being that I purchase items from this company on a frequent occasion, and the others because they are just a brilliant corporation. Victoria’s Secret was started out in San Fransisco, 1977 by a man named Roy Raymond, who felt embarrassed trying to purchase lingerie for his wife in a department store environment. The store was meant to create a comfortable setting for men. In 1982, after five years of operation, Roy Raymond sold the Victoria’s Secret company , with its six stores grossing six million per year to , Leslie Wexner, creator of The Limited, for four million. Victoria’s Secret started to rapidly expand into malls throughout the U.S. By 1990, it became the largest American lingerie retailer topping one billion dollars. By 1995, Victoria’s Secret began to market their company by holding a lavish event called the Victoria’s Secret Fashion Show, which broadcasted on pimetime television for America to watch. On July 2007, Limited Brands sold 75% of their chain to Sun Capital Partners to boost up VS stores and Bath and Body Works units, which provided 72% of revenue in 2006 and almost all the firm’s profit. With such a widespread operation, there is an obvious need for employees to help the company achieve goals. Victoria’s Secret careers not only focus on helping the company earn profits but also allow interested individuals to express their creative instincts in their daily job responsibilities. One of the key components of the organizations success is the ability to design and showcase desired fashion for the marketplace. With fine tailoring of clothing and cutting edge marketing efforts, working at Victoria’s Secret allows individuals to continually challenge themselves.…...

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