Kudler Fine Foods Marketing Research

In: Business and Management

Submitted By kila2kee
Words 1215
Pages 5
Kudler Fine Foods Marketing Research
Shakila Fryer
MKT/421 r12
University of Phoenix
May 11, 2012

Kudler Fine Foods Marketing Research

Developing an effective marketing strategy is very important for Kudler Fine Foods (KFF) to succeed in today’s changing economy. To create an effective marketing strategy, careful research of competitor intelligence and future economic growth is applied to eliminate barriers in expanding services and improve customer satisfaction. Kudler Fine Foods continually generate exceptional customer service while providing gourmet groceries for their target market; but additional research is required to successfully maintain customer loyalty while reaching the organization’s future objectives.
History of Kudler Fine Foods Kathy Kudler opened her first Kudler Fine Foods gourmet grocery market in 1998. In search of high-end consumers and the necessity of gourmet foods, Kathy decided place this market in La Jolla, California ("Kudler Fine Foods", 2012.) This establishment has created a need for consumers in this area to desire and crave gourmet foods. By generating a necessity for gourmet foods, Kudler Fine Foods created a marketing mix that has allowed her to incorporate more stores in the surrounding areas. Kudler Fine Foods provide fine meats, produce, cheeses, and wines to those consumers in search for delicate organic produce. In providing this culinary experience Kudler Fine Foods hopes to provide premiere gourmet grocery stores to more locations, improve efficiency, and generate new customers.
Needed Additional Market Research Identifying areas where additional marketing research is needed is valuable in reaching KFF’s organization’s objectives. One area of weakness identified in the SWOTT Analysis is geographic expansion limitations. Geographic expansion limitations can be avoided by advertising more job…...

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