Premium Essay

Kraft Swot Analysis

In: Business and Management

Submitted By ambersong33
Words 538
Pages 3
* Summary SWOT table and Analysis * Given these market and industry forces, how would you evaluate or re-evaluate your business model and value propositions? http://web.b.ebscohost.com.mutex.gmu.edu/ehost/pdfviewer/pdfviewer?sid=b4bf4397-4147-42d5-b90d-6f4ce0278599%40sessionmgr110&vid=1&hid=115 SWOT table and Analysis Strengths * Strong reputation and perceived value among customers * Innovative culture * Convenient products * Different variations in product | Weaknesses * Product recall instances * Rise in input costs * Tough competition | Opportunities * Innovation * Growing demand for health and wellness products * Changing lifestyles * Global expansion | Threats * Competitors * Possible high costs of market entry * Growth of private label products * Increased trend in dining out * Consumer’s health concerns |

Kraft Foods has strong reputation and delivers value added experiences and products to consumers. Customer loyalty is especially important to Kraft. When given a choice, Kraft makes sure consumers are using their products. With a variety of choices for the product, consumers become loyal customers and therefore, build strong relationships with Kraft. Resources and value-adding activities need to continuously be improved and updated to further maintain market share. The growing demand for health and wellness products is a threat, but also an opportunity to launch new products. Kraft will need to adapt to the changing lifestyles and preferences of consumers. It needs to focus on innovating on nutritious and healthy products and if necessary, change the recipes of existing products. For example, more value would be added through innovation in packaging and distribution. There is also the possibility for international expansion, specifically in emerging markets. Salvadorans have positive attitudes…...

Similar Documents

Premium Essay

Swot Analysis

...SWOT Analysis อาจารย์อาทิตย์ วงษ์สง่า .............................................................................................................................................................................. 1. บทนา ปัจจุบันการวางแผนกลยุทธ์หรือ Strategic Planning เป็นสิ่งที่ได้มีการนามาใช้กันอย่างแพร่หลาย มาก ทั้งในกิจการด้านการทหาร ด้านการศึ กสงคราม ด้านการเมืองระหว่างประเทศ และโดยเฉพาะในการ บริหารงานภาคธุรกิจเอกชนนั้นถือได้ว่าประสบความสาเร็จสูงมาก ก้าวหน้าและเป็นที่กล่าวขวัญถึงกันมาก สาหรับวงงาน/วงการราชการก็จาเป็นต้องมีการวางแผน/จัดทาแผนกลยุทธ์เช่นเดียวกับวงการธุรกิจเอกชน ทั้งนี้ นอกจากส่วนราชการจะต้องปฏิบัติตามพระราชกฤษฎีกาว่าด้วยหลักเกณฑ์และวิธีการบริหารกิจการ บ้านเมืองที่ดี พ.ศ.2546 มาตรา 9 มาตรา 13 และมาตรา 66 แล้ว ยังจะต้องคานึงถึงความอยู่รอด (Survive) และ ความก้าวหน้า (Growth) ของส่วนราชการในอนาคตอีกด้วย การวางแผนกลยุทธ์เป็นการวางแผนที่มีการกาหนดวิสัยทัศน์ มีการกาหนดเป้าหมายระยะยาวที่แน่ ชัด มีการวิเคราะห์อนาคตและคิดเชิงการแข่งขัน ต้องการระบบการทางานที่มีความสามารถในการปรับตัวสูง ส าหรับ การท างานในสิ่ ง แวดล้ อมที่ มี ก ารเปลี่ ย นแปลงอย่ างรวดเร็ วเพื่ อให้ทัน และสามารถเผชิ ญกั บ การ เปลี่ยนแปลงที่จะเกิดขึ้นในอนาคตได้ และในการวางแผนกลยุทธ์นั้นสิ่งที่สาคัญและจาเป็นสาหรับองค์กรคือ “การกาหนดกลยุทธ์ ” สาหรับใช้ในการทางานเพื่อการบรรลุวัตถุประสงค์ของงาน โดยกลยุทธ์ของแต่ละ องค์กรจะถูกกาหนดตามธรรมชาติและลักษณะขององค์กรนั้น ๆ ทั้งนี้ องค์กรจะสามารถกาหนดกลยุทธ์ได้นั้น ต้องรู้สถานภาพหรือภาวะขององค์กรของตนเสียก่อน และนอกจากนั้นยังต้องมีกระบวนการกาหนดกลยุทธ์ที่......

Words: 645 - Pages: 3

Premium Essay

Strategic Analysis on Kraft

...Question: Conduct a strategic analysis of Kraft Foods Company, with special emphasis on Value chain and National Diamond model Solution: Industry Overview Kraft Foods Inc operates in the food and beverages industry. The industry is constituted by those companies that involve in stages of activities from procuring the raw food material after harvest till the retail purchase. The activities involved are the processing of raw food materials, manufacturing, packaging the food products and distributing them. The products may be fresh, prepared foods, packaged foods, alcoholic and nonalcoholic beverages. All the products that are meant for human consumption except the pharmaceutical products belong to this industry. The dairy sector forms the largest part of the food industry. The baked and cereal items and chilled foods are the close second and third. In case of the beverages industry, it is divided into alcoholic and nonalcoholic segment. A vast of the alcoholic market is made up of beer, cider and other flavored alcoholic beverages. On the other hand, soft drinks, coffee, tea, juice and water constitute the nonalcoholic beverage market. The industry is highly competitive and fragmented. Though the competition is among few notable players, no player has a dominant position to dictate the price levels. The players rely largely on advertisements to promote their brand and secure the market position (Food and Beverages Industry Profile, 2009). Market size: With over......

Words: 2399 - Pages: 10

Premium Essay

Strategic Analysis of Kraft Foods

...Question: Conduct a strategic analysis of Kraft Foods Company, with special emphasis on Value chain and National Diamond model Solution: Industry Overview Kraft Foods Inc operates in the food and beverages industry. The industry is constituted by those companies that involve in stages of activities from procuring the raw food material after harvest till the retail purchase. The activities involved are the processing of raw food materials, manufacturing, packaging the food products and distributing them. The products may be fresh, prepared foods, packaged foods, alcoholic and nonalcoholic beverages. All the products that are meant for human consumption except the pharmaceutical products belong to this industry. The dairy sector forms the largest part of the food industry. The baked and cereal items and chilled foods are the close second and third. In case of the beverages industry, it is divided into alcoholic and nonalcoholic segment. A vast of the alcoholic market is made up of beer, cider and other flavored alcoholic beverages. On the other hand, soft drinks, coffee, tea, juice and water constitute the nonalcoholic beverage market. The industry is highly competitive and fragmented. Though the competition is among few notable players, no player has a dominant position to dictate the price levels. The players rely largely on advertisements to promote their brand and secure the market position (Food and Beverages Industry Profile, 2009). Market size: With over......

Words: 2399 - Pages: 10

Premium Essay

Swot Analysis

...SWOT Analysis SWOT is an acronym used to describe the particular Strengths, Weaknesses, Opportunities, and Threats that are strategic factors for a specific company. A SWOT analysis should not only result in the identification of a corporation’s core competencies, but also in the identification of opportunities that the firm is not currently able to take advantage of due to a lack of appropriate resources. The SWOT analysis framework has gained widespread acceptance because it is both simple and powerful for strategy development. However, like any planning tool, SWOT is only as good as the information it contains. Thorough market research and accurate information systems are essential for the SWOT analysis to identify key issues in the environment. Assess your market: * What is happening externally and internally that will affect our company? * Who are our customers? * What are the strengths and weaknesses of each competitor? (Think Competitive Advantage) * What are the driving forces behind sales trends? * What are important and potentially important markets? * What is happening in the world that might affect our company? * What does it take to be successful in this market? (List the strengths all companies need to compete successfully in this market.) Assess your company: * What do we do best? * What are our company resources – assets, intellectual property, and people? * What are our company capabilities (functions)? Assess......

Words: 1543 - Pages: 7

Premium Essay

Swot Analysis

...SWOT Analysis SWOT is an acronym for strengths, weaknesses, opportunities and threats. These four topics are covered in the analysis process. Our learning team chose to evaluate the sample business plan found at www.entrepreneurmag.co.za for a florist in Georgia by the name of Red White & Bloom. Red White & Bloom is a florist located in the heart of Castleberry Hill, just outside of Atlanta, GA. This specific location was chosen by Jamie Muir, the majority owner, as it is an arts district for leading Atlanta Galleries. (Muir, p 6). Red White & Bloom Mission Red White & Bloom’s mission is to utilize technology in a unique and sophisticated manner to target their ideal market and network with both local businesses and customers. We will analyze the business plan provided by Muir (2009) using the SWOT analysis method. By evaluating an organization and some of their strengths, possible weaknesses, areas of opportunity and potential threats can help the business make informed decisions regarding their strategies moving forward. Strengths The first step of our analysis process is to weigh the strengths of the business. Red White & Bloom has many strengths according to their written business plan. Muir intends to incorporate the business of fresh, high quality flower arrangements into the local community via marketing tactics. Muir states clearly that the storefront will create a unique-buying experience. “Red White & Bloom will contribute to......

Words: 985 - Pages: 4

Premium Essay

Kraft Food Company Analysis

...Introduction Kraft Foods Group is the largest food and beverage company headquartered in North America and the second-largest in the world after Nestle. As company as large as Kraft Foods Group, it has enough capability and liquility to help the society stakeholders along the world with $19 billions in annual sale. Society expectations are rising and changing nowadays. Kraft should considerate about the expectation and needs of stakeholder when operated its business. Ignoring the expectation of society will bring much negatives impact to the company such as sales going down, reputation damaged, etc. This paper will review the social performance of Kraft Foods and the impact to its stakeholders : the communities, consumer and employee with the aspects of equity and equality and community building. Kraft Fight Hunger Kraft Foods has been proactive in stakeholder management and did well in charity and donation every year for the people who in need and involve themselves in philosophy programmes. Top priorities for Kraft Foods and its Foundation are fighting hunger, malnutirtion and promoting healthy lifestyles around the world. Kraft Foods has championed the fight against hunger for more than 30 years and donated more than $1 billion in cash and food. Since 1997, they have provided more than one billion serving of food to those in need. In 22 August 2010, Kraft Foods launched an integrated marketing campaign named “huddle to fight hunger” to encourage charitable giving to......

Words: 1628 - Pages: 7

Premium Essay

Kraft and Cadbury Merger Analysis

...On February 2, 2010 Kraft and Cadbury, two leading firms in the snack industry finalized their merger decision after five months of negotiation. In this report we will examine why it made strategic sense for the two companies to combine and evaluate the performance of the combined companies since its merger. In particular we will analyze the post-merger financial statements and highlight a few points regarding the accounting. INTRODUCTION OF KRAFT AND CADBURY Kraft Foods Inc. (KFT) is the world’s largest food processing company with revenues of $40 billion (fiscal year 2009) which sells its products in more than 150 countries. We are familiar with many of its global brands – Oreo, Philadelphia Cream Cheese, Trident, Nabisco, Maxwell House and others. Its products are biscuits, confectionary, cheese, convenient meals and packaged groceries. About half of the revenues are from international markets. Kraft Foods is an attractive investment in which Warren Buffett has a 9.4% stake. It is a truly global brand with 100,000 employees and a large market capitalization of $53 billion (Yahoo finance, Feb 13, 2011). In 2008, it replaced AIG as part of the Dow Jones Industrial Average. Cadbury plc is a British confectionary company which is now a wholly owned subsidiary of Kraft. It moved up its rank as second to largest player in the industry after the merger. Cadbury is substantially smaller than Kraft; about a fifth the size of Kraft. Yet, while still a public company......

Words: 2113 - Pages: 9

Premium Essay

Swot Analysis

...General Motors SWOT analysis MGT 521 March 31, 2014 Overview of SWOT matrix “The SWOT matrix is an important matching tool that helps managers develop four strategies.” (David, 2011) This matrix is important to any business because it will show the organizations strengths and weaknesses as well as any opportunities and threats that arise. The SWOT analysis is a great tool for strategic planning, however, it is not as useful for showing how to achieve a competitive advantage. The matrix is divided by SO (strengths –opportunities), WO (weaknesses-opportunities), ST (strengths-threats) and WT (weaknesses-threats). Each type gives a different focus for the organization. Internal Weaknesses and Strengths After the recall of April 2012, and the continuous recalls thereafter, there was a negative impact on the company sales. When looking at the Internals of General Motors, leadership plays a role in the weaknesses that it is having today. The internal strengths of General Motors are a strong market position and brand portfolio. General Motors is brand that people know and respect and many are very loyal to the brand. While using this as a factor, General Motors stated to focus on new research and developments that would give them an advantage over their competition. While they were behind Toyota in the energy efficient car, they are making strides to make their bigger vehicles bore fuel efficient. General Motors is also becoming diversified globally.......

Words: 716 - Pages: 3

Premium Essay

Swot Analysis

...SWOT Analysis Yadira Saunders BUS/211 July 13, 2015 Professor Suzanne Remedies SWOT Analysis With today’s economy taking a toll on many families and individuals lifestyle, it is becoming even more difficult to convince consumers that you, as a business, are what they are looking for. As both economy and business markets rise and fall in nature, businesses must determine “the major goals of the organization and the policies and strategies for obtaining and using resources to achieve those goals. This process is known as strategic planning” (Aqeel Ahmed Khan, 2014). The organization policies are broad guidelines for action and its strategies determine the best way to use the resources at hand. When preparing a business plan it is optimal for the organization to ensure they are aware of what customers they will be serving, when they will be able to provide service, what products and services to sell, and the geographic area in which they will compete for business. Strategic planning is becoming more difficult because changes are occurring so fast that plans, even those set for months into the future, may soon be obsolete. Small-business owners often find themselves in a rapidly changing environment, anticipating trends and determining the best strategies and tactics to achieve the goals set forth may be the ultimate option. The predictable change and strategy to react along with forthcoming change should be included within the business plan. A business plan contains...

Words: 731 - Pages: 3

Premium Essay

Swot Analysis

...The Advantages of SWOT Analysis Because of the constantly changing conditions in the monetary market, the quick response to challenges becomes more and more important to all companies. However, in order to survive in the economic battle, business owners should make the best use of the SWOT analysis to gain a thorough overview of their business. The SWOT analysis is a management tool that is mainly for observing the strengths, weaknesses, opportunities, and threats of business. It can be used on companies, as well as on persons, to identify their internal and external elements, evaluate the overall conditions, and make strategies and future plans according to the results. As Simoneaux, and Stroud (2011) state in their article “SWOT Analysis: The Annual Check-Up for a Business” that one of the main benefits of the SWOT analysis is that it makes people thinking and preparing in advance to challenges, not the late solution to the problems(2011, p75). However, some people point out that because of the simplicity of either conducting the analysis or the analysis itself, the results of the SWOT analysis may not be as accurate as people think. Although SWOT analysis may not generate specific solutions to the existing or approaching problems, it still has the advantages of low cost, clarity of business‘s overall conditions, and the unlimitedness of applying to any kind of business. The one main advantage of SWOT analysis is the low cost. In recent marketplaces, nearly everyone can......

Words: 907 - Pages: 4

Premium Essay

Swot Analysis

...SWOT Analysis Toni Dominguez BUS/210 August 10, 2014 Melanie Wright SWOT Analysis A SWOT analysis is used to identify the strengths, weaknesses, opportunities, and threats of a business. Hill  (n.d.) " SWOT analysis is a process where the management team identifies the internal and external factors that will affect the company’s future performance" (para. 1). A SWOT analysis is typically used at the beginning stages of the business, after a business plan has been completed, to determine any potential risks or assets. However, an analysis can be completed anytime a change is made internally or externally that can impact the business and is recommended for review of your business every 6 months (Shouldis, 2012).. The Java Culture coffee has completed their business plan for a new coffee shop in a prime location near University of Oregon. They are looking to provide a comfortable and relaxing shop for customers to enjoy coffee with friends while providing excellent customer service. The owners have secured their financing, determined their budget for employees and the day to day needs of the business, lease, and forecasted sales based off the market for the first year. Now the owners will need to complete a SWOT analysis to determine any unseen risks or assets to their business that might be impacting to their success. A SWOT analysis will start with the strengths in the business. In reviewing the business plan for the Java Culture coffee shop they have......

Words: 875 - Pages: 4

Premium Essay

Swot Analysis

...1) Explain the planning process and state importance of SWOT analysis? b) What are the limitations of Planning? How planning can be effective? This TQM article provides an insight of a typical Strategic Planning Process that was used in several organizations and proven to be very practical in implementation. the key processes of this typical Strategic Planning Process are lined up into 7 steps. Detail of each steps are illustrated below:- Step 1 - Review or develop Vision & Mission Able to obtain first hand information from various stakeholders (Shareholders, customers, employee, suppliers communities etc). You may use templates to evaluate how the stakeholders think about your organization. To find out whether their action are aligned with the organization's objectives. To review or develop company's Vision and Mission with the involvement of other stakeholders to ensure it is still current with the business changes and new challenges. Also use this session as a mean for communication. Step 2 - Business and operation analysis (SWOT Analysis etc) One of the key consideration of strategic planning is to understand internal (own organization) Strengths and Weaknesses as well as external Threats and Opportunities. These are commonly known as the four factors of a S.W.O.T. analysis. Involvement from various stakeholders to provide their points of view about your organization is key. In the process, you will gain better buy-in from these implementers of......

Words: 2851 - Pages: 12

Premium Essay

Swot Analysis

...How a SWOT analysis can help companies maximize their marketing strategies in a global context 1 By Chris Hopkins Introduction Business today relies on the ability of a company to grow. With the product saturation in today’s market, businesses are looking to expand globally in an effort to expand their business and continue making a profit. This paper will look at how a SWOT analysis can help companies maximize their marketing strategies in a global context. Section 2 The way that businesses have looked at marketing has changed with introduction of social media and the internet. Customers can readily compare on line different products and shop for the best bargain all in the comfort of their home. As the economy weakened, businesses have looked at expanding globally to make up for the loss of profit. International marketing managers are faced with the challenge of how to cope with the new scope of operations and if they can apply what works domestically with also work in a foreign environment. (Wind, Yoram; Douglas, Susan P.; Perlmutter, Howard V (1973)) Companies looking at expanding into the global market must look at the country they wish to expand into. They must have total understanding of the country’s government, legal and trade regulations, exchange rates, and the culture of the various consumers they are trying to reach. First the company has to define its......

Words: 1023 - Pages: 5

Premium Essay

Swot Analysis

...Advantages and disadvantages of using SWOT analysis to develop corporate strategy. Discuss using examples related to at least two companies. Introduction SWOT analysis SWOT analysis can also be called as SLOT analysis which is a strategic planning or direction for making decision based on available resources to determine valuate the Strength, Weaknesses/limitations, Opportunities, and Threats involved in a project or in a small business (business venture). It mentions the objective of business or a collaborative  enterprise project and recognizes the internal, external factors which come in the achieving of objective. This method of analysis is prepared by an American businessman and a management consultant named Albert S Humphrey (Stanford University in the 1960s and 1970s). An objective of a project or a business venture should be only started after the SWOT analysis has been carried out. It would be easy for the organization to achieve its targets/objective. With the help of SWOT analysis decision makers are able to ascertain after a calculation that whether the objective they are planning is capable of been done or not. If not they must choose the distinct objective and the process is done over again. (Source : http://www.google.co.uk/imgres?imgurl=http://swotanalysistemplate.com/wp-content/uploads/2010/04/Slide5.jpg&imgrefurl=http://swotanalysistemplate.com/&h=302&w=604&sz=36&tbnid=ntJM-sR_xbjS7M:&tbnh=61&tbnw=121&prev=/sea...

Words: 3937 - Pages: 16

Premium Essay

Swot Analysis

...Personal Development Plan Shelisha Williams Walden University Abstract Personal development plans are great guides to use when planning for success. The plan should include goals for career, personal and educational achievements and a SWOT analysis. Long term career goals include becoming Vice President of a university. After researching the mission, values, and outcomes policy, Walden University is the best school to earn a degree. Personal Development Plan Personal and professional goals should be determined when developing a personal development plan. After intense research, the perfect school to help in achieving personal and professional goals is Walden University. The mission, values, and outcomes of Walden University align perfectly with dreams of becoming the Vice President of Student Affairs. This Personal Development plan will offer a brief introduction to personal and professional goals and how they align with the goals of Walden University. Also, included is a SWOT analysis to evaluate strengths and weaknesses, and identify any opportunities and threats. Introduction to Personal and Professional Goals It became a personal goal to earn a doctorate by age forty, after obtaining a bachelor’s degree. Previous work experience, educational history, and the decision to attend Walden were all contributing factors included in determining long term goals. Walden’s promise that students will, “Be the recognized leader in distance-education of......

Words: 993 - Pages: 4