Kmkmkm

In: Business and Management

Submitted By rubayet
Words 1668
Pages 7
COORDINATOR CONTACT
Saumya Rathor +91-9048709020 saumyar14@iimk.ac.in A Raghu +91-8943288661 araghu15@iimk.ac.in

EVENT DETAILS
INTRODUCTION

“Here you leave today, and enter the world of yesterday, tomorrow and fantasy” PRIZES UP FOR GRAB!!
1st Prize: Rs 25,000 2nd Prize: Rs. 15,000

Which is … The industry where you can make people laugh, make them happy The industry where you can strengthen the bonds of friendship The industry where work is fun, because you work for fun Yes… It is the amusement industry!!! Madhyamam Daily Backwaters ‘11 brings to you 'Serve-Wise', a marketing event with a focus on service-marketing, which gives you the opportunity to market a large-scale amusement park, Bisneyland in our own country, India.

EVENT FORMAT
ROUND 1: CASE (REFER APPENDIX)

All the teams are required to go through the case and answer the questions given therein. Submissions need to be in power-point format with a maximum of 20 slides (2 slides per case question)
ROUND 2: CAMPUS ROUND

The top 5 teams, shortlisted after round 1, will be called to IIMK campus during Backwaters 2011 (18th - 20th Nov) and they will be required to present the comprehensive marketing strategy.

IMPORTANT DATES

Round No. Round 1 Round 2

Submission Deadline Result Date (tentative) 23:59hrs (IST); 02-Nov-11 07-Nov-11 Campus round

SUBMISSION GUIDELINES  Mail us your entries at servewise@iimklive.com in the below mentioned format. The subject line should be __ Power-point File Name: __Round1(User Name* of any one user) Cover Page: Team name, member details (Name, Institute, Phone No., Registration-id* & Email id) Maximum of 20 slides(2 slides per question)

ROUND 1:

  

*User Name to be input by the user while registering for IIM K Backwaters at www.iimkbackwaters.com *Registration Id (any one member) should be the unique code generated during event…...

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