Kisah Kejayaan Datuk Jimmy Choo

In: Business and Management

Submitted By izyannazirah
Words 4361
Pages 18
1.0 Pengenalan
Usahawan merupakan seseorang yang memulakan dan mengusahakan perniagaaan dengan idea kreatif dan inovatif bagi tujuan mendapat ganjaran dari segi kewangan dan kepuasan hati. Menurut Kamus Dewan, usahawan berasal daripada perkataan usaha yang bermaksud daya usaha, ikhtiar, kegiatan atau pekerjaan untuk melaksanakan atau menyempurnakan sesuatu pekerjaan.
Menurut Richard Cantillon (1725), usahawan ialah seorang yang sanggup memikul tugas atau mencuba sesuatu. Menurut Adam Smith dalam Wealth of Nations, usahawan dianggap sebagai individu yang membentuk organisasi bagi tujuan komersial. Mereka berpandangan jauh dan berupaya mengenal pasti potensi permintaan terhadap produk dan servis. Sementara menurut Meredith, Nelson dan Neck (1982) menyatakan usahawan sebagai orang yang mampu melihat dan menilai peluang-peluang perniagaan, menggabungkan keperluan sumber-sumber untuk mengambil peluang serta mengambil tindakan yang bersesuaian bagi memastikan kejayaan.
Keusahawan pula adalah satu proses mencipta sesuatu yang baru dan berbeza bagi tujuan mencipta kekayaan untuk individu dan menambah nilai kepada masyarakat. Menurut Cole (1959), keusahawanan dilihat sebagai satu proses mengenal pasti peluang-peluang dalam pasaran, menyusun sumber-sumber untuk mencapai objektif, dan tindakan seterusnya mengeksploitasi keperluan sumber-sumber bagi kepentingan peribadi dalam tempoh jangka masa panjang.
Di sini saya akan mengkaji dengan lebih terperinci mengenai seorang tokoh usahawan yang berjaya iaitu Datuk Jimmy Choo. Saya juga akan mengulas serba sedikit tentang latar belakang, anugerah dan pencapaian, cabaran yang dihadapi dalam menguruskan syarikat, faktor-faktor kejayaan, stail pengurusan, dan prinsip-prinsip yang diamalkan oleh beliau dalam meraih nama menjadi seorang usahawan yang berjaya dan terkenal di seluruh dunia.
Sebagai kesimpulannya, usahawan dianggap…...

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